KEY OBJECTIVES

Develops and executes paid search marketing strategies and oversees the strategic components of an integrated search engine marketing campaigns to drive incremental revenues

Leads a digital marketing agency, explore new growth opportunities, optimizes campaigns to maximise high return on advertising spend (ROAS) and customer life-time-value (LTV).

Contributes to the broader commercial objectives and profitability of the organisation  

ROLE & RESPONSIBILITIES

·       Oversees paid search media strategy, and develops SEM roadmap to achieve short and mid-term performance objectives

·       Owns all facets of paid search campaigns including budgeting, forecasting, planning and optimization and reporting within defined scope

·       Understands the big picture, aligns and prioritizes the implementations of paid search initiatives accordingly to serve broader objectives

·       Liaises with internal and external stakeholders and third-party vendors to execute paid media campaigns across different markets and languages

·       Analyzes and optimizes existing paid search campaign performance while troubleshooting and testing to constantly improve return on ad spend (ROAS)

·       Performs industry-specific market research to identify opportunities together with the SEO-team, market managers, agencies and together with search engine representatives

·       Identifies, implements and manages SEM advertising opportunities to scale

·       Delivers regular and ad hoc reports on the performance evolution

·       Leads the digital agency by providing a clear direction and reprioritization of tasks and deliverables to exceed business targets

·       Develops best practices and guidelines to permeate SEM knowledge across the organization

·       Work on innovative projects that fit in the overall strategy and that will help to achieve the overall goals.

SKILLS AND EXPERIENCE

·       Minimum 8 years of experience in managing large scale SEM budgets and campaigns

·       Thorough knowledge of paid search marketing across major search engines – Google Ads, and Bing/Microsoft Advertising in particular  

·       Experience in bid manager such as SA360, Marin, Kenshoo etc. is a must

·       Solid quantitative and research skills with great attention to details

·       Thrive in a fast-paced environment with the ability to multi-task and meet strict deadlines

·       Passionate about online marketing and advertising and stay up to date on the latest digital media trends.

·       Actively seeks out new knowledge and skills to stay ahead in a fast-paced environment.

·       Embraces challenges as opportunities for growth and development

·       Experience in managing a global media agency and team

·       Confident to work with various stakeholders at all levels

·       Coordinates resources and schedules effectively to maximize productivity

·       Solid understanding of the broader digital marketing ecosystem

·       Ability to work autonomously and within team and cross-functional teams

·       Problem solving skills and ability to think outside the box

·       Analytical mind set: analysing complex data and identifying key insights.

·       Self-motivated with the ability to adapt to fast changing market conditions

·       Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks

·       Excellent project management skills

·       Openminded and embraces new ideas and perspectives with enthusiasm and curiosity

·       Agency experience is an advantage though not a must

·       Must be flexible and able to accommodate a variety of priorities       

·       University degree

·       English is a must; additional languages would be beneficial

·       Google Ads / Microsoft Advertising certifications preferable

TECHNICAL SKILLS

·       Experienced in SA360 and other bid management tools

·       Experienced at GMP, Microsoft advertising platforms, tag manager

·       Experience in web analytics tools, preferably Adobe Analytics

·       Excellent in using Microsoft Office (particularly excel and power point)

·       Strong analytical skills and data driven methodological approach

·       Familiarity with website architecture, server analysis, sitemaps, rewrites 

·       Experience with A/B and multivariate experiments

·       Experience with the integration of a global audience strategy is a plus

INTERPERSONAL SKILLS

·       Stellar communication and presentation skills

·       Good at simplifying the message

·       Team player

·       Problem solving

·       Strong organisational, multitasking and attention to details

·       Diplomatic at dealing with conflict

·       Facilitates open and honest dialogue within the team.

·       Embraces change and remains flexible in a fast-paced environment.

·       Fosters a positive and inclusive work environment.

·       Supports a culture of experimentation and learning.

