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Chief Marketing Officer
Support Center
Chief Marketing Officer
Support Center
Full Time
9
Years
Experience
$250000 - $300000 / Year
Chief Marketing Officer
Support Center
Full Time
9
Years
Experience
$250000 - $300000 / Year
Skills
Marketing
Description
At Smashburger, we don’t just make burgers—we create crave-worthy moments that keep guests coming back for more. We believe the more you lean in in life, the more you get out! We chase greatness, play as one team, and lead with bold action. You'll be part of a team that works hard and cares deeply—where passion and dedication are just as important as skill. At Smashburger, we live by our values:
Taste Obsessed – Bring flavor into every shift
Premium Experience – Lead Boldly. Deliver Flawlessly
Stay Hungry – Literally & Figuratively
One Team! One Smash! – Smash Together
Do What’s Right – Act with honesty and consistency.
If this sounds like your kind of place, we’d love to have you on the team!
ROLE
The CMO leads Smashburger’s marketing to drive brand relevance, traffic, and long-term growth. This is a hands-on, brand-first leader who owns strategy and execution—shaping creative, accelerating performance, and staying close to the guest and the business.
A critical partner to franchisees, this leader ensures marketing is practical, scalable, and drives results at the restaurant level
WHAT YOU’LL OWN
Brand & Growth
- Define and lead brand positioning in the better burger category
- Turn insights into focused, high-impact marketing plans
- Drive menu innovation with culinary partners
- Ensure a consistent, differentiated brand experience across all touchpoints
Marketing Execution
- Lead all marketing: product, digital, local, PR, and promotions
- Own media strategy, investment, and ROI
- Move fast—turning ideas into action with high standards
- Stay close to creative and campaigns to ensure standout execution
- Use data to continuously improve performance
Franchisee Partnership
- Build trust and alignment with franchisees
- Ensure programs are executable, relevant, and drive unit-level results
Leadership
- Build and lead a high-performing marketing team
- Partner cross-functionally to drive business growth
- Set a high bar for accountability, speed, and quality
WHO YOU ARE
- Hands-on brand builder with strong creative instincts
- Operator-minded with deep P&L understanding
- Franchise-savvy and highly collaborative
- Decisive, accountable, and results-driven
- Proven leader of teams, agencies, and media investment
QUALIFICATIONS
- 15+ years in marketing leadership (restaurant, retail, or consumer)
- Track record of building brands and driving growth
- Expertise in media, agencies, and integrated marketing
- Experience in franchise or multi-unit environments
The Company is dedicated to the principles of equal employment opportunity and to providing a professional work environment free from discrimination and harassment. We prohibit unlawful discrimination against applicants, prospective applicants or employees on the basis of any legally recognized basis including but not limited to: race (inclusive of traits associated with race, including but not limited to hair texture and protective hairstyles), sex (including pregnancy, lactation, childbirth or related medical condition), color, religious creed, marital status, national origin or ancestry, age, citizenship status, physical or mental disability, genetic information, sexual orientation, gender, gender identity, gender expression, military or veteran status, status as a victim of crime or abuse, or any other applicable status protected by federal, state, provincial or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.
At Smashburger, we don’t just make burgers—we create crave-worthy moments that keep guests coming back for more. We believe the more you lean in in life, the more you get out! We chase greatness, play as one team, and lead with bold action. You'll be part of a team that works hard and cares deeply—where passion and dedication are just as important as skill. At Smashburger, we live by our values:
Taste Obsessed – Bring flavor into every shift
Premium Experience – Lead Boldly. Deliver Flawlessly
Stay Hungry – Literally & Figuratively
One Team! One Smash! – Smash Together
Do What’s Right – Act with honesty and consistency.
If this sounds like your kind of place, we’d love to have you on the team!
ROLE
The CMO leads Smashburger’s marketing to drive brand relevance, traffic, and long-term growth. This is a hands-on, brand-first leader who owns strategy and execution—shaping creative, accelerating performance, and staying close to the guest and the business.
A critical partner to franchisees, this leader ensures marketing is practical, scalable, and drives results at the restaurant level
WHAT YOU’LL OWN
Brand & Growth
- Define and lead brand positioning in the better burger category
- Turn insights into focused, high-impact marketing plans
- Drive menu innovation with culinary partners
- Ensure a consistent, differentiated brand experience across all touchpoints
Marketing Execution
- Lead all marketing: product, digital, local, PR, and promotions
- Own media strategy, investment, and ROI
- Move fast—turning ideas into action with high standards
- Stay close to creative and campaigns to ensure standout execution
- Use data to continuously improve performance
Franchisee Partnership
- Build trust and alignment with franchisees
- Ensure programs are executable, relevant, and drive unit-level results
Leadership
- Build and lead a high-performing marketing team
- Partner cross-functionally to drive business growth
- Set a high bar for accountability, speed, and quality
WHO YOU ARE
- Hands-on brand builder with strong creative instincts
- Operator-minded with deep P&L understanding
- Franchise-savvy and highly collaborative
- Decisive, accountable, and results-driven
- Proven leader of teams, agencies, and media investment
QUALIFICATIONS
- 15+ years in marketing leadership (restaurant, retail, or consumer)
- Track record of building brands and driving growth
- Expertise in media, agencies, and integrated marketing
- Experience in franchise or multi-unit environments
The Company is dedicated to the principles of equal employment opportunity and to providing a professional work environment free from discrimination and harassment. We prohibit unlawful discrimination against applicants, prospective applicants or employees on the basis of any legally recognized basis including but not limited to: race (inclusive of traits associated with race, including but not limited to hair texture and protective hairstyles), sex (including pregnancy, lactation, childbirth or related medical condition), color, religious creed, marital status, national origin or ancestry, age, citizenship status, physical or mental disability, genetic information, sexual orientation, gender, gender identity, gender expression, military or veteran status, status as a victim of crime or abuse, or any other applicable status protected by federal, state, provincial or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.
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Chief Marketing Officer
Full Time
9
Years
Experience
$250000 - $300000 / Year
Skills
Marketing
3900 E Mexico Ave, Suite 1300, Colorado 80210, United States