Job Title:            Group Sales Manager
Department:    Commercial
Location:           Hammersmith - hybrid - 3 days in the office
Reporting To:   Head of Sales

Lamington Group is a pioneering property and hospitality company, best known for its room2 hometel brand, and its commitment to net zero. The company also operates a range of co-working concepts (MissionWorks); Serviced Apartments (Lamington Serviced Apartments) and real-estate interests. As a certified B-Corp, we are committed to operating in a way that benefits people, places and planet.

With 500+ operational keys and a target pipeline of 5,000+ across the UK, Lamington is expanding into key regional cities across the UK. We focus on long-term value creation, place-making, and working with like-minded stakeholders to redefine sustainable hospitality.

This high profile role will deliver sales revenues across Lamington Group’s growing UK wide portfolio.. The Group Sales Manager will be a dynamic, business development-focused, AI-literate & values-aligned sales manager with experience in corporate and agency hotel sales.

The Group Sales Manager will  be critical to the wider commercial function and instrumental in expanding the B2B funnel, broadening B2B demand delivery, using intelligent sales technology to maximise sales value, unlock new markets, and drive revenue growth.

Key Responsibilities

People 

• Shape new business development strategies for business-critical market segments, that deliver mutually beneficial relationships, including:

• Serviced Apartment Booking Agents (SABAs)

• Business Travel Agents (BTAs)

• Groups & Entertainment Agents

• Corporate Accounts & SMEs, ensuring mutually beneficial relationships.

• Build and maintain relationships with corporate and agency clients, aligned with Lamington Group’s sustainable brand proposition.

• Be involved in contract negotiations / RFP process for corporate clients, group business, and travel agencies.

• Expand direct business mix and reduce long-term reliance on intermediaries.

Places 

• Identify and deliver business development opportunities for all room2 locations, with a focus on existing sites in London, Southampton, and Belfast, and future expansion.

• Execute a comprehensive sales strategy across transient, mid-stay, and extended-stay segments.

• Lead the creation of asset-level B2B and local sales plans to meet business targets for specific locations.

Planet

• Drive partnerships with B-Corp & ESG-aligned corporate clients that share like-minded values and business approaches, focusing on sustainability.

• Focusing on key industry verticals that present high-value for the hybrid hospitality category with an emphasis on sustainable practices.

• Leverage prospecting tools/Salesforce-based CRM/SFA and data-driven insight to support new client acquisition through prospecting.

• Use AI-based prospecting and pipeline tools to fuel commercial growth in an efficient and sustainable manner.

• Enable automation and smart segmentation using Sales CRM platforms to expand reach and improve conversion, reducing environmental impact through efficiency.

• Champion tech adoption across the sales team, embedding AI and automation into daily sales operations for sustainable practices.

• Conduct regular competitive & opportunity analyses to understand potential sales growth opportunities in a sustainable manner.

Skills & Qualities

• Experience in fast-growth and mission-led environments

• Understands AI, CRM and automation tools

• Proactively anticipates issues and addresses them without prompting.

• Uses data to inform decisions, prioritise pipelining and articulate revenue impact.

• Keeps stakeholders informed with transparency and structure.. 

• Remains composed under pressure; sustains drive during challenges.

• Champions client value at every stage of the sales process.

• Is a natural evangelist for sustainable and ethical business practices

• Business development within hospitality, travel, hybrid living, serviced apartments or extended-staysectors

• Track record of growing revenue and client relationships in B2B and leisure segments

• Strong familiarity with UK and European travel buyer ecosystems

• Comfortable presenting to corporate stakeholders

• Experience with new hotel opening and wider geographical markets

What’s in it for you?

• Competitive salary and discretionary bonus scheme.

• Hybrid working post-probation.

• 1 free night stay annually at our properties, with generous employee discounts thereafter.

• Pension scheme.

• Loyalty rewards and referral bonuses.

• Company sick pay scheme.

• 2 paid volunteer days per year and annual fundraisers.

• Additional annual leave with length of service.

• Cycle to work scheme and use of gym facilities in our hotels.

• Access to activity workshops and an Employee Assistance Programme.

• Regular social activities.

• Personal development programmes and growth opportunities.

Click Apply:

And help us shape the future of hospitality! Join our team of innovators and pioneers at Lamington Group.

