AREAS OF RESPONSIBILITY
§ Development of a Marketing Plan aimed at stimulating business from the domestic leisure market specifically.
§ Responsible for campaign and project management of all media placements.
§ Source opportunities for inclusion of the hotel on major clients’ intranet sites to stimulate leisure business.
§ Management and evolutionary development of the hotel brochures, printed material, advertisements, documents and promotional material.
§ Increasing brand awareness within all market segments.
§ Management of online marketing activities and research of all new accommodation websites for the hotels inclusion; ensuring competitiveness in both availability and price.
§ Source marketing opportunities with the various travel websites.
§ Make recommendations to revenue management on competitive pricing on an as needed basis.
§ Development of our past guest database to be utilised in targeted email/mailing programs.
§ Continual exploration and implementation of leisure marketing opportunities which will drive business into the hotel, with particular emphasis on third party promotions.
§ Preparation of weekly report.
§ Undertake site inspections and/or entertainment of clients, as appropriate.
§ Participate in weekly sales meeting and other unscheduled meetings, as required.
§ Actively participate in the compilation of the annual business plan for Sales and Marketing and any other reports requested.
§ Represent the hotel/brand at relevant industry events.
§ Ensure thorough understanding of all the brand sales and marketing programs.
REQUIREMENTS
§ Minimum one - three years hotel marketing experience
§ Local market knowledge preferred
§ High school diploma required, bachelor’s degree preferred
§ Experience managing to brand standards
§ Able to collaborate effectively with other hotel employees and managers to ensure teamwork
§ Proficient computer skills including Microsoft Office suite
§ Strong verbal and written communication skills
§ Strong negotiation skills
§ Ability to travel
AREAS OF RESPONSIBILITY
§ Development of a Marketing Plan aimed at stimulating business from the domestic leisure market specifically.
§ Responsible for campaign and project management of all media placements.
§ Source opportunities for inclusion of the hotel on major clients’ intranet sites to stimulate leisure business.
§ Management and evolutionary development of the hotel brochures, printed material, advertisements, documents and promotional material.
§ Increasing brand awareness within all market segments.
§ Management of online marketing activities and research of all new accommodation websites for the hotels inclusion; ensuring competitiveness in both availability and price.
§ Source marketing opportunities with the various travel websites.
§ Make recommendations to revenue management on competitive pricing on an as needed basis.
§ Development of our past guest database to be utilised in targeted email/mailing programs.
§ Continual exploration and implementation of leisure marketing opportunities which will drive business into the hotel, with particular emphasis on third party promotions.
§ Preparation of weekly report.
§ Undertake site inspections and/or entertainment of clients, as appropriate.
§ Participate in weekly sales meeting and other unscheduled meetings, as required.
§ Actively participate in the compilation of the annual business plan for Sales and Marketing and any other reports requested.
§ Represent the hotel/brand at relevant industry events.
§ Ensure thorough understanding of all the brand sales and marketing programs.
REQUIREMENTS
§ Minimum one - three years hotel marketing experience
§ Local market knowledge preferred
§ High school diploma required, bachelor’s degree preferred
§ Experience managing to brand standards
§ Able to collaborate effectively with other hotel employees and managers to ensure teamwork
§ Proficient computer skills including Microsoft Office suite
§ Strong verbal and written communication skills
§ Strong negotiation skills
§ Ability to travel