Are you passionate about data-driven marketing and customer engagement? We’re looking for a CRM & Automation Manager to play a pivotal role in driving our transformation strategy.

As part of the Marketing team, you will own the CRM strategy, ensuring our campaigns are data-driven, personalised, optimised across multiple channels and automated where possible. Working closely with our in-house team and agency partners you will utilise our platforms to develop and execute customer lifecycle programmes that drive engagement, retention, and revenue.

And did you know that Tenpin is more than just Bowling...? We are about all thing’s entertainment!  Arcades, Pool, Cocktails, Pizzas, and Burgers! Oh! and not forgetting our Karaoke and Escape Rooms too. We have something for everyone to enjoy, whatever the occasion.

A career at Tenpin is like no other. Build your future with us. The opportunities are endless, and the benefits are pretty cool too!

The Role

You will develop and enhance our CRM strategy, ensuring every stage of the customer lifecycle is optimised for long-term growth. You’ll monitor key performance metrics, analyse campaign data, and provide insights to improve engagement and conversion rates with a strong focus on driving ROI and revenue. Working with our agency partners, you’ll build CRM workflows within Braze across email, SMS, App Push, and Direct Mail, identifying opportunities for segmentation, personalisation, and automation.

You’ll also collaborate with key stakeholders, including our Biddable Media Lead, Omni-Channel Marketing Manager, and Digital Analytics Manager, to align our CRM efforts with our broader marketing campaigns. Additionally, you’ll manage relationships with our agency partners, ensure we leverage the full capabilities of our platforms, and stay ahead of CRM innovations to enhance our marketing strategy.

Skills You Need

• Minimum 5 years' experience in CRM, Marketing Automation, or Customer Lifecycle Marketing.
• Experience using Braze or similar customer marketing platforms.
• Strong data analysis skills with a focus on improving customer engagement and revenue.
• Experience managing stakeholders, collaborating across teams, and working with agencies.
• A strategic mindset with a passion for optimisation, automation, and data-led insights.
• Strong understanding of segmentation, personalisation, and lifecycle marketing.
• Enthusiastic, self-motivated, and adaptable to a fast-paced environment.

Our Fantastic Benefits

• 33 days holiday (including Bank Holidays)
• Enhanced Maternity, Paternity, Adoption leave 
• Enhanced pension contribution – 5% joint contribution
• Discretionary Bonus Scheme 
• Tenpin Treats – Retailer discounts, Smart Tech and Best Doctors
• Free Bowling 
• Medicash
• Employee Assistance Programme 
• Free counselling
• Life assurance (4x annual salary)
• Birthday off

Career Development

Looking for career development? Tenpin is the place to start. We value great people and offer opportunities for advancement, with many of our managers having started as Team Members.

What Happens Next?

Ready to grow your career with us? Click apply and complete our quick 2-minute application.

Are you passionate about data-driven marketing and customer engagement? We’re looking for a CRM & Automation Manager to play a pivotal role in driving our transformation strategy.

As part of the Marketing team, you will own the CRM strategy, ensuring our campaigns are data-driven, personalised, optimised across multiple channels and automated where possible. Working closely with our in-house team and agency partners you will utilise our platforms to develop and execute customer lifecycle programmes that drive engagement, retention, and revenue.

And did you know that Tenpin is more than just Bowling...? We are about all thing’s entertainment!  Arcades, Pool, Cocktails, Pizzas, and Burgers! Oh! and not forgetting our Karaoke and Escape Rooms too. We have something for everyone to enjoy, whatever the occasion.

A career at Tenpin is like no other. Build your future with us. The opportunities are endless, and the benefits are pretty cool too!

The Role

You will develop and enhance our CRM strategy, ensuring every stage of the customer lifecycle is optimised for long-term growth. You’ll monitor key performance metrics, analyse campaign data, and provide insights to improve engagement and conversion rates with a strong focus on driving ROI and revenue. Working with our agency partners, you’ll build CRM workflows within Braze across email, SMS, App Push, and Direct Mail, identifying opportunities for segmentation, personalisation, and automation.

You’ll also collaborate with key stakeholders, including our Biddable Media Lead, Omni-Channel Marketing Manager, and Digital Analytics Manager, to align our CRM efforts with our broader marketing campaigns. Additionally, you’ll manage relationships with our agency partners, ensure we leverage the full capabilities of our platforms, and stay ahead of CRM innovations to enhance our marketing strategy.

Skills You Need

• Minimum 5 years' experience in CRM, Marketing Automation, or Customer Lifecycle Marketing.
• Experience using Braze or similar customer marketing platforms.
• Strong data analysis skills with a focus on improving customer engagement and revenue.
• Experience managing stakeholders, collaborating across teams, and working with agencies.
• A strategic mindset with a passion for optimisation, automation, and data-led insights.
• Strong understanding of segmentation, personalisation, and lifecycle marketing.
• Enthusiastic, self-motivated, and adaptable to a fast-paced environment.

Our Fantastic Benefits

• 33 days holiday (including Bank Holidays)
• Enhanced Maternity, Paternity, Adoption leave 
• Enhanced pension contribution – 5% joint contribution
• Discretionary Bonus Scheme 
• Tenpin Treats – Retailer discounts, Smart Tech and Best Doctors
• Free Bowling 
• Medicash
• Employee Assistance Programme 
• Free counselling
• Life assurance (4x annual salary)
• Birthday off

Career Development

Looking for career development? Tenpin is the place to start. We value great people and offer opportunities for advancement, with many of our managers having started as Team Members.

What Happens Next?

Ready to grow your career with us? Click apply and complete our quick 2-minute application.