Role Description

The Marketing Manager is responsible for translating Urban Playground's commercial priorities into clear, creative and measurable marketing plans across its brands and locations. Reporting to the Head of Commercial, the role owns campaign planning, creative quality, agency coordination, delivery and performance, ensuring activity is on brand, commercially aligned and continually optimised.

This hands-on role requires strong creative judgement, brand instinct, analytical confidence and exceptional attention to detail. Managing the Marketing Executive, the Marketing Manager will turn insight into action, provide clear performance reporting and recommendations, and independently manage day-to-day marketing decisions within the commercial framework set by the Head of Commercial.

Essential Duties and Responsibilities

• Translate commercial objectives, revenue priorities and customer insight into clear marketing plans and integrated campaigns across Urban Playground brands.
• Own the campaign calendar from concept and briefing through delivery, optimisation, reporting and post-campaign learning.
• Develop campaign concepts, messaging and creative briefs, maintaining strong brand standards and approving routine creative output.
• Lead specialist agency partners across paid media, organic social, PR, content and other disciplines, setting clear briefs, deadlines, deliverables and performance expectations.
• Challenge agency recommendations using performance data, customer insight and commercial priorities, ensuring activity remains focused on business outcomes.
• Own marketing performance reporting, combining agency, CRM, website, booking and campaign data to identify learning, actions and recommendations for the Head of Commercial.
• Use CRM and customer insight to identify segmentation, lifecycle, retention, reactivation and campaign opportunities, coordinating execution through the Marketing Executive and specialist partners.
• Monitor marketing spend against agreed budgets and plans, supported by accurate PO, invoice and spend tracking from the Marketing Executive.
• Work closely with Sales, Operations and site teams to align campaigns, launches and activations with pipeline, booking, revenue and venue priorities.
• Manage and develop the Marketing Executive, setting priorities and ensuring day-to-day marketing operations are organised, accurate and delivered on time.
• Continuously review campaign and channel effectiveness, recommending tests, changes or investment shifts where evidence supports them.
• Monitor competitor activity, customer behaviour and relevant marketing trends, applying useful insight to future plans and opportunities.

Skills and Requirements 

Technical

• Proven experience planning and delivering integrated marketing campaigns in a broad marketing role.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing and commercial data and turn findings into clear actions and recommendations.
• Experience managing agencies, suppliers, creative briefs, campaign budgets and delivery timelines.
• Strong written and verbal communication skills, with confidence producing clear briefs, reports and presentations.
• Confident using CRM, analytics and reporting platforms; HubSpot experience is desirable.
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.

Personal

• Strong creative judgement and brand instinct, with the confidence to challenge work that does not meet the required standard.
• Commercially minded and curious, able to connect marketing activity to customer behaviour, bookings and revenue.
• Exceptional attention to detail without losing sight of the overall objective.
• Proactive and accountable, comfortable taking ownership of decisions without continual direction.
• Analytical and questioning, able to explain what performance data means and recommend what should happen next.
• Highly organised and able to manage multiple brands, campaigns, agencies and deadlines while maintaining quality.
• A confident, collaborative communicator and supportive people manager who delegates effectively and develops capability.
• Calm, adaptable and solutions-focused, with a strong bias towards completing work and closing loops.

Role Description

The Marketing Manager is responsible for translating Urban Playground's commercial priorities into clear, creative and measurable marketing plans across its brands and locations. Reporting to the Head of Commercial, the role owns campaign planning, creative quality, agency coordination, delivery and performance, ensuring activity is on brand, commercially aligned and continually optimised.

This hands-on role requires strong creative judgement, brand instinct, analytical confidence and exceptional attention to detail. Managing the Marketing Executive, the Marketing Manager will turn insight into action, provide clear performance reporting and recommendations, and independently manage day-to-day marketing decisions within the commercial framework set by the Head of Commercial.

Essential Duties and Responsibilities

• Translate commercial objectives, revenue priorities and customer insight into clear marketing plans and integrated campaigns across Urban Playground brands.
• Own the campaign calendar from concept and briefing through delivery, optimisation, reporting and post-campaign learning.
• Develop campaign concepts, messaging and creative briefs, maintaining strong brand standards and approving routine creative output.
• Lead specialist agency partners across paid media, organic social, PR, content and other disciplines, setting clear briefs, deadlines, deliverables and performance expectations.
• Challenge agency recommendations using performance data, customer insight and commercial priorities, ensuring activity remains focused on business outcomes.
• Own marketing performance reporting, combining agency, CRM, website, booking and campaign data to identify learning, actions and recommendations for the Head of Commercial.
• Use CRM and customer insight to identify segmentation, lifecycle, retention, reactivation and campaign opportunities, coordinating execution through the Marketing Executive and specialist partners.
• Monitor marketing spend against agreed budgets and plans, supported by accurate PO, invoice and spend tracking from the Marketing Executive.
• Work closely with Sales, Operations and site teams to align campaigns, launches and activations with pipeline, booking, revenue and venue priorities.
• Manage and develop the Marketing Executive, setting priorities and ensuring day-to-day marketing operations are organised, accurate and delivered on time.
• Continuously review campaign and channel effectiveness, recommending tests, changes or investment shifts where evidence supports them.
• Monitor competitor activity, customer behaviour and relevant marketing trends, applying useful insight to future plans and opportunities.

Skills and Requirements 

Technical

• Proven experience planning and delivering integrated marketing campaigns in a broad marketing role.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing and commercial data and turn findings into clear actions and recommendations.
• Experience managing agencies, suppliers, creative briefs, campaign budgets and delivery timelines.
• Strong written and verbal communication skills, with confidence producing clear briefs, reports and presentations.
• Confident using CRM, analytics and reporting platforms; HubSpot experience is desirable.
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.

Personal

• Strong creative judgement and brand instinct, with the confidence to challenge work that does not meet the required standard.
• Commercially minded and curious, able to connect marketing activity to customer behaviour, bookings and revenue.
• Exceptional attention to detail without losing sight of the overall objective.
• Proactive and accountable, comfortable taking ownership of decisions without continual direction.
• Analytical and questioning, able to explain what performance data means and recommend what should happen next.
• Highly organised and able to manage multiple brands, campaigns, agencies and deadlines while maintaining quality.
• A confident, collaborative communicator and supportive people manager who delegates effectively and develops capability.
• Calm, adaptable and solutions-focused, with a strong bias towards completing work and closing loops.