Role Description

The Marketing Executive is a hands-on, highly organised role responsible for the day-to-day coordination, administration and execution of marketing activity across Urban Playground brands. Working closely with the Marketing Manager, the role ensures campaigns, CRM activity, website updates, agency actions, budgets, assets and internal requests are delivered accurately, on time and in line with agreed brand and commercial priorities.

The role is suited to someone who enjoys detail, organisation and follow-through: keeping the marketing operation moving, maintaining accurate records and trackers, and ensuring nothing falls through the gaps. Creative development, daily organic social posting and paid media management are led by the Marketing Manager and specialist agency partners.

Essential Duties and Responsibilities

• Coordinate the day-to-day delivery of marketing campaigns across Urban Playground brands, working to agreed plans, timelines and priorities set by the Marketing Manager.
• Maintain campaign calendars, project trackers, action logs and approval schedules. 
• Coordinate campaign assets and supporting materials.
• Support CRM and email campaign execution, including campaign set-up, audience/list preparation, testing, scheduling and administration.
• Coordinate routine website updates and campaign landing page requirements, checking accuracy and escalating issues where required.
• Manage the marketing inbox and coordinate internal marketing requests.
• Raise and track purchase orders, maintain marketing spend trackers.
• Collate campaign, CRM, website, booking and agency performance data for the Marketing Manager, maintaining accurate reporting records.
• Record and follow up actions from agency and internal marketing meetings, ensuring agreed activity progresses to deadline.
• Support the coordination of events, activations, launches and venue marketing requirements.
• Maintain organised marketing files, campaign documentation, supplier information, brand assets and other shared resources.
• Work closely with Sales and operational teams to ensure agreed marketing activity, offers and campaign information are communicated accurately.
• Carry out quality and accuracy checks on marketing materials before release.
• Support continuous improvement of marketing processes.

Skills

Technical

• Strong administrative and organisational skills, with confidence managing multiple deadlines and workstreams.
• Good working knowledge of Microsoft Office, particularly Excel, PowerPoint and Outlook.
• Comfortable working with CRM, email marketing, website/CMS and project-management systems; HubSpot experience is desirable.
• Confident working with data, trackers and reports, with a high level of numerical and written accuracy.
• Understanding of core marketing channels and campaign delivery; experience working with external agencies is advantageous.
• Experience of purchase order, budget or supplier administration is desirable.

Personal

• Exceptional attention to detail and a strong sense of ownership for completing tasks accurately and on time.
• Highly organised, proactive and comfortable following through actions.
• A natural finisher who enjoys structure, coordination and keeping multiple moving parts under control.
• Clear and confident communicator.
• Able to prioritise effectively in a fast paced environment and adapt when priorities change.
• Commercially aware and curious, with an interest in how marketing activity supports customer acquisition, retention and revenue.
• Comfortable asking questions, flagging risks and escalating decisions at the right time.
• Collaborative, adaptable and willing to support activity across multiple brands and locations.

Role Description

The Marketing Executive is a hands-on, highly organised role responsible for the day-to-day coordination, administration and execution of marketing activity across Urban Playground brands. Working closely with the Marketing Manager, the role ensures campaigns, CRM activity, website updates, agency actions, budgets, assets and internal requests are delivered accurately, on time and in line with agreed brand and commercial priorities.

The role is suited to someone who enjoys detail, organisation and follow-through: keeping the marketing operation moving, maintaining accurate records and trackers, and ensuring nothing falls through the gaps. Creative development, daily organic social posting and paid media management are led by the Marketing Manager and specialist agency partners.

Essential Duties and Responsibilities

• Coordinate the day-to-day delivery of marketing campaigns across Urban Playground brands, working to agreed plans, timelines and priorities set by the Marketing Manager.
• Maintain campaign calendars, project trackers, action logs and approval schedules. 
• Coordinate campaign assets and supporting materials.
• Support CRM and email campaign execution, including campaign set-up, audience/list preparation, testing, scheduling and administration.
• Coordinate routine website updates and campaign landing page requirements, checking accuracy and escalating issues where required.
• Manage the marketing inbox and coordinate internal marketing requests.
• Raise and track purchase orders, maintain marketing spend trackers.
• Collate campaign, CRM, website, booking and agency performance data for the Marketing Manager, maintaining accurate reporting records.
• Record and follow up actions from agency and internal marketing meetings, ensuring agreed activity progresses to deadline.
• Support the coordination of events, activations, launches and venue marketing requirements.
• Maintain organised marketing files, campaign documentation, supplier information, brand assets and other shared resources.
• Work closely with Sales and operational teams to ensure agreed marketing activity, offers and campaign information are communicated accurately.
• Carry out quality and accuracy checks on marketing materials before release.
• Support continuous improvement of marketing processes.

Skills

Technical

• Strong administrative and organisational skills, with confidence managing multiple deadlines and workstreams.
• Good working knowledge of Microsoft Office, particularly Excel, PowerPoint and Outlook.
• Comfortable working with CRM, email marketing, website/CMS and project-management systems; HubSpot experience is desirable.
• Confident working with data, trackers and reports, with a high level of numerical and written accuracy.
• Understanding of core marketing channels and campaign delivery; experience working with external agencies is advantageous.
• Experience of purchase order, budget or supplier administration is desirable.

Personal

• Exceptional attention to detail and a strong sense of ownership for completing tasks accurately and on time.
• Highly organised, proactive and comfortable following through actions.
• A natural finisher who enjoys structure, coordination and keeping multiple moving parts under control.
• Clear and confident communicator.
• Able to prioritise effectively in a fast paced environment and adapt when priorities change.
• Commercially aware and curious, with an interest in how marketing activity supports customer acquisition, retention and revenue.
• Comfortable asking questions, flagging risks and escalating decisions at the right time.
• Collaborative, adaptable and willing to support activity across multiple brands and locations.