Digital Experience Leader

Miguel's Restaurants' new Digital Experience Leader will be a creative team-player who loves Team Member development, digitally, in print, and in classroom settings. This is a great opportunity for a passionate training professional in the restaurant business to make an impact with a dynamic, local company.

This position is the company’s dedicated resource to planning, testing, and implementing the digital customer experience for Miguel’s Jr., and will be the cross-functional project manager for implementation and rollout of new technologies, marketing campaigns and overall customer engagement tools, including a new loyalty program. This role will integrate requirements from Marketing, IT and Operations, and will work closely with the external agency team focused on Restaurant Design of the Future for Customers of the Future for Miguel’s Jr.

By mapping and building the digital customer journey – integrating the off-premises and on-premise experiences, including all website/online channels, mobile/app applications and loyalty program ROI opportunities – this role will support Miguel’s Jr.’s 3-year growth plans and help capture new/emerging customer segments for future loyalty. By focusing on guest recognition, personalization and convenience, this role will help support sales and traffic growth and customer ratings growth, by building trial, adoption and new frequency among digital-native guest segments.

 Role Qualifications:

• Bachelor’s Degree in Hospitality/Retail and/or General Business field preferred, or the business experience equivalent.

• Applicable digital marketing or loyalty marketing experience, multi-unit environment.

• Certification, or equivalent in work experience, in Project Management preferred.

 Essential Duties and Responsibilities

Digital Customer Experience & Loyalty:

• Lead mapping of the digital customer journey off-premise and on-premise (current vs ideal)

• Facilitate cross-functional comparison and evaluation of digital services providers, platforms and applications, collaborating with Marketing, IT, Operations, building out for ROTF and current locations

• Manage development of digital solutions and applications for customer recognition, personalization and frequency convenience

• Develop customer loyalty platform that included benefits, rewards program and marketing efforts.

• Act as project management lead and primary point of contact for marketing with agency-partner for Restaurant Of The Future initiative.(this maybe redundant from first bullet point.

• Establish tests and success metrics for stage-gates for implementation, including eventual launch and rollout plans for the Digital Customer Experience

• Collaborate with Operations and People & Learning teams for well-executed rollout with restaurant operations

• Participate with People & Learning and Operations teams for envisioned expansion in to the team member digital experience (led by People & Learning) as a brand ambassador and team member.

 Project Management Support:

• Assist with specific projects, tests, and other support activities associated with all projects through BAM, working closely with Marketing, IT, Operations/MSC teams, Construction team and leaders

• Assist Senior Manager, Project Management with conveying and resolving any questions/concerns from BAM

• Facilitate and motivate cross-functional teams with activities supporting various steps of project management – from concept to testing to execution to post-implementation critical review and recap

• Ability to organize the work effectively and keep many people accountable to timelines and deliverables

• Results-oriented with brainstorming and implementing solutions as issues or opportunities arise

• Other projects and support activities as assigned by Senior Manager, Project Management

Core Competencies

• Proven working knowledge of Marketing Technology, Customer Experience and Digital Engagement tools, Operations procedures and standards as well as basic business, financial, and accounting skills.

• Must have excellent verbal and written communications skills with the ability to communicate to all levels of the organization and in diverse settings with guests, vendor partners, and employees. These behaviors and decisions must always represent the company’s guiding principles as described by our Why Vision Values to all.

• Ability to be comfortable and successful in working autonomously with limited supervision and collaboratively with various strategic support leaders and teams within the organization.

• Proficiency with Microsoft Office Suite and Project software (ex. Word, Excel and PowerPoint).

Compensation and Benefits:

• Competitive Compensation (DOE)

• Paid Time Off (PTO) & Paid Sick Leave (PSL)

• Health Insurance benefits (Medical, Dental, Vision)

• Company Paid Life Insurance

• 401(k) Plan with Company Match

• Bonus Potential - if applicable

• M – Card (Meal Benefit)

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Physical demands: While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, and feel objects, reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, and crawl; talk and hear; taste and smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

• Work environment: While performing the duties of this job, the employee is exposed to customary conditions of both Field and Miguel’s Support Center (MSC) locations prevalent at the time. The noise level and physical requirements (ex: temperature) are customary to restaurants’ usual work environment. In addition, this position will be in the Commissary and at the MSC, as needed.

