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People Branding & Communications Activation Specialist
Radisson Hotel Group, Madrid Office- Human Resources
People Branding & Communications Activation Specialist
Radisson Hotel Group, Madrid Office- Human Resources
Full Time
3 Years Experience
Coins Icon To be discussed
People Branding & Communications Activation Specialist
Radisson Hotel Group, Madrid Office- Human Resources
Full Time
3 Years Experience
Coins Icon To be discussed
Skills
Branding
Communication
Get directions
{{( (data.isCarriBrandActivated && mode === 'CARRI_ONLY') ? 'Apply Via Chat' : 'Apply') | translate}}
Description

Company Description 

 Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

 People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter. 


Job Description

As People Branding & Communications Activation Expert you will drive clear, consistent, and engaging communication across internal & external channels to connect employees with key initiatives, culture, and business goals. You’ll activate campaigns, support events, and use data to improve communication impact—helping shape a more connected and informed workplace. This role sits at the intersection of culture, communication & talent attraction.


Roles/Responsibilities:

Channel Management

- Manage & activate the messages to support ongoing campaigns and key organizational initiatives for both internal and external audiences.

  • Internal: Ensure effective deployment of email communications across internal platforms such as Hotelkit, Radisson Connects, and SharePoint.
  • External: Leverage job boards, the careers page, the ATS, and explore additional future-facing channels to enhance employer branding and outreach.

- Identify and utilize the most effective communication to maximize message visibility, engagement, and reach.

Content Coordination & Stakeholder Management

- Collaborate with Social Media teams to align on the organic content calendar and support paid campaigns related to Talent Acquisition (TA).

- Develop a CRM strategy to guide engagement efforts and campaign follow-ups.

- Coordinate internal activation plans by working cross-functionally with departments to map out annual events and deliver activation toolkits to hotels.

- Engage with functional teams and leadership to ensure alignment and support for campaign objectives.

Analytics & Insights

- Create and maintain monthly analytics reports to monitor and evaluate communication performance across channels.

- Partner with Business Intelligence (BI) teams to develop Power BI dashboards that track internal newsletter engagement and campaign impact.

- Analyze live stream and event data to discover growth opportunities and deliver actionable insights to stakeholders.

- Lead post-event performance reviews to assess impact and inform strategies for expanding audience reach in future activation.

Position P&C as a value driver

·       Identify and apply for relevant HR awards and recognition opportunities that align with RHG’s beliefs and strategic goals.

·       Develop key messages, post captions, and content ideas to support HR leaders’ presence and engagement on social media platforms.

Events Planning & Coordination

- Lead communication planning for major internal events and recurring live streams, including Diversity Week, Net Zero, Career Fest, and the Every Moment Matters Awards.

- Provide end-to-end support for leadership participation, including scheduling technical run-throughs, refining speaking points, and assisting with presentation (PPT) development.

Position P&C as a value driver

- Identify and apply for relevant HR awards and recognition opportunities that align with RHG’s beliefs and strategic goals.

- Develop key messages, post captions, and content ideas to support HR leaders’ presence and engagement on social media platforms.

Optimize P&C

- Stay ahead of industry trends to ensure communications are timely, relevant, and forward-thinking.

- Identify opportunities for excellence by evaluating current practices and exploring innovative approaches.

- Monitor Talent Acquisition (TA) communication strategies within the organization to ensure alignment and share best practices.

- Continuously provide the content team with fresh ideas and insights to enhance messaging and storytelling.


Competencies and skills required:
  • Able to develop engaging, fresh approaches to internal and employer brand storytelling
  • Skilled at managing multiple campaigns, deadlines, and stakeholders simultaneously.
  • Passion for people, culture, and making a difference in how companies attract and grow their talent.
  • Analytical skillset that is capable of interpreting communication performance data and transforming insights into actionable improvements.
  • Strong interpersonal skills with the ability to work cross-functionally with HR, TA, BI, Marketing and Leadership teams. 



