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Digital Marketing Manager
Red Ribbon Support Center
Digital Marketing Manager
Red Ribbon Support Center
Full Time
3
Years
Experience
$90000 - $100000 / Year
Digital Marketing Manager
Red Ribbon Support Center
Full Time
3
Years
Experience
$90000 - $100000 / Year
Skills
Manager
Search Engine Optimization
Social Media
Digital
SEO
Google AdWords
+3
Description
JOB SUMMARY
The Digital Marketing Manager for Jollibee Group North America is responsible for planning, developing, implementing and managing the overall digital marketing strategies of the Jollibee brand, by identifying trends and insights and optimizing spend and performance based on the insights. This includes recommending new and creative growth strategies through digital marketing, identifying short-term and long-range issues that must be addressed; measuring marketing effectiveness of all digital marketing campaigns and assessing against goals of return of investments (ROI) and key performance indicators (KPIs) and optimizing the online presence across digital touchpoints and executing cut-through digital marketing activities.
S/he is responsible for the sales channels (online ordering, and 3rd Party Aggregators); generating site traffic; managing the brand/s’ presence on social and search platforms; developing a loyalty program and implementing email marketing efforts. Likewise, s/he is responsible for managing, guiding and training digital marketers and other marketing positions in the team.
ESSENTIAL FUNCTIONS
Key Result Area #1: Sales Channel Management
- Lead Online Ordering channel management including marketing promotions and menu optimization.
- Lead marketing promotions, offers and campaigns designed to drive sales growth and new user acquisition through digital ordering channels.
- Manage 3rd Party Aggregator (DoorDash) relationship including marketing promotions and innovation partnerships.
- Utilize strong analytical ability and collaborate with agencies and other vendor partners to evaluate end-to-end customer experience across multiple channels and customer touch points.
Key Result Area #2: Social and Search Platform Management
- Design, build, and maintain the brand’s social media presence.
- Manage the social media calendar, including agency partner relationship for content creation and channel management.
- Manage the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) of the Jollibee USA and Jollibee Canada websites.
- Optimize JFC NA (Philippine Brand-Jollibee) presence on independent search and review platforms (Yelp).
Key Result Area # 3: Email Marketing
- Manage the expansions of email marketing platform including promotional calendar, content development and post-evaluation.
COMMON KEY RESULT AREAS (KRA):
On top of the above essential functions, the Digital Marketing Manager will perform the following key result areas common to all Marketing team members:
- Accelerate Sales Growth
- Ensure Solid Profitability
- Improve Brand Accessibility
- Expand Reach and Appeal to a Broader Market
- Build Marketing Capabilities to Support Accelerated Growth
Others
- Collaborate and initiate business meetings with direct reports, internal support functions and external clients to achieve desired results related to department’s projects.
- Manage allocated budget for project/s and/or assigned brand/units/department.
- Manage significant timelines and deliverables as agreed.
- Perform other job or marketing expertise related assignments in order to develop one’s self and/or share one’s expertise resulting to support work efficiencies.
JOB SPECIFICATIONS
Education
Experience
Skills and Essential Traits
Non-Essential Duties and Responsibilities (indicate items to be included)
Other Qualifications
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job. If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes. Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s). THIS JOB IS FOR IMMEDIATE PLACEMENT. APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA. This Company is an Equal Opportunity Employer. |
JOB SUMMARY
The Digital Marketing Manager for Jollibee Group North America is responsible for planning, developing, implementing and managing the overall digital marketing strategies of the Jollibee brand, by identifying trends and insights and optimizing spend and performance based on the insights. This includes recommending new and creative growth strategies through digital marketing, identifying short-term and long-range issues that must be addressed; measuring marketing effectiveness of all digital marketing campaigns and assessing against goals of return of investments (ROI) and key performance indicators (KPIs) and optimizing the online presence across digital touchpoints and executing cut-through digital marketing activities.
S/he is responsible for the sales channels (online ordering, and 3rd Party Aggregators); generating site traffic; managing the brand/s’ presence on social and search platforms; developing a loyalty program and implementing email marketing efforts. Likewise, s/he is responsible for managing, guiding and training digital marketers and other marketing positions in the team.
ESSENTIAL FUNCTIONS
Key Result Area #1: Sales Channel Management
- Lead Online Ordering channel management including marketing promotions and menu optimization.
- Lead marketing promotions, offers and campaigns designed to drive sales growth and new user acquisition through digital ordering channels.
- Manage 3rd Party Aggregator (DoorDash) relationship including marketing promotions and innovation partnerships.
- Utilize strong analytical ability and collaborate with agencies and other vendor partners to evaluate end-to-end customer experience across multiple channels and customer touch points.
Key Result Area #2: Social and Search Platform Management
- Design, build, and maintain the brand’s social media presence.
- Manage the social media calendar, including agency partner relationship for content creation and channel management.
- Manage the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) of the Jollibee USA and Jollibee Canada websites.
- Optimize JFC NA (Philippine Brand-Jollibee) presence on independent search and review platforms (Yelp).
Key Result Area # 3: Email Marketing
- Manage the expansions of email marketing platform including promotional calendar, content development and post-evaluation.
COMMON KEY RESULT AREAS (KRA):
On top of the above essential functions, the Digital Marketing Manager will perform the following key result areas common to all Marketing team members:
- Accelerate Sales Growth
- Ensure Solid Profitability
- Improve Brand Accessibility
- Expand Reach and Appeal to a Broader Market
- Build Marketing Capabilities to Support Accelerated Growth
Others
- Collaborate and initiate business meetings with direct reports, internal support functions and external clients to achieve desired results related to department’s projects.
- Manage allocated budget for project/s and/or assigned brand/units/department.
- Manage significant timelines and deliverables as agreed.
- Perform other job or marketing expertise related assignments in order to develop one’s self and/or share one’s expertise resulting to support work efficiencies.
JOB SPECIFICATIONS
Education
Experience
Skills and Essential Traits
Non-Essential Duties and Responsibilities (indicate items to be included)
Other Qualifications
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job. If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes. Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s). THIS JOB IS FOR IMMEDIATE PLACEMENT. APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA. This Company is an Equal Opportunity Employer. |
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Digital Marketing Manager
Full Time
3
Years
Experience
$90000 - $100000 / Year
Skills
Manager
Search Engine Optimization
Social Media
Digital
SEO
Google AdWords
+{{skillsLength}}
100 N Barranca Street, Suite 1200, West Covina, California 91791, United States