Marketing Manager - Watergate Bay Hotel

Marketing Manager, Watergate Bay Hotel – Central Team, The Hangar

We’re here to share the joy of Watergate Bay for everyone, now and for the future.

That means doing everything we can to make sure our team, guests and planet stay happy through the moments we create and the impact we have.

Through proper hospitality, active relaxation and thoughtful experiences, we create the time and space for guests and teams to feel their best. Everything we do is rooted in warmth, confidence and care — with sustainability and community firmly at our heart.

Dedicated, loyal guests who love what we do. A committed team with a shared outlook. An attention to detail that pushes us to excel. A deep, instinctive care for the environment around us.  It’s what sets Watergate Bay apart from other hotels and drives us to find extraordinary talent to join us.

When insight and creativity are rooted in intent, understanding becomes feeling and strategy becomes story. Defined by endless beach days, exceptional food, and shared moments, we believe in strategies that inspire, support growth, and encourage loyalty through bespoke content, guest communications, and compelling digital strategies.

Our Marketing Manager – Watergate Bay Hotel role:

Based at our Central Office location The Hangar (St Mawgan, near Newquay) and reporting to our Sales and Marketing Director, you’ll plan and execute our annual marketing and PR strategy for Watergate Bay Hotel and its collection of sub-brands (including The Beach Hut and Zacry’s), and our year-round events calendar alongside our Marketing team.

You’ll be instrumental in connecting with, and inspiring, our guests, promoting Watergate Bay Hotel’s destination, branding, and tone of voice, through competitive marketing strategies, and joining our team at an exciting time as we embark upon, and set into motion, our brand rearticulation.

If you pride yourself on being a digital native, have experience with both traditional and digital methods of marketing, and actively implement data-driven solutions, our Marketing Manager - Watergate Bay Hotel role offers you the opportunity to explore multimedia concepts, whilst maximising our ongoing brand potential.

This role is offered on a full-time basis, working Monday to Friday, with predominantly office-based working hours.

What you’ll be responsible for:

• Creating our annual content calendar and distribution plan to ensure our brand storytelling is rich, relevant and engaging.
• Working with our copywriting team to create the hero pieces of content, including newsletters.
• Monitoring, analysing and reporting on all marketing activity and KPIs.
• Working with our internal team and any third-party agencies to manage social and PPC advertising requirements.
• Devising sales campaigns to achieve budgeted room, restaurant, and sports revenues, and attending any relevant weekly meetings.
• Managing content production, liaising with third parties including writers, photographers, artists etc including our internal team for social media and website.
• Formulating briefs alongside our Creative Marketing Manager for photography shooting and filming.
• Maintaining knowledge of all aspects of our PMS software system.
• Demonstrating a thorough understanding of demographic, geographic and lifestyle segmentation.
• Devising strategies to manage and grow our email marketing database.
• Manage the production and distribution of our email newsletters in line with our content calendar and sales focuses.
• Working with our PR agency to deliver our campaigns in line with our business strategy, content calendar and key sales focuses, as well as creating positive media coverage from relevant journalists, bloggers and influencers.
• Growing and maintaining long-term relationships with visiting journalists, content creators and influencers.
• Overseeing our photographic library, including our media library, and issuing images as appropriate.
• Working with our Website Manager to ensure websites are optimised, aligned with SEO best practice, and deliver an overall frictionless user experience.
• Monitor our social media channels and platforms daily, engaging with communities, and managing any UGC.
• Working with local companies and organisations to promote their events to our communities.

Marketing Manager, Watergate Bay Hotel – Central Team, The Hangar

We’re here to share the joy of Watergate Bay for everyone, now and for the future.

That means doing everything we can to make sure our team, guests and planet stay happy through the moments we create and the impact we have.

Through proper hospitality, active relaxation and thoughtful experiences, we create the time and space for guests and teams to feel their best. Everything we do is rooted in warmth, confidence and care — with sustainability and community firmly at our heart.

Dedicated, loyal guests who love what we do. A committed team with a shared outlook. An attention to detail that pushes us to excel. A deep, instinctive care for the environment around us.  It’s what sets Watergate Bay apart from other hotels and drives us to find extraordinary talent to join us.

When insight and creativity are rooted in intent, understanding becomes feeling and strategy becomes story. Defined by endless beach days, exceptional food, and shared moments, we believe in strategies that inspire, support growth, and encourage loyalty through bespoke content, guest communications, and compelling digital strategies.

Our Marketing Manager – Watergate Bay Hotel role:

Based at our Central Office location The Hangar (St Mawgan, near Newquay) and reporting to our Sales and Marketing Director, you’ll plan and execute our annual marketing and PR strategy for Watergate Bay Hotel and its collection of sub-brands (including The Beach Hut and Zacry’s), and our year-round events calendar alongside our Marketing team.

You’ll be instrumental in connecting with, and inspiring, our guests, promoting Watergate Bay Hotel’s destination, branding, and tone of voice, through competitive marketing strategies, and joining our team at an exciting time as we embark upon, and set into motion, our brand rearticulation.

If you pride yourself on being a digital native, have experience with both traditional and digital methods of marketing, and actively implement data-driven solutions, our Marketing Manager - Watergate Bay Hotel role offers you the opportunity to explore multimedia concepts, whilst maximising our ongoing brand potential.

This role is offered on a full-time basis, working Monday to Friday, with predominantly office-based working hours.

What you’ll be responsible for:

• Creating our annual content calendar and distribution plan to ensure our brand storytelling is rich, relevant and engaging.
• Working with our copywriting team to create the hero pieces of content, including newsletters.
• Monitoring, analysing and reporting on all marketing activity and KPIs.
• Working with our internal team and any third-party agencies to manage social and PPC advertising requirements.
• Devising sales campaigns to achieve budgeted room, restaurant, and sports revenues, and attending any relevant weekly meetings.
• Managing content production, liaising with third parties including writers, photographers, artists etc including our internal team for social media and website.
• Formulating briefs alongside our Creative Marketing Manager for photography shooting and filming.
• Maintaining knowledge of all aspects of our PMS software system.
• Demonstrating a thorough understanding of demographic, geographic and lifestyle segmentation.
• Devising strategies to manage and grow our email marketing database.
• Manage the production and distribution of our email newsletters in line with our content calendar and sales focuses.
• Working with our PR agency to deliver our campaigns in line with our business strategy, content calendar and key sales focuses, as well as creating positive media coverage from relevant journalists, bloggers and influencers.
• Growing and maintaining long-term relationships with visiting journalists, content creators and influencers.
• Overseeing our photographic library, including our media library, and issuing images as appropriate.
• Working with our Website Manager to ensure websites are optimised, aligned with SEO best practice, and deliver an overall frictionless user experience.
• Monitor our social media channels and platforms daily, engaging with communities, and managing any UGC.
• Working with local companies and organisations to promote their events to our communities.