Qualifications

Minimum education:  National academic qualifications / Degree in HR or Communications

Minimum experience: 3+ years of relevant experience in communications, Marketing, employer branding, project manager or a related field

Language skills:  Very good command of written and spoken English

Company Description 

 Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

 People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter. 


Job Description

As People Branding & Communications Activation Expert you will drive clear, consistent, and engaging communication across internal & external channels to connect employees with key initiatives, culture, and business goals. You’ll activate campaigns, support events, and use data to improve communication impact—helping shape a more connected and informed workplace. This role sits at the intersection of culture, communication & talent attraction.


Roles/Responsibilities:

Channel Management

- Manage & activate the messages to support ongoing campaigns and key organizational initiatives for both internal and external audiences.

  • Internal: Ensure effective deployment of email communications across internal platforms such as Hotelkit, Radisson Connects, and SharePoint.
  • External: Leverage job boards, the careers page, the ATS, and explore additional future-facing channels to enhance employer branding and outreach.

- Identify and utilize the most effective communication to maximize message visibility, engagement, and reach.

Content Coordination & Stakeholder Management

- Collaborate with Social Media teams to align on the organic content calendar and support paid campaigns related to Talent Acquisition (TA).

- Develop a CRM strategy to guide engagement efforts and campaign follow-ups.

- Coordinate internal activation plans by working cross-functionally with departments to map out annual events and deliver activation toolkits to hotels.

- Engage with functional teams and leadership to ensure alignment and support for campaign objectives.

Analytics & Insights

- Create and maintain monthly analytics reports to monitor and evaluate communication performance across channels.

- Partner with Business Intelligence (BI) teams to develop Power BI dashboards that track internal newsletter engagement and campaign impact.

- Analyze live stream and event data to discover growth opportunities and deliver actionable insights to stakeholders.

- Lead post-event performance reviews to assess impact and inform strategies for expanding audience reach in future activation.

Position P&C as a value driver

·       Identify and apply for relevant HR awards and recognition opportunities that align with RHG’s beliefs and strategic goals.

·       Develop key messages, post captions, and content ideas to support HR leaders’ presence and engagement on social media platforms.

Events Planning & Coordination

- Lead communication planning for major internal events and recurring live streams, including Diversity Week, Net Zero, Career Fest, and the Every Moment Matters Awards.

- Provide end-to-end support for leadership participation, including scheduling technical run-throughs, refining speaking points, and assisting with presentation (PPT) development.

Position P&C as a value driver

- Identify and apply for relevant HR awards and recognition opportunities that align with RHG’s beliefs and strategic goals.

- Develop key messages, post captions, and content ideas to support HR leaders’ presence and engagement on social media platforms.

Optimize P&C

- Stay ahead of industry trends to ensure communications are timely, relevant, and forward-thinking.

- Identify opportunities for excellence by evaluating current practices and exploring innovative approaches.

- Monitor Talent Acquisition (TA) communication strategies within the organization to ensure alignment and share best practices.

- Continuously provide the content team with fresh ideas and insights to enhance messaging and storytelling.


Competencies and skills required:
  • Able to develop engaging, fresh approaches to internal and employer brand storytelling
  • Skilled at managing multiple campaigns, deadlines, and stakeholders simultaneously.
  • Passion for people, culture, and making a difference in how companies attract and grow their talent.
  • Analytical skillset that is capable of interpreting communication performance data and transforming insights into actionable improvements.
  • Strong interpersonal skills with the ability to work cross-functionally with HR, TA, BI, Marketing and Leadership teams. 



Qualifications

Minimum education:  National academic qualifications / Degree in HR or Communications

Minimum experience: 3+ years of relevant experience in communications, Marketing, employer branding, project manager or a related field

Language skills:  Very good command of written and spoken English

People Branding & Communications Activation Specialist
Full Time
3 Years Experience
Coins Icon To be discussed
Skills
Branding
Communication
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C. de Alfonso XII, 62, 28014 Madrid, Spain
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