Brand Manager - Limited Time Offer

Welcome to KFC. Home of the real ones.

We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.

Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.

What’s the gig? Well, you support our restaurants - and we’ll support you every step of the way. Simple. Our doors are open - and they can take you anywhere.

All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job.

THE TEAM

You’ll be part of our LTO Team within Brand, helping create the food moments that keep KFC exciting, relevant and unmistakably KFC. Reporting into the Senior Brand Manager, you’ll help shape and deliver our pipeline of Limited Time Offers and Tasting Menus, turning brilliant ideas into campaigns that get people talking, craving chicken and through our restaurant doors.

This is a role for someone who loves the big idea but is just as happy making it happen. You’ll bring together teams from across KFC and our agency partners to take activity from strategy and brief right through to launch.

WHAT YOU WILL SPEND YOUR TIME DOING:

• Shape the plan: Help build and deliver the marketing strategy and calendar that drives consideration, footfall and reinforces KFC as a modern brand serving seriously good fried chicken.
• Find our next growth opportunity: Use consumer and commercial insight to identify opportunities to grow penetration through core menu activations, Limited Time Offers and Tasting Menus.
• Bring the seasons to life: Lead seasonal activity end-to-end, bringing together Product Development, Commercial Finance, Supply Chain and Operations to land brilliant work on time and in full.
• Own brilliant campaigns: Lead campaigns across paid, owned and earned channels, from briefing our world-class agency partners through to managing multi-million-pound media plans across TV, digital, social, POS, activations and more.
• Bring people with you: Build strong relationships with our Leadership Team and franchise partners, creating alignment and turning our brand strategy into action across the estate.
• Test, learn, go again: Stay curious about what’s working, what could be better and what we can steal with pride from around the world. Bring outside inspiration in, test new ideas and use the learnings to make the next thing even better.

WHAT WE LOVE FROM YOU:
ABOUT YOU
 - We’re looking for someone with passion, energy and ideas who is ready to hit the ground running!  
 - You are a leader with stretch to grow in the business and a strong ability to collaborate and take people with you, as you lead them towards your vision   
 - You see yourself as a people grower and team player and love to get stuck in 
 - You may be the next KFC Brand Manager but you could be a future CMO 
 - You’re self-motivated with a drive for action; you take initiative and are comfortable working in a dynamic, fast-paced environment, identifying opportunities for your portfolio and comfortable navigating change.  

EXPERIENCE
 - This position combines creative thinking, strong commercial acumen, passion for food and focussed action-driving– so we’re looking for someone who can balance their strategic and creative muscles, but also knows their way around a P&L!  
 - You’ll have worked your way up the marketing ladder working in a FMCG, retail or the food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.  
 - You will need a growth mindset that brings fresh thinking and connects the dots to make amazing things happen 
 - It’s a team sport, so you’ll have experience building strong, effective relationships cross functionally and with agency partners. You’ll need to manage internal and external relationships with key stakeholders – so goes without saying you’ll be able to demonstrate superb communication skills.  We want a total team player mentality and someone able to build strong relationships at all levels across the organisation. 
 - Having the ability to cut through the jargon and speak fluent “consumer” but with our brand and menu vision at the very heart of your ideas 
 - You’ll be organised and a strong multi-tasker, able to spin lots of plates at once and able to shift your priorities as needed based on business context  

ABOUT YOU

• A genuine team player
• A self-starter with curiosity, energy and adaptability
• Hungry to learn and thrive in a small, mighty team
• A practical problem-solver with strong commercial instincts
• Obsessed with high standards, momentum and getting things done
• And of course… a true KFC believer

WHAT’S IN IT FOR YOU:

We offer benefits that make your life that little bit easier, because we know the juggle is real.

From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.

You’ll get:

• Hybrid working from our Woking RSC (just 24 mins from London). The team come into the office on Tuesday's and Wednesday's.
• Up to 11% company pension contributions
• Fri-Yay finishes at 1pm every Friday
• 25 days’ holiday (plus bank hols) a
• 5 Live Well Days a year, just for you
• Bonus scheme linked to company & personal performance
• Private healthcare, Digital GP access & mental health coaching
• Enhanced parental leave and flexible return options
• Study support, income protection, life cover & more
• And yes - 25% off the chicken

Because real ones deserve real rewards.

THE ROAD TO BECOMING A REAL ONE...

1. Apply (Go on... do it) – send us your CV and answer a couple of app questions.
2. Intro call with our Talent Team
3. Virtual call with Hiring Manager + additional team member
4. F2F interview & Task at our HQ, Home of The Real Ones in Woking

KFC FOR EVERYONE:

Whoever you are and wherever you’re from, KFC is a place where you can bring the real you to work.

Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We don’t just welcome, we encourage applications from underrepresented groups from all industries.

If you’d like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements — just let us know. We’ll be there to help you be the real you.

Ready?

We hope so, if you’re ready to be part of our community, now’s the time to apply.

Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official careers pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Welcome to KFC. Home of the real ones.

We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.

Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.

What’s the gig? Well, you support our restaurants - and we’ll support you every step of the way. Simple. Our doors are open - and they can take you anywhere.

All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job.

THE TEAM

You’ll be part of our LTO Team within Brand, helping create the food moments that keep KFC exciting, relevant and unmistakably KFC. Reporting into the Senior Brand Manager, you’ll help shape and deliver our pipeline of Limited Time Offers and Tasting Menus, turning brilliant ideas into campaigns that get people talking, craving chicken and through our restaurant doors.

This is a role for someone who loves the big idea but is just as happy making it happen. You’ll bring together teams from across KFC and our agency partners to take activity from strategy and brief right through to launch.

WHAT YOU WILL SPEND YOUR TIME DOING:

• Shape the plan: Help build and deliver the marketing strategy and calendar that drives consideration, footfall and reinforces KFC as a modern brand serving seriously good fried chicken.
• Find our next growth opportunity: Use consumer and commercial insight to identify opportunities to grow penetration through core menu activations, Limited Time Offers and Tasting Menus.
• Bring the seasons to life: Lead seasonal activity end-to-end, bringing together Product Development, Commercial Finance, Supply Chain and Operations to land brilliant work on time and in full.
• Own brilliant campaigns: Lead campaigns across paid, owned and earned channels, from briefing our world-class agency partners through to managing multi-million-pound media plans across TV, digital, social, POS, activations and more.
• Bring people with you: Build strong relationships with our Leadership Team and franchise partners, creating alignment and turning our brand strategy into action across the estate.
• Test, learn, go again: Stay curious about what’s working, what could be better and what we can steal with pride from around the world. Bring outside inspiration in, test new ideas and use the learnings to make the next thing even better.

WHAT WE LOVE FROM YOU:
ABOUT YOU
 - We’re looking for someone with passion, energy and ideas who is ready to hit the ground running!  
 - You are a leader with stretch to grow in the business and a strong ability to collaborate and take people with you, as you lead them towards your vision   
 - You see yourself as a people grower and team player and love to get stuck in 
 - You may be the next KFC Brand Manager but you could be a future CMO 
 - You’re self-motivated with a drive for action; you take initiative and are comfortable working in a dynamic, fast-paced environment, identifying opportunities for your portfolio and comfortable navigating change.  

EXPERIENCE
 - This position combines creative thinking, strong commercial acumen, passion for food and focussed action-driving– so we’re looking for someone who can balance their strategic and creative muscles, but also knows their way around a P&L!  
 - You’ll have worked your way up the marketing ladder working in a FMCG, retail or the food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.  
 - You will need a growth mindset that brings fresh thinking and connects the dots to make amazing things happen 
 - It’s a team sport, so you’ll have experience building strong, effective relationships cross functionally and with agency partners. You’ll need to manage internal and external relationships with key stakeholders – so goes without saying you’ll be able to demonstrate superb communication skills.  We want a total team player mentality and someone able to build strong relationships at all levels across the organisation. 
 - Having the ability to cut through the jargon and speak fluent “consumer” but with our brand and menu vision at the very heart of your ideas 
 - You’ll be organised and a strong multi-tasker, able to spin lots of plates at once and able to shift your priorities as needed based on business context  

ABOUT YOU

• A genuine team player
• A self-starter with curiosity, energy and adaptability
• Hungry to learn and thrive in a small, mighty team
• A practical problem-solver with strong commercial instincts
• Obsessed with high standards, momentum and getting things done
• And of course… a true KFC believer

WHAT’S IN IT FOR YOU:

We offer benefits that make your life that little bit easier, because we know the juggle is real.

From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.

You’ll get:

• Hybrid working from our Woking RSC (just 24 mins from London). The team come into the office on Tuesday's and Wednesday's.
• Up to 11% company pension contributions
• Fri-Yay finishes at 1pm every Friday
• 25 days’ holiday (plus bank hols) a
• 5 Live Well Days a year, just for you
• Bonus scheme linked to company & personal performance
• Private healthcare, Digital GP access & mental health coaching
• Enhanced parental leave and flexible return options
• Study support, income protection, life cover & more
• And yes - 25% off the chicken

Because real ones deserve real rewards.

THE ROAD TO BECOMING A REAL ONE...

1. Apply (Go on... do it) – send us your CV and answer a couple of app questions.
2. Intro call with our Talent Team
3. Virtual call with Hiring Manager + additional team member
4. F2F interview & Task at our HQ, Home of The Real Ones in Woking

KFC FOR EVERYONE:

Whoever you are and wherever you’re from, KFC is a place where you can bring the real you to work.

Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We don’t just welcome, we encourage applications from underrepresented groups from all industries.

If you’d like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements — just let us know. We’ll be there to help you be the real you.

Ready?

We hope so, if you’re ready to be part of our community, now’s the time to apply.

Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official careers pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.