KEY OBJECTIVES

Develops and executes paid search marketing strategies and oversees the strategic components of an integrated search engine marketing campaigns to drive incremental revenues

Leads a digital marketing agency, explore new growth opportunities, optimizes campaigns to maximise high return on advertising spend (ROAS) and customer life-time-value (LTV).

Contributes to the broader commercial objectives and profitability of the organisation  

ROLE & RESPONSIBILITIES

·       Oversees paid search media strategy, and develops SEM roadmap to achieve short and mid-term performance objectives

·       Owns all facets of paid search campaigns including budgeting, forecasting, planning and optimization and reporting within defined scope

·       Understands the big picture, aligns and prioritizes the implementations of paid search initiatives accordingly to serve broader objectives

·       Liaises with internal and external stakeholders and third-party vendors to execute paid media campaigns across different markets and languages

·       Analyzes and optimizes existing paid search campaign performance while troubleshooting and testing to constantly improve return on ad spend (ROAS)

·       Performs industry-specific market research to identify opportunities together with the SEO-team, market managers, agencies and together with search engine representatives

·       Identifies, implements and manages SEM advertising opportunities to scale

·       Delivers regular and ad hoc reports on the performance evolution

·       Leads the digital agency by providing a clear direction and reprioritization of tasks and deliverables to exceed business targets

·       Develops best practices and guidelines to permeate SEM knowledge across the organization

·       Work on innovative projects that fit in the overall strategy and that will help to achieve the overall goals.

SKILLS AND EXPERIENCE

·       Minimum 8 years of experience in managing large scale SEM budgets and campaigns

·       Thorough knowledge of paid search marketing across major search engines – Google Ads, and Bing/Microsoft Advertising in particular  

·       Experience in bid manager such as SA360, Marin, Kenshoo etc. is a must

·       Solid quantitative and research skills with great attention to details

·       Thrive in a fast-paced environment with the ability to multi-task and meet strict deadlines

·       Passionate about online marketing and advertising and stay up to date on the latest digital media trends.

·       Actively seeks out new knowledge and skills to stay ahead in a fast-paced environment.

·       Embraces challenges as opportunities for growth and development

·       Experience in managing a global media agency and team

·       Confident to work with various stakeholders at all levels

·       Coordinates resources and schedules effectively to maximize productivity

·       Solid understanding of the broader digital marketing ecosystem

·       Ability to work autonomously and within team and cross-functional teams

·       Problem solving skills and ability to think outside the box

·       Analytical mind set: analysing complex data and identifying key insights.

·       Self-motivated with the ability to adapt to fast changing market conditions

·       Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks

·       Excellent project management skills

·       Openminded and embraces new ideas and perspectives with enthusiasm and curiosity

·       Agency experience is an advantage though not a must

·       Must be flexible and able to accommodate a variety of priorities       

·       University degree

·       English is a must; additional languages would be beneficial

·       Google Ads / Microsoft Advertising certifications preferable

TECHNICAL SKILLS

·       Experienced in SA360 and other bid management tools

·       Experienced at GMP, Microsoft advertising platforms, tag manager

·       Experience in web analytics tools, preferably Adobe Analytics

·       Excellent in using Microsoft Office (particularly excel and power point)

·       Strong analytical skills and data driven methodological approach

·       Familiarity with website architecture, server analysis, sitemaps, rewrites 

·       Experience with A/B and multivariate experiments

·       Experience with the integration of a global audience strategy is a plus

INTERPERSONAL SKILLS

·       Stellar communication and presentation skills

·       Good at simplifying the message

·       Team player

·       Problem solving

·       Strong organisational, multitasking and attention to details

·       Diplomatic at dealing with conflict

·       Facilitates open and honest dialogue within the team.

·       Embraces change and remains flexible in a fast-paced environment.

·       Fosters a positive and inclusive work environment.

·       Supports a culture of experimentation and learning.