Job Title:            Group Sales Manager
Department:    Commercial
Location:           Hammersmith - hybrid - 3 days in the office
Reporting To:   Head of Sales

Lamington Group is a pioneering property and hospitality company, best known for its room2 hometel brand, and its commitment to net zero. The company also operates a range of co-working concepts (MissionWorks); Serviced Apartments (Lamington Serviced Apartments) and real-estate interests. As a certified B-Corp, we are committed to operating in a way that benefits people, places and planet.

With 500+ operational keys and a target pipeline of 5,000+ across the UK, Lamington is expanding into key regional cities across the UK. We focus on long-term value creation, place-making, and working with like-minded stakeholders to redefine sustainable hospitality.

This high profile role will deliver sales revenues across Lamington Group’s growing UK wide portfolio.. The Group Sales Manager will be a dynamic, business development-focused, AI-literate & values-aligned sales manager with experience in corporate and agency hotel sales.

The Group Sales Manager will  be critical to the wider commercial function and instrumental in expanding the B2B funnel, broadening B2B demand delivery, using intelligent sales technology to maximise sales value, unlock new markets, and drive revenue growth.

Key Responsibilities

People 

• Shape new business development strategies for business-critical market segments, that deliver mutually beneficial relationships, including:

• Serviced Apartment Booking Agents (SABAs)

• Business Travel Agents (BTAs)

• Groups & Entertainment Agents

• Corporate Accounts & SMEs, ensuring mutually beneficial relationships.

• Build and maintain relationships with corporate and agency clients, aligned with Lamington Group’s sustainable brand proposition.

• Be involved in contract negotiations / RFP process for corporate clients, group business, and travel agencies.

• Expand direct business mix and reduce long-term reliance on intermediaries.

Places 

• Identify and deliver business development opportunities for all room2 locations, with a focus on existing sites in London, Southampton, and Belfast, and future expansion.

• Execute a comprehensive sales strategy across transient, mid-stay, and extended-stay segments.

• Lead the creation of asset-level B2B and local sales plans to meet business targets for specific locations.

Planet

• Drive partnerships with B-Corp & ESG-aligned corporate clients that share like-minded values and business approaches, focusing on sustainability.

• Focusing on key industry verticals that present high-value for the hybrid hospitality category with an emphasis on sustainable practices.

• Leverage prospecting tools/Salesforce-based CRM/SFA and data-driven insight to support new client acquisition through prospecting.

• Use AI-based prospecting and pipeline tools to fuel commercial growth in an efficient and sustainable manner.

• Enable automation and smart segmentation using Sales CRM platforms to expand reach and improve conversion, reducing environmental impact through efficiency.

• Champion tech adoption across the sales team, embedding AI and automation into daily sales operations for sustainable practices.

• Conduct regular competitive & opportunity analyses to understand potential sales growth opportunities in a sustainable manner.

Skills & Qualities

• Experience in fast-growth and mission-led environments

• Understands AI, CRM and automation tools

• Proactively anticipates issues and addresses them without prompting.

• Uses data to inform decisions, prioritise pipelining and articulate revenue impact.

• Keeps stakeholders informed with transparency and structure.. 

• Remains composed under pressure; sustains drive during challenges.

• Champions client value at every stage of the sales process.

• Is a natural evangelist for sustainable and ethical business practices

• Business development within hospitality, travel, hybrid living, serviced apartments or extended-staysectors

• Track record of growing revenue and client relationships in B2B and leisure segments

• Strong familiarity with UK and European travel buyer ecosystems

• Comfortable presenting to corporate stakeholders

• Experience with new hotel opening and wider geographical markets

What’s in it for you?

• Competitive salary and discretionary bonus scheme.

• Hybrid working post-probation.

• 1 free night stay annually at our properties, with generous employee discounts thereafter.

• Pension scheme.

• Loyalty rewards and referral bonuses.

• Company sick pay scheme.

• 2 paid volunteer days per year and annual fundraisers.

• Additional annual leave with length of service.

• Cycle to work scheme and use of gym facilities in our hotels.

• Access to activity workshops and an Employee Assistance Programme.

• Regular social activities.

• Personal development programmes and growth opportunities.

Click Apply:

And help us shape the future of hospitality! Join our team of innovators and pioneers at Lamington Group.