• Develop and implement a social media strategy for U.S locations that aligns with brand goals and business objectives.
• Manage and grow brand presence across all relevant social media platforms (Instagram, TikTok, Facebook, and emerging platforms.) including daily posts, engagement, and community management.
• Create engaging content, ensuring brand consistency and high-quality visuals.
• Foster community engagement through active social listening, responding to messages, and managing influencer collaborations, brand ambassadors, and partners.
• Attend influencer activations and events as needed to support brand alignment and content capture.
• Monitor social media trends, challenges, and opportunities to maintain relevance and drive engagement.

• Produce compelling content for social and digital platforms, including paid social, influencer partnerships, and brand collaborations (images, videos, stories, etc.).
• Assist with photo and video shoots by developing briefs and collaborating with photographers, videographers, and content creators to deliver high-impact digital campaigns.
• Attend and support brand events, providing strategic guidance on real-time content capture and post-event amplification.
• Ensure all content is on-brand and consistent in style, tone, and messaging across channels.
• Plan and maintain content calendars to ensure timely delivery of campaigns and posts.
• Maintain an organized digital asset library for all U.S. locations.
• Track and analyze digital performance metrics to inform strategy and drive ROI.

• Develop and execute social media campaigns, including brand activations and special events.
• Collaborate with marketing and digital teams to integrate content across paid advertising, email marketing, website, and other channels.
• Support targeted content strategies for paid campaigns and promotional initiatives.

• Track and analyze key metrics for social and digital campaigns, including engagement, reach, impressions, audience growth and ROI.
• Produce monthly reports to assess content and campaign effectiveness and identify opportunities for optimization.
• Use data insights to refine strategy, optimize content mix and cadence, and improve audience targeting.
• Collaborate with digital teams to optimize paid social campaigns.

Qualifications

• 3+ years of professional experience in social media, content creation or digital marketing, preferably within hospitality, lifestyle, food & beverage, or luxury brands.
• Strong understanding of Instagram, TikTok, Facebook, and emerging platforms, including trends, best practices, and analytics, with proven experience creating content that is both strategic and performance driven.
• Excellent photography skills and strong visual storytelling abilities.
• Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, Photoshop, CapCut, or similar.
• Strong copywriting skills, with the ability to craft engaging captions and content across platforms.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Passion for food, hospitality, and LA culture, with an understanding of how to connect with local and global audiences through digital content.
• High-energy, positive, professional and confident communicator with a collaborative, proactive mindset.
• Passion for food, hospitality, and LA culture, with a strong understanding of how to connect with local and global audiences through digital content.
• Flexible availability to support events, including evenings, and weekends as needed.

• Develop and implement a social media strategy for U.S locations that aligns with brand goals and business objectives.
• Manage and grow brand presence across all relevant social media platforms (Instagram, TikTok, Facebook, and emerging platforms.) including daily posts, engagement, and community management.
• Create engaging content, ensuring brand consistency and high-quality visuals.
• Foster community engagement through active social listening, responding to messages, and managing influencer collaborations, brand ambassadors, and partners.
• Attend influencer activations and events as needed to support brand alignment and content capture.
• Monitor social media trends, challenges, and opportunities to maintain relevance and drive engagement.

• Produce compelling content for social and digital platforms, including paid social, influencer partnerships, and brand collaborations (images, videos, stories, etc.).
• Assist with photo and video shoots by developing briefs and collaborating with photographers, videographers, and content creators to deliver high-impact digital campaigns.
• Attend and support brand events, providing strategic guidance on real-time content capture and post-event amplification.
• Ensure all content is on-brand and consistent in style, tone, and messaging across channels.
• Plan and maintain content calendars to ensure timely delivery of campaigns and posts.
• Maintain an organized digital asset library for all U.S. locations.
• Track and analyze digital performance metrics to inform strategy and drive ROI.

• Develop and execute social media campaigns, including brand activations and special events.
• Collaborate with marketing and digital teams to integrate content across paid advertising, email marketing, website, and other channels.
• Support targeted content strategies for paid campaigns and promotional initiatives.

• Track and analyze key metrics for social and digital campaigns, including engagement, reach, impressions, audience growth and ROI.
• Produce monthly reports to assess content and campaign effectiveness and identify opportunities for optimization.
• Use data insights to refine strategy, optimize content mix and cadence, and improve audience targeting.
• Collaborate with digital teams to optimize paid social campaigns.

Qualifications

• 3+ years of professional experience in social media, content creation or digital marketing, preferably within hospitality, lifestyle, food & beverage, or luxury brands.
• Strong understanding of Instagram, TikTok, Facebook, and emerging platforms, including trends, best practices, and analytics, with proven experience creating content that is both strategic and performance driven.
• Excellent photography skills and strong visual storytelling abilities.
• Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, Photoshop, CapCut, or similar.
• Strong copywriting skills, with the ability to craft engaging captions and content across platforms.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Passion for food, hospitality, and LA culture, with an understanding of how to connect with local and global audiences through digital content.
• High-energy, positive, professional and confident communicator with a collaborative, proactive mindset.
• Passion for food, hospitality, and LA culture, with a strong understanding of how to connect with local and global audiences through digital content.
• Flexible availability to support events, including evenings, and weekends as needed.