In the role of Global CRM B2B & B2C Specialist, you will work together with other team members and stakeholders in defining and driving the Global CRM strategy for B2B and B2C. Together with your manager and key stakeholders, your primary focus will be to define and execute the cross-channel engagement strategy for B2B members, contacts and prospects, and to manage both lifecycle and marketing campaigns for the same audience. In addition to this, you will support on key projects related to the activation of 1to1 personalized experiences for B2C audience. You will learn and use a variety of systems related to the CRM domain and to each of the channels owned by the team (email, push, web personalization). 

Roles/Responsibilities:

Multi-Channel Marketing campaign activation

1. Together with central & regional marketing, sales & Loyalty teams, implement strategic initiatives for growth, acquisition, and engagement for B2B members, clients and prospects through personalized CRM strategies. 
2. Together with your manager and with stakeholders, own the review, deployment and activation of lifecycle campaigns for loyalty and non-loyalty B2B and B2C audience.  
3. Manage the end-to-end implementation of lifecycle campaigns for B2B members, clients and prospects (identify needs, provide creative briefs to agency, review content, manage campaign set-up on CRM systems, secure and execute deployment, track & improve performance). 
4. Recommend & activate (with full responsibility on set up and deployment) marketing campaigns across direct channels (such as Email, App notifications, Web/App personalization, social retargeting etc..) for member and non-member B2B audience 
5. Own testing strategy for the B2B audience. Increase channel engagement and conversion 
6. Support on activating one-to-one personalized experiences for B2C members focusing on retention and lifetime value.  
7. Develop and implement innovative digital experiences to maximize first party data value.

Competencies & skills requirements:

• Proven first experience (Min 1 years) in direct marketing activation at international level (Email, App notification, Personalization strategy)  

• Strategic thinking and problem solving - Ability to identify and analyse customer experience pain points and generate innovative solutions. Strengths in structured and logical thinking, problem solving, issue resolution, and attention to detail. 

• Leadership and communication - Demonstrated excellent interpersonal and communication skills. Ability to autonomously align with stakeholders from different levels. Ability to influence decision making by providing recommendation based on proven expertise of the channel. 

• Analytical and data-driven - Ability to collect and interpret customer data and draw insights to inform customer experience initiatives.  

• Tools and processes – First experience with CRM and Marketing Automation tools is required. 

• Project management and organizational skills - Ability to autonomously manage multiple tasks and meet deadlines. 

• Fast-changing environment. Ability to adapt in a fast-paced, changing growth environment and to work independently. 

• Collaboration and team building - Ability to work collaboratively with cross-functional teams to achieve desired results in a dual matrix. 

• Customer centricity - Passion for customers and customer experience. 

• Privacy - Clear understanding of Data privacy regulation across regions 

Job requirements and qualifications:

Minimum education: Bachelor’s degree 

Minimum experience: Min 1 year of experience at international level in a similar role

Language skills: Must be fluent in English, Fluency in French is a plus

Required certificates: N/A

In the role of Global CRM B2B & B2C Specialist, you will work together with other team members and stakeholders in defining and driving the Global CRM strategy for B2B and B2C. Together with your manager and key stakeholders, your primary focus will be to define and execute the cross-channel engagement strategy for B2B members, contacts and prospects, and to manage both lifecycle and marketing campaigns for the same audience. In addition to this, you will support on key projects related to the activation of 1to1 personalized experiences for B2C audience. You will learn and use a variety of systems related to the CRM domain and to each of the channels owned by the team (email, push, web personalization). 

Roles/Responsibilities:

Multi-Channel Marketing campaign activation

1. Together with central & regional marketing, sales & Loyalty teams, implement strategic initiatives for growth, acquisition, and engagement for B2B members, clients and prospects through personalized CRM strategies. 
2. Together with your manager and with stakeholders, own the review, deployment and activation of lifecycle campaigns for loyalty and non-loyalty B2B and B2C audience.  
3. Manage the end-to-end implementation of lifecycle campaigns for B2B members, clients and prospects (identify needs, provide creative briefs to agency, review content, manage campaign set-up on CRM systems, secure and execute deployment, track & improve performance). 
4. Recommend & activate (with full responsibility on set up and deployment) marketing campaigns across direct channels (such as Email, App notifications, Web/App personalization, social retargeting etc..) for member and non-member B2B audience 
5. Own testing strategy for the B2B audience. Increase channel engagement and conversion 
6. Support on activating one-to-one personalized experiences for B2C members focusing on retention and lifetime value.  
7. Develop and implement innovative digital experiences to maximize first party data value.

Competencies & skills requirements:

• Proven first experience (Min 1 years) in direct marketing activation at international level (Email, App notification, Personalization strategy)  

• Strategic thinking and problem solving - Ability to identify and analyse customer experience pain points and generate innovative solutions. Strengths in structured and logical thinking, problem solving, issue resolution, and attention to detail. 

• Leadership and communication - Demonstrated excellent interpersonal and communication skills. Ability to autonomously align with stakeholders from different levels. Ability to influence decision making by providing recommendation based on proven expertise of the channel. 

• Analytical and data-driven - Ability to collect and interpret customer data and draw insights to inform customer experience initiatives.  

• Tools and processes – First experience with CRM and Marketing Automation tools is required. 

• Project management and organizational skills - Ability to autonomously manage multiple tasks and meet deadlines. 

• Fast-changing environment. Ability to adapt in a fast-paced, changing growth environment and to work independently. 

• Collaboration and team building - Ability to work collaboratively with cross-functional teams to achieve desired results in a dual matrix. 

• Customer centricity - Passion for customers and customer experience. 

• Privacy - Clear understanding of Data privacy regulation across regions 

Job requirements and qualifications:

Minimum education: Bachelor’s degree 

Minimum experience: Min 1 year of experience at international level in a similar role

Language skills: Must be fluent in English, Fluency in French is a plus

Required certificates: N/A