Role Overview

The Public Relations & Partnerships Executive plays a key role in shaping and sharing GAIA Skincare’s brand story across media, partners, and professional networks. This role combines creative PR communications with strategic partnership marketing — supporting both brand awareness and B2B growth through effective storytelling, relationship management, and campaign execution.

Key Responsibilities:

Public Relations (PR)

• Maintain and develop strong relationships with hospitality trade, beauty, wellness, and lifestyle media outlets.
• Manage the creation and distribution of press releases and brand communications, for both trade and consumer media-.
• Coordinate press requests, product send-outs, and work alongside the Social Media Executive for influencer gifting programs.
• Monitor media coverage and prepare monthly PR reports to measure exposure and sentiment.
• Support brand storytelling through editorial content, features, and event coverage.

Partnerships & B2B Marketing Support

Assist in managing and developing GAIA’s B2B partner marketing relationships (spas, hotels, and wellness retailers).

• Create and deliver marketing assets and toolkits to support the sales team and GAIA Spa partner.
• Collaborate with the sales and spa teams to coordinate joint campaigns, events, and product launches.
• Manage partner listings, imagery, and digital content to ensure brand consistency across all partner touchpoints.
• Support the launch of new spa partner accounts, liaising with spa/hotel marketing teams
• Support trade events, exhibitions, and brand activations — from logistics to communications

General Marketing Support

• Collaborate closely with the wider marketing team on campaign planning and content development, working closely with the social media executive and graphic designer.
• Supporting the GAIA Sales team with ad-hoc requests from spa partner accounts.
• Support the coordination of PR and partner marketing budgets and timelines.

Skills & Experience

• 2+ years’ experience in PR, marketing, or communications (preferably within beauty, wellness, or lifestyle sectors).
• Strong media and influencer relations skills, with an understanding of UK beauty press.
• Excellent written and verbal communication with an eye for tone, storytelling, and detail. 
• Confident managing multiple projects and deadlines in a fast-paced environment.
• Experience supporting B2B or trade marketing campaigns is a strong advantage.
• Passionate about natural skincare, wellness, and sustainable living.

Role Overview

The Public Relations & Partnerships Executive plays a key role in shaping and sharing GAIA Skincare’s brand story across media, partners, and professional networks. This role combines creative PR communications with strategic partnership marketing — supporting both brand awareness and B2B growth through effective storytelling, relationship management, and campaign execution.

Key Responsibilities:

Public Relations (PR)

• Maintain and develop strong relationships with hospitality trade, beauty, wellness, and lifestyle media outlets.
• Manage the creation and distribution of press releases and brand communications, for both trade and consumer media-.
• Coordinate press requests, product send-outs, and work alongside the Social Media Executive for influencer gifting programs.
• Monitor media coverage and prepare monthly PR reports to measure exposure and sentiment.
• Support brand storytelling through editorial content, features, and event coverage.

Partnerships & B2B Marketing Support

Assist in managing and developing GAIA’s B2B partner marketing relationships (spas, hotels, and wellness retailers).

• Create and deliver marketing assets and toolkits to support the sales team and GAIA Spa partner.
• Collaborate with the sales and spa teams to coordinate joint campaigns, events, and product launches.
• Manage partner listings, imagery, and digital content to ensure brand consistency across all partner touchpoints.
• Support the launch of new spa partner accounts, liaising with spa/hotel marketing teams
• Support trade events, exhibitions, and brand activations — from logistics to communications

General Marketing Support

• Collaborate closely with the wider marketing team on campaign planning and content development, working closely with the social media executive and graphic designer.
• Supporting the GAIA Sales team with ad-hoc requests from spa partner accounts.
• Support the coordination of PR and partner marketing budgets and timelines.

Skills & Experience

• 2+ years’ experience in PR, marketing, or communications (preferably within beauty, wellness, or lifestyle sectors).
• Strong media and influencer relations skills, with an understanding of UK beauty press.
• Excellent written and verbal communication with an eye for tone, storytelling, and detail. 
• Confident managing multiple projects and deadlines in a fast-paced environment.
• Experience supporting B2B or trade marketing campaigns is a strong advantage.
• Passionate about natural skincare, wellness, and sustainable living.