KEY RESPONSIBILITIES

Communications

·         Develop and implement Regional PR, digital communication and social media plan to promote Radisson Blu Hotel & Residence Arboretum, Nairobi within the market, in cooperation with the Regional office.  

·         Promote  Radisson Blu Hotel & Residence Arboretum, Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.

·         Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople

·         Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.  

·         Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.

·         Write, edit and submit news releases to the media locally and regionally.

 Marketing

·         Design the annual marketing plan for  Radisson Blu Hotel & Residence Arboretum, Nairobi  that will act a guide for marketing operations throughout the year

·         Ensure a coherent brand message and tone of voice

·         Deliver creative, innovative and effective advertising, collateral, sales tools

·         Develop online content for B2C activities

·         Ensure effective database management in hotels

·         Adaptation of corporate campaigns as directed by the regional office

·         Development of district tactical marketing activities and campaigns

·         Manage and develop strategic B2C partnership and sponsorship

·         Monitor consumer data, ROI leisure campaigns, market research,

·         Support the implementation of the Brand MICE offers (Experience and Smart) 

·         Manage and develop strategic B2B partnership and sponsorship

 Social Media

·         Manage the execution of the company’s social media strategy

·         Online reputation management for the  Radisson Blu Hotel & Residence Arboretum, Nairobi  based on social media and review sites monitoring

·         Create and execute frequent promotions on multiple social media channels

·         Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.

 Please note these duties are not exhaustive and may be modified and amended in line with responsibilities of this role at any time.

KEY RESPONSIBILITIES

Communications

·         Develop and implement Regional PR, digital communication and social media plan to promote Radisson Blu Hotel & Residence Arboretum, Nairobi within the market, in cooperation with the Regional office.  

·         Promote  Radisson Blu Hotel & Residence Arboretum, Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.

·         Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople

·         Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.  

·         Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.

·         Write, edit and submit news releases to the media locally and regionally.

 Marketing

·         Design the annual marketing plan for  Radisson Blu Hotel & Residence Arboretum, Nairobi  that will act a guide for marketing operations throughout the year

·         Ensure a coherent brand message and tone of voice

·         Deliver creative, innovative and effective advertising, collateral, sales tools

·         Develop online content for B2C activities

·         Ensure effective database management in hotels

·         Adaptation of corporate campaigns as directed by the regional office

·         Development of district tactical marketing activities and campaigns

·         Manage and develop strategic B2C partnership and sponsorship

·         Monitor consumer data, ROI leisure campaigns, market research,

·         Support the implementation of the Brand MICE offers (Experience and Smart) 

·         Manage and develop strategic B2B partnership and sponsorship

 Social Media

·         Manage the execution of the company’s social media strategy

·         Online reputation management for the  Radisson Blu Hotel & Residence Arboretum, Nairobi  based on social media and review sites monitoring

·         Create and execute frequent promotions on multiple social media channels

·         Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.

 Please note these duties are not exhaustive and may be modified and amended in line with responsibilities of this role at any time.