Miguel's Restaurants' new Digital Experience Leader will be a creative team-player who loves Team Member development, digitally, in print, and in classroom settings. This is a great opportunity for a passionate training professional in the restaurant business to make an impact with a dynamic, local company.

This position is the company’s dedicated resource to planning, testing, and implementing the digital customer experience for Miguel’s Jr., and will be the cross-functional project manager for implementation and rollout of new technologies, marketing campaigns and overall customer engagement tools, including a new loyalty program. This role will integrate requirements from Marketing, IT and Operations, and will work closely with the external agency team focused on Restaurant Design of the Future for Customers of the Future for Miguel’s Jr.

By mapping and building the digital customer journey – integrating the off-premises and on-premise experiences, including all website/online channels, mobile/app applications and loyalty program ROI opportunities – this role will support Miguel’s Jr.’s 3-year growth plans and help capture new/emerging customer segments for future loyalty. By focusing on guest recognition, personalization and convenience, this role will help support sales and traffic growth and customer ratings growth, by building trial, adoption and new frequency among digital-native guest segments.

 Role Qualifications:

• Bachelor’s Degree in Hospitality/Retail and/or General Business field preferred, or the business experience equivalent.

• Applicable digital marketing or loyalty marketing experience, multi-unit environment.

• Certification, or equivalent in work experience, in Project Management preferred.

 Essential Duties and Responsibilities

Digital Customer Experience & Loyalty:

• Lead mapping of the digital customer journey off-premise and on-premise (current vs ideal)

• Facilitate cross-functional comparison and evaluation of digital services providers, platforms and applications, collaborating with Marketing, IT, Operations, building out for ROTF and current locations

• Manage development of digital solutions and applications for customer recognition, personalization and frequency convenience

• Develop customer loyalty platform that included benefits, rewards program and marketing efforts.

• Act as project management lead and primary point of contact for marketing with agency-partner for Restaurant Of The Future initiative.(this maybe redundant from first bullet point.

• Establish tests and success metrics for stage-gates for implementation, including eventual launch and rollout plans for the Digital Customer Experience

• Collaborate with Operations and People & Learning teams for well-executed rollout with restaurant operations

• Participate with People & Learning and Operations teams for envisioned expansion in to the team member digital experience (led by People & Learning) as a brand ambassador and team member.

 Project Management Support:

• Assist with specific projects, tests, and other support activities associated with all projects through BAM, working closely with Marketing, IT, Operations/MSC teams, Construction team and leaders

• Assist Senior Manager, Project Management with conveying and resolving any questions/concerns from BAM

• Facilitate and motivate cross-functional teams with activities supporting various steps of project management – from concept to testing to execution to post-implementation critical review and recap

• Ability to organize the work effectively and keep many people accountable to timelines and deliverables

• Results-oriented with brainstorming and implementing solutions as issues or opportunities arise

• Other projects and support activities as assigned by Senior Manager, Project Management

Core Competencies

• Proven working knowledge of Marketing Technology, Customer Experience and Digital Engagement tools, Operations procedures and standards as well as basic business, financial, and accounting skills.

• Must have excellent verbal and written communications skills with the ability to communicate to all levels of the organization and in diverse settings with guests, vendor partners, and employees. These behaviors and decisions must always represent the company’s guiding principles as described by our Why Vision Values to all.

• Ability to be comfortable and successful in working autonomously with limited supervision and collaboratively with various strategic support leaders and teams within the organization.

• Proficiency with Microsoft Office Suite and Project software (ex. Word, Excel and PowerPoint).

Compensation and Benefits:

• Competitive Compensation (DOE)

• Paid Time Off (PTO) & Paid Sick Leave (PSL)

• Health Insurance benefits (Medical, Dental, Vision)

• Company Paid Life Insurance

• 401(k) Plan with Company Match

• Bonus Potential - if applicable

• M – Card (Meal Benefit)

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Physical demands: While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, and feel objects, reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, and crawl; talk and hear; taste and smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

• Work environment: While performing the duties of this job, the employee is exposed to customary conditions of both Field and Miguel’s Support Center (MSC) locations prevalent at the time. The noise level and physical requirements (ex: temperature) are customary to restaurants’ usual work environment. In addition, this position will be in the Commissary and at the MSC, as needed.