Seaham Hall  |  Luxury Lodges

Social Media Marketing Executive
Salary 27,000 (per annum)

We’re looking for a Social Media Marketing Executive to take ownership of our social media presence across two luxury brands: Seaham Hall and the Luxury Lodges resort collection. This is a dedicated, hands-on role for someone who lives and breathes social media, from spotting the next TikTok trend to reading what a dip in reach is telling you.

Based at Seaham Hall in County Durham, you’ll report directly to the Marketing Manager and be responsible for the day-to-day planning, creation, posting and performance of content across our social channels, working closely with the wider marketing team to bring campaigns to life online.

•   Own the social media content calendar across all platforms (Instagram, TikTok, YouTube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity

•   Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform

•   Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts

•   Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone

•   Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities

•   Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next

•   Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager

•   Coordinate influencer and partner collaborations, including outreach, briefing and content approval

•   Ensure consistent use of brand guidelines and tone of voice across all social channels

•   Carry out additional social media and marketing duties as required

•   Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience

•   Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio)

•   Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools)

•   Strong working knowledge of Instagram, TikTok and YouTube, including platform-specific content formats and best practice

•   Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite)

•   Basic photography and videography skills, with an eye for what makes content stop the scroll

•   Genuinely passionate about social media and on top of the latest platform trends

•   A creative eye for content, storytelling and visual detail

•   Confident being on camera or directing others during content shoots

•   Excellent written communication skills, with the ability to adapt tone of voice across channels

•   Highly organised, able to manage multiple content calendars and deadlines at once

•   Proactive and self-motivated, comfortable taking ownership of your channels

•   A collaborative team player, confident in pitching new ideas

•   Hybrid working opportunities (after successful probation period)

•   Employee recognition scheme, including Employee of the Quarter and Employee of the Year

•   Workplace wellness programme, including access to the fitness suite (off-peak times)

•   In-house and external training opportunities

•   Staff discounts across both brands

•   Uniform provided

•   Free onsite parking

Seaham Hall  |  Luxury Lodges

Social Media Marketing Executive
Salary 27,000 (per annum)

We’re looking for a Social Media Marketing Executive to take ownership of our social media presence across two luxury brands: Seaham Hall and the Luxury Lodges resort collection. This is a dedicated, hands-on role for someone who lives and breathes social media, from spotting the next TikTok trend to reading what a dip in reach is telling you.

Based at Seaham Hall in County Durham, you’ll report directly to the Marketing Manager and be responsible for the day-to-day planning, creation, posting and performance of content across our social channels, working closely with the wider marketing team to bring campaigns to life online.

•   Own the social media content calendar across all platforms (Instagram, TikTok, YouTube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity

•   Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform

•   Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts

•   Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone

•   Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities

•   Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next

•   Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager

•   Coordinate influencer and partner collaborations, including outreach, briefing and content approval

•   Ensure consistent use of brand guidelines and tone of voice across all social channels

•   Carry out additional social media and marketing duties as required

•   Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience

•   Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio)

•   Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools)

•   Strong working knowledge of Instagram, TikTok and YouTube, including platform-specific content formats and best practice

•   Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite)

•   Basic photography and videography skills, with an eye for what makes content stop the scroll

•   Genuinely passionate about social media and on top of the latest platform trends

•   A creative eye for content, storytelling and visual detail

•   Confident being on camera or directing others during content shoots

•   Excellent written communication skills, with the ability to adapt tone of voice across channels

•   Highly organised, able to manage multiple content calendars and deadlines at once

•   Proactive and self-motivated, comfortable taking ownership of your channels

•   A collaborative team player, confident in pitching new ideas

•   Hybrid working opportunities (after successful probation period)

•   Employee recognition scheme, including Employee of the Quarter and Employee of the Year

•   Workplace wellness programme, including access to the fitness suite (off-peak times)

•   In-house and external training opportunities

•   Staff discounts across both brands

•   Uniform provided

•   Free onsite parking