Essential Functions and Responsibilities:

• Social Media Strategy & Management
• Execute a comprehensive social media strategy that aligns with brand goals and business objectives.
• Run organic and paid social media efforts across platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, etc.).
• Strategize and implement initiatives to drive follower growth and enhance audience engagement across all social media platforms.
• Plan and manage content calendars for multiple restaurant concepts.
• Maintain a consistent brand voice and aesthetic across all channels.
• Stay ahead of social media trends, emerging platforms, and industry best practices.
• Support for managing licensee partner accounts
• Manage restaurant listings updates across all digital platforms (Yelp, Google Maps, Google, Apple Maps, and Trip Advisor) via Chatmeter
• Content Creation & Community Engagement
• Lead the creation of visually compelling, high-engagement content, including video, photography, graphics, and copywriting.
• Develop content across owned, earned, and paid social channels, including stories, highlights, tweets, photos, and videos.
• Identify and leverage user-generated content (UGC) to enhance brand authenticity.
• Monitor and engage with the online community, responding to customer inquiries, reviews, and messages in a timely manner.
• Work with team members to create a solid branding message reflected across marketing materials, social media content, and internal communications.
• Campaign Execution & Performance Optimization
• Develop, manage, and optimize social ad campaigns to support sales and brand engagement on platforms such as Instagram, Facebook, TikTok, and X.
• Track and analyze key performance metrics (engagement, follower growth, conversions, etc.).
• Leverage measurement tools to provide progress reports and insights, improving content and campaign effectiveness through testing and new initiatives.
• Implement crisis communication strategies as needed for brand reputation management.
• Collaborations & Influencer Marketing
• Lead the influencer marketing program, managing partnerships and coordinating seamless dine-in visits.
• Collaborate with cross-functional teams to support key initiatives, promotions, and events, including virtual restaurants and off-premises services.
• Budget & Production Oversight
• Develop and oversee the social media budget, allocating resources effectively for boosting posts, running ads, conducting giveaