Key Responsibilities – Sales Office Manager

Operational Excellence

• Oversee the management and audit of PMS ensuring all event details are accurately entered and function sheets are clear and comprehensive as well as PMS for billing elements.
• Cross assistance within reservations for blocks and transient where needed to support the office function.
• Maintain an effective filing system and PMS processes to ensure smooth operations and data integrity.
• Coordinate with the Hotel Reservations team to manage group bedroom blocks for events.
• Liaise with the  Operations Manager and Head Chef to communicate event requirements and last-minute changes.
• Ensure all daily Reservations and Meetings & Events revenue is accurately captured and charged.

Client Experience & Event Delivery

• Manage the full client journey from enquiry to post-event follow-up, ensuring a seamless and professional experience.
• Conduct and manage show-rounds for prospective clients.
• Ensure all customer requests and enquiries are handled efficiently and professionally.
• Carry out post-event follow-ups and aftersales calls to gather feedback and secure repeat business.

Team Leadership & Collaboration

• Lead and engage with the operations team and sales office team to create commercial culture, ensuring high performance and proactive client engagement.
• Host and support the weekly operations meeting, reviewing all upcoming events with relevant departments.
• Collaborate with cross-functional teams to support operational delivery and revenue growth.

Sales & Revenue Management

• Monitor and follow up on all enquiries to maximise conversion and client satisfaction.
• Execute proactive telesales and outreach to drive new business and meet revenue targets.
• Support the delivery of monthly revenue budgets and forecasts.
• Support GM and sales team in budgeting process, weekly forecasts.
• Increase the share and profitability of existing accounts while securing new business across key market segments.

Marketing & Business Development

• Represent Aloft Liverpool at trade shows, exhibitions, and agency visits to promote the Meetings & Events offering.
• Collaborate with the remote sales team to drive agency relationships and new business.
• Work with marketing teams to develop and execute targeted campaigns for Meetings & Events.
• Develop and manage marketing metrics and analytics to measure campaign effectiveness and identify areas for improvement.

Reporting & Strategy

• Produce and analyse daily, weekly, monthly, and quarterly reports to track performance and identify opportunities.
• Stay informed on industry trends and competitor activity to maintain a competitive edge.
• Devise and deliver training strategies to engage hotel team members in identifying and converting sales leads.
• Be integral in the budget process and responsible for delivery and execution of your department
• Attend HOD meetings and commercial reviews to reflect and report on your business.

Experience

Profit

• Prepare and manage departmental budgets.
• Develop and execute sales strategies to drive revenue.
• Pro-actively pursue all practices in-line with company environmental and energy saving initiatives.

Key Responsibilities – Sales Office Manager

Operational Excellence

• Oversee the management and audit of PMS ensuring all event details are accurately entered and function sheets are clear and comprehensive as well as PMS for billing elements.
• Cross assistance within reservations for blocks and transient where needed to support the office function.
• Maintain an effective filing system and PMS processes to ensure smooth operations and data integrity.
• Coordinate with the Hotel Reservations team to manage group bedroom blocks for events.
• Liaise with the  Operations Manager and Head Chef to communicate event requirements and last-minute changes.
• Ensure all daily Reservations and Meetings & Events revenue is accurately captured and charged.

Client Experience & Event Delivery

• Manage the full client journey from enquiry to post-event follow-up, ensuring a seamless and professional experience.
• Conduct and manage show-rounds for prospective clients.
• Ensure all customer requests and enquiries are handled efficiently and professionally.
• Carry out post-event follow-ups and aftersales calls to gather feedback and secure repeat business.

Team Leadership & Collaboration

• Lead and engage with the operations team and sales office team to create commercial culture, ensuring high performance and proactive client engagement.
• Host and support the weekly operations meeting, reviewing all upcoming events with relevant departments.
• Collaborate with cross-functional teams to support operational delivery and revenue growth.

Sales & Revenue Management

• Monitor and follow up on all enquiries to maximise conversion and client satisfaction.
• Execute proactive telesales and outreach to drive new business and meet revenue targets.
• Support the delivery of monthly revenue budgets and forecasts.
• Support GM and sales team in budgeting process, weekly forecasts.
• Increase the share and profitability of existing accounts while securing new business across key market segments.

Marketing & Business Development

• Represent Aloft Liverpool at trade shows, exhibitions, and agency visits to promote the Meetings & Events offering.
• Collaborate with the remote sales team to drive agency relationships and new business.
• Work with marketing teams to develop and execute targeted campaigns for Meetings & Events.
• Develop and manage marketing metrics and analytics to measure campaign effectiveness and identify areas for improvement.

Reporting & Strategy

• Produce and analyse daily, weekly, monthly, and quarterly reports to track performance and identify opportunities.
• Stay informed on industry trends and competitor activity to maintain a competitive edge.
• Devise and deliver training strategies to engage hotel team members in identifying and converting sales leads.
• Be integral in the budget process and responsible for delivery and execution of your department
• Attend HOD meetings and commercial reviews to reflect and report on your business.

Experience

Profit

• Prepare and manage departmental budgets.
• Develop and execute sales strategies to drive revenue.
• Pro-actively pursue all practices in-line with company environmental and energy saving initiatives.