Join the Nikki Beach Hospitality Group!

Position: Marketing Manager

Location: Nikki Beach Resort & Spa Koh Samui, Thailand

Contract: Full-Time / Permanent 

Position Overview

The Marketing Manager is responsible for leading and executing the marketing strategy to elevate brand positioning, drive revenue and enhance guest engagement. This role ensures all marketing initiatives reflect Nikki Beach’s signature barefoot luxury identity while maximizing visibility across digital, social, PR, and on-property channels.

Key Responsibilities

• Develop and execute the annual marketing and communications strategy aligned with revenue goals.

• Lead digital marketing initiatives including social media, paid advertising, email marketing, and website optimization.

• Oversee content creation to ensure consistency with brand voice and visual identity.

• Collaborate with Revenue, Sales, and F&B teams to support promotions, events, and seasonal campaigns.

• Manage PR activities and maintain relationships with media, influencers, and brand partners.

• Monitor market trends and competitor activities to identify opportunities for growth.

• Analyze campaign performance metrics and adjust strategies to maximize ROI.

• Ensure all brand guidelines are respected across all communication channels.

• Manage marketing budget effectively and track expenditures.

• Work closely with Corporate Marketing teams and the Global Director of Marketing.

• Find and foster relevant partnerships with brands that can generate awareness and business

• Activate marketing synergies between all points of sale at the resort (beach club, restaurants, spa, etc.)

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business,or related field.

• 5+ years of marketing experience, preferably in luxury hospitality, lifestyle or premium brands.

• Strong understanding of digital marketing, social media strategy, and content management.

• Strong understanding of the local market.

• Experience managing PR agencies and external creative partners.

• Analytical mindset with the ability to translate data into actionable strategies.

• Excellent communication and organizational skills.

• Creative thinker with strong attention to detail.

• Fluent in English (additional languages are a plus).

Why Join Nikki Beach

Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world’s best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, our restaurant and beach concept introduced in 2024.

For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world’s most sought-after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.

Join the Nikki Beach Hospitality Group!

Position: Marketing Manager

Location: Nikki Beach Resort & Spa Koh Samui, Thailand

Contract: Full-Time / Permanent 

Position Overview

The Marketing Manager is responsible for leading and executing the marketing strategy to elevate brand positioning, drive revenue and enhance guest engagement. This role ensures all marketing initiatives reflect Nikki Beach’s signature barefoot luxury identity while maximizing visibility across digital, social, PR, and on-property channels.

Key Responsibilities

• Develop and execute the annual marketing and communications strategy aligned with revenue goals.

• Lead digital marketing initiatives including social media, paid advertising, email marketing, and website optimization.

• Oversee content creation to ensure consistency with brand voice and visual identity.

• Collaborate with Revenue, Sales, and F&B teams to support promotions, events, and seasonal campaigns.

• Manage PR activities and maintain relationships with media, influencers, and brand partners.

• Monitor market trends and competitor activities to identify opportunities for growth.

• Analyze campaign performance metrics and adjust strategies to maximize ROI.

• Ensure all brand guidelines are respected across all communication channels.

• Manage marketing budget effectively and track expenditures.

• Work closely with Corporate Marketing teams and the Global Director of Marketing.

• Find and foster relevant partnerships with brands that can generate awareness and business

• Activate marketing synergies between all points of sale at the resort (beach club, restaurants, spa, etc.)

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business,or related field.

• 5+ years of marketing experience, preferably in luxury hospitality, lifestyle or premium brands.

• Strong understanding of digital marketing, social media strategy, and content management.

• Strong understanding of the local market.

• Experience managing PR agencies and external creative partners.

• Analytical mindset with the ability to translate data into actionable strategies.

• Excellent communication and organizational skills.

• Creative thinker with strong attention to detail.

• Fluent in English (additional languages are a plus).

Why Join Nikki Beach

Established by Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its global collection of iconic beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Recognized among the world’s best beach clubs and resorts, the brand continues to expand into new destinations and concepts, including Lucia, our restaurant and beach concept introduced in 2024.

For our team members, this means the chance to be part of a hospitality group with a celebrated 25-year legacy and an exciting future. Joining Nikki Beach Hospitality Group offers opportunities for growth and international exposure, with the ability to build a career across some of the world’s most sought-after destinations. As part of the Nikki Beach family, you will help shape unforgettable moments and contribute to the future of luxury hospitality.