Channel Performance Manager

Welcome to Kentucky Fried Chicken. Our world famous chicken restaurant brand all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. He did this at the age of 65. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “No’s” before he heard his first yes. The Colonel’s story still inspires us today. It reminds us how grit, perseverance, dedication and ambition along with hard work can create success; regardless of your age or where you come from.

Our purpose as an employer is to empower our people to find their own secret recipe in life too.

ABOUT THE ROLE

As the E-Commerce Channel Performance Manager, you will be in charge of driving the our Digital Mobile and Web Channels. You will create a test and learn culture and optimise channel performance for both the App and Web through A/B testing. This role will work closely with and report into the On Premise Channel Lead in which you will to develop and evolve the platforms through data-led insight. 

RESPONSIBILITIES

Performance & Reporting

• Use digital analytics to identify opportunities to drive growth and optimise performance.
• Lead on analysis and reporting of digital data, primarily from Google Analytics.
• Present test recommendations, results and forward-looking action plans to key stakeholders, gaining buy-in and ongoing support. 
• Compile and share reporting on channel performance with the team and wider stakeholders, equipping the wider business with the right information
• Leverage data from site experience tracking tools to collect, analyse and report on customer journeys, interactions, and touchpoints, as well as conversion funnel performance.
• Employ a wide range of tools, combine quantitative and qualitative data to learn how users are engaging with our channel and then create one cohesive story

Experimentation

• Use A/B testing to continuously experiment and test out your hypotheses for growth. You will need the ability to fail fast, take learnings and use this to inform the next test.
• Leverage data & customer insight to challenge the status quo, continuously optimising performance through an agile test-and-learn approach.
• Conduct deep dives into performance, generating key learnings to drive future sales and profitability.

Collaboration

• Support decision making across the business, acting on facts/information rather than emotion or perception.
• Work collaboratively, creatively and analytically in a problem-solving environment, while focusing on action and results.
• Gain cross-functional alignment to recommend corrective actions, new or enhanced tools, processes, and procedures to ensure the channels are performing at their most optimal.

WE'D LIKE TO HEAR FROM YOU IF YOU IDENTIFY WITH THE FOLLOWING:

• A background in E-commerce with experience of managing and driving channel performance
• Experience in A/B or multivariate testing – motivated to constantly experiment, test hypotheses to advance our growth ambitions
• Qualitative and Quantitative analysis experience, specifically relating to UX optimization and test case generation for A/B or multivariate testing
• Experience working in a fast-paced and agile work environment
• Confident user of E-Commerce analytics tools and are proficient in MS Excel.
• You have a proven record of taking learnings and using them to inform future propositions
• Strong presentation skills and an ability to talk to people at all levels of the business, making the complex feel simple

ABOUT YOU

• Team player
• Good communication skills (especially verbal)
• Stakeholder Management
• Positive can-do attitude
• Proactive and not afraid to ask

Welcome to Kentucky Fried Chicken. Our world famous chicken restaurant brand all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. He did this at the age of 65. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “No’s” before he heard his first yes. The Colonel’s story still inspires us today. It reminds us how grit, perseverance, dedication and ambition along with hard work can create success; regardless of your age or where you come from.

Our purpose as an employer is to empower our people to find their own secret recipe in life too.

ABOUT THE ROLE

As the E-Commerce Channel Performance Manager, you will be in charge of driving the our Digital Mobile and Web Channels. You will create a test and learn culture and optimise channel performance for both the App and Web through A/B testing. This role will work closely with and report into the On Premise Channel Lead in which you will to develop and evolve the platforms through data-led insight. 

RESPONSIBILITIES

Performance & Reporting

• Use digital analytics to identify opportunities to drive growth and optimise performance.
• Lead on analysis and reporting of digital data, primarily from Google Analytics.
• Present test recommendations, results and forward-looking action plans to key stakeholders, gaining buy-in and ongoing support. 
• Compile and share reporting on channel performance with the team and wider stakeholders, equipping the wider business with the right information
• Leverage data from site experience tracking tools to collect, analyse and report on customer journeys, interactions, and touchpoints, as well as conversion funnel performance.
• Employ a wide range of tools, combine quantitative and qualitative data to learn how users are engaging with our channel and then create one cohesive story

Experimentation

• Use A/B testing to continuously experiment and test out your hypotheses for growth. You will need the ability to fail fast, take learnings and use this to inform the next test.
• Leverage data & customer insight to challenge the status quo, continuously optimising performance through an agile test-and-learn approach.
• Conduct deep dives into performance, generating key learnings to drive future sales and profitability.

Collaboration

• Support decision making across the business, acting on facts/information rather than emotion or perception.
• Work collaboratively, creatively and analytically in a problem-solving environment, while focusing on action and results.
• Gain cross-functional alignment to recommend corrective actions, new or enhanced tools, processes, and procedures to ensure the channels are performing at their most optimal.

WE'D LIKE TO HEAR FROM YOU IF YOU IDENTIFY WITH THE FOLLOWING:

• A background in E-commerce with experience of managing and driving channel performance
• Experience in A/B or multivariate testing – motivated to constantly experiment, test hypotheses to advance our growth ambitions
• Qualitative and Quantitative analysis experience, specifically relating to UX optimization and test case generation for A/B or multivariate testing
• Experience working in a fast-paced and agile work environment
• Confident user of E-Commerce analytics tools and are proficient in MS Excel.
• You have a proven record of taking learnings and using them to inform future propositions
• Strong presentation skills and an ability to talk to people at all levels of the business, making the complex feel simple

ABOUT YOU

• Team player
• Good communication skills (especially verbal)
• Stakeholder Management
• Positive can-do attitude
• Proactive and not afraid to ask