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Digital Growth Manager
Rick Stein Head Office
Digital Growth Manager
Rick Stein Head Office
Full Time
Hybrid remote
4
Years
Experience
£45000 / Year
Digital Growth Manager
Rick Stein Head Office
Full Time
Hybrid remote
4
Years
Experience
£45000 / Year
Skills
Digital marketing
seo
cro
crm
paid media
Description
Digital Growth Manager
- From £45,000 per annum depending on experience - plus tips
- Permanent Contract 40hr week
- Either based in Cornwall or Hybrid - 2 days per week at our Cornwall HQ, 3 days remote or on-site
We’re looking for a commercially driven, hands-on Digital Growth Manager to build and own our digital growth engine.
This is a pivotal role within the marketing team, responsible for delivering measurable performance across paid media, CRM, website optimisation and digital reporting. You will bring digital capability in-house, reduce reliance on external agencies, and create a scalable, data-led growth framework aligned to our masterbrand strategy.
Reporting to the Marketing Director, you will operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
The Rick Stein business has significant untapped digital potential across restaurants, rooms, retail and experiences. With strong brand recognition and loyal audiences, the foundations are in place.
Your role is to unlock growth through:
- Smarter acquisition
- Better attribution
- Clearer customer journeys
- Automation at scale
- Commercially accountable decision-making
You will design the systems that power sustainable digital growth for the next decade of the brand
Duties & Responsibilities
Digital Growth & Paid Media (Hands-On Execution)
You will plan, build and optimise performance campaigns across:
- Meta
- Google (Search, PMAX, Maps)
- Retargeting platforms
- You’ll manage media budgets with clear ROI accountability, tracking cost per lead, customer acquisition cost and return on ad spend.
You will:
- Implement and manage GA4, pixels, tag manager and conversion tracking
- Develop audience segmentation and targeting strategy
- Produce clear, commercially focused monthly performance reports
- Reduce and ultimately replace external digital agency dependency
Success in this role means measurable reduction in acquisition cost and improved lead quality
Website Redevelopment & Optimisation
You will lead the procurement and delivery of a new, brand-aligned website that reflects the ambition of the masterbrand.
This includes:
- SEO best practice
- GenEO optimisation
- Conversion-led UX
- Clear customer journey architecture
You will manage developers and partners where required, ensuring on-time and on-budget delivery
Post-launch, you will own CRO improvements, performance testing and ongoing optimisation.
The website must become a growth asset, not simply a brochure.
CRM Selection & Rollout
You will oversee the selection and implementation of a CRM platform that integrates seamlessly with:
- EPOS
- Room bookings
- Table booking systems
- Other relevant operational platforms
You will design lifecycle automation workflows, build segmentation logic, implement data hygiene processes and deliver automated, template-driven email marketing at scale.
You will also leverage AI tools to drive efficiency in content generation and optimisation.
This work will transform how we communicate with guests, moving from campaigns to connected customer journeys.
Data, Reporting & Commercial Accountability
You will build the dashboards that leadership relies on.
This includes:
- Clear attribution modelling
- Tracking customer acquisition cost and lifetime value
- Monthly growth reporting
- Performance insights presented to senior leadership
You will ensure every digital decision is rooted in data and commercially defensible
What success looks like
- Reduction in cost per acquisition
- Growth in qualified digital leads
- Successful website rebuild delivered on time and on budget
- CRM implemented within agreed timeframe
- Automated lifecycle communications live and performing
- Reduced external agency spend
- Clear, consistent monthly growth reporting
About You
- You are a systems thinker with commercial instinct.
- You combine strategic clarity with executional confidence. You are comfortable setting direction, but equally comfortable inside ad platforms, analytics dashboards and CRM workflows
- 4–7+ years in digital performance marketing
- Hands-on paid media execution experience
- CRM implementation or migration experience
- Website build or major digital project leadership
- Strong understanding of SEO and conversion optimisation
- Confidence with GA4, tracking and analytics tools
- Experience within hospitality, lifestyle or multi-site retail would be advantageous, particularly where CRM integrates with booking or POS systems.
Personally, you are:
- Commercially minded
- Calm under complexity
- Self-directed and accountable
- Collaborative across brand, operations and finance
- Comfortable presenting performance insights at senior level
Benefits
- Staff discounts. You'll get discount in our restaurants, shops and online and discounted hotel stays and cookery courses.
- Brilliant tips. On top of your salary you'll earn tips, paid weekly into your bank.
- Holiday. You'll get 28 days paid holiday every year which increases after 2 years
- Free meal for two. After one year with us, you'll get a complimentary 3 course meal for two people in one of our restaurants every year.
- Pension scheme. To help save for your future, you’ll be automatically enrolled in our pension scheme after your first 3 months.
- Employee Assistance Programme. Wellbeing and engagement platform offering support, counselling sessions and retail discounts online and on the high street.
For more details about the role and the business click here
Digital Growth Manager
- From £45,000 per annum depending on experience - plus tips
- Permanent Contract 40hr week
- Either based in Cornwall or Hybrid - 2 days per week at our Cornwall HQ, 3 days remote or on-site
We’re looking for a commercially driven, hands-on Digital Growth Manager to build and own our digital growth engine.
This is a pivotal role within the marketing team, responsible for delivering measurable performance across paid media, CRM, website optimisation and digital reporting. You will bring digital capability in-house, reduce reliance on external agencies, and create a scalable, data-led growth framework aligned to our masterbrand strategy.
Reporting to the Marketing Director, you will operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
The Rick Stein business has significant untapped digital potential across restaurants, rooms, retail and experiences. With strong brand recognition and loyal audiences, the foundations are in place.
Your role is to unlock growth through:
- Smarter acquisition
- Better attribution
- Clearer customer journeys
- Automation at scale
- Commercially accountable decision-making
You will design the systems that power sustainable digital growth for the next decade of the brand
Duties & Responsibilities
Digital Growth & Paid Media (Hands-On Execution)
You will plan, build and optimise performance campaigns across:
- Meta
- Google (Search, PMAX, Maps)
- Retargeting platforms
- You’ll manage media budgets with clear ROI accountability, tracking cost per lead, customer acquisition cost and return on ad spend.
You will:
- Implement and manage GA4, pixels, tag manager and conversion tracking
- Develop audience segmentation and targeting strategy
- Produce clear, commercially focused monthly performance reports
- Reduce and ultimately replace external digital agency dependency
Success in this role means measurable reduction in acquisition cost and improved lead quality
Website Redevelopment & Optimisation
You will lead the procurement and delivery of a new, brand-aligned website that reflects the ambition of the masterbrand.
This includes:
- SEO best practice
- GenEO optimisation
- Conversion-led UX
- Clear customer journey architecture
You will manage developers and partners where required, ensuring on-time and on-budget delivery
Post-launch, you will own CRO improvements, performance testing and ongoing optimisation.
The website must become a growth asset, not simply a brochure.
CRM Selection & Rollout
You will oversee the selection and implementation of a CRM platform that integrates seamlessly with:
- EPOS
- Room bookings
- Table booking systems
- Other relevant operational platforms
You will design lifecycle automation workflows, build segmentation logic, implement data hygiene processes and deliver automated, template-driven email marketing at scale.
You will also leverage AI tools to drive efficiency in content generation and optimisation.
This work will transform how we communicate with guests, moving from campaigns to connected customer journeys.
Data, Reporting & Commercial Accountability
You will build the dashboards that leadership relies on.
This includes:
- Clear attribution modelling
- Tracking customer acquisition cost and lifetime value
- Monthly growth reporting
- Performance insights presented to senior leadership
You will ensure every digital decision is rooted in data and commercially defensible
What success looks like
- Reduction in cost per acquisition
- Growth in qualified digital leads
- Successful website rebuild delivered on time and on budget
- CRM implemented within agreed timeframe
- Automated lifecycle communications live and performing
- Reduced external agency spend
- Clear, consistent monthly growth reporting
About You
- You are a systems thinker with commercial instinct.
- You combine strategic clarity with executional confidence. You are comfortable setting direction, but equally comfortable inside ad platforms, analytics dashboards and CRM workflows
- 4–7+ years in digital performance marketing
- Hands-on paid media execution experience
- CRM implementation or migration experience
- Website build or major digital project leadership
- Strong understanding of SEO and conversion optimisation
- Confidence with GA4, tracking and analytics tools
- Experience within hospitality, lifestyle or multi-site retail would be advantageous, particularly where CRM integrates with booking or POS systems.
Personally, you are:
- Commercially minded
- Calm under complexity
- Self-directed and accountable
- Collaborative across brand, operations and finance
- Comfortable presenting performance insights at senior level
Benefits
- Staff discounts. You'll get discount in our restaurants, shops and online and discounted hotel stays and cookery courses.
- Brilliant tips. On top of your salary you'll earn tips, paid weekly into your bank.
- Holiday. You'll get 28 days paid holiday every year which increases after 2 years
- Free meal for two. After one year with us, you'll get a complimentary 3 course meal for two people in one of our restaurants every year.
- Pension scheme. To help save for your future, you’ll be automatically enrolled in our pension scheme after your first 3 months.
- Employee Assistance Programme. Wellbeing and engagement platform offering support, counselling sessions and retail discounts online and on the high street.
For more details about the role and the business click here
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Digital Growth Manager
Full Time
Hybrid remote
4
Years
Experience
£45000 / Year
Skills
Digital marketing
seo
cro
crm
paid media
St Eval, Wadebridge PL27 7TU, UK