The Opportunity

The Brownsword Group have created arguably the most iconic collection of historic countryside and city centre hotels, all wonderful properties set within beautiful grounds and cities, all with their own stories to share. Generosity, quality and welcoming hospitality is what they do very well. Being exceptional hoteliers has been the core of the operation, creating a successful hospitality business.

Location: This role is based in the beautiful heritage city of Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful town house office in central Bath, as well as working remotely from our properties across the UK when needed.
Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.

Hours:  Full time, Monday to Friday. 

Role:  As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity

What you'll need: 

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

 To say thank you, we have many perks:

• Great salary and benefits- we'll chat about these more during the recruitment process
• Private Pension and Healthcare
• Just so you know, in our hotels we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
• Excellent discounts across our family of hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
• We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
• Everyone can learn and develop - our ‘Family First’ development pathways are unique to us and are the best in the business.
• We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
• We like to say a special thank you for every year you are with us - our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you

We bring a family of hotels together under one roof, ready to welcome guests with open arms, warm hearts and experiences that are simply memorable.

Each of our hotels are unique, individual, and quirky in personality. Quality is fundamental to everything we do, and it is the simple things that matter. We believe everyone should feel included, special and welcome, and that applies to our team and our guests.

We have very unique hotels in very special locations, from the award winning Gidleigh Park in Devon, the 900-year-old Amberley Castle to our cool city centre Abode Manchester set in a 19th century textile factory, two minutes from Piccadilly train station – to see the whole group, take a look here www.brownswordhotels.co.uk

One click apply to become part of our family that works hard & plays hard too, inspires and supports each other and has a load of fun along the way.

The Opportunity

The Brownsword Group have created arguably the most iconic collection of historic countryside and city centre hotels, all wonderful properties set within beautiful grounds and cities, all with their own stories to share. Generosity, quality and welcoming hospitality is what they do very well. Being exceptional hoteliers has been the core of the operation, creating a successful hospitality business.

Location: This role is based in the beautiful heritage city of Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful town house office in central Bath, as well as working remotely from our properties across the UK when needed.
Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.

Hours:  Full time, Monday to Friday. 

Role:  As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity

What you'll need: 

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

 To say thank you, we have many perks:

• Great salary and benefits- we'll chat about these more during the recruitment process
• Private Pension and Healthcare
• Just so you know, in our hotels we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
• Excellent discounts across our family of hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
• We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
• Everyone can learn and develop - our ‘Family First’ development pathways are unique to us and are the best in the business.
• We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
• We like to say a special thank you for every year you are with us - our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you

We bring a family of hotels together under one roof, ready to welcome guests with open arms, warm hearts and experiences that are simply memorable.

Each of our hotels are unique, individual, and quirky in personality. Quality is fundamental to everything we do, and it is the simple things that matter. We believe everyone should feel included, special and welcome, and that applies to our team and our guests.

We have very unique hotels in very special locations, from the award winning Gidleigh Park in Devon, the 900-year-old Amberley Castle to our cool city centre Abode Manchester set in a 19th century textile factory, two minutes from Piccadilly train station – to see the whole group, take a look here www.brownswordhotels.co.uk

One click apply to become part of our family that works hard & plays hard too, inspires and supports each other and has a load of fun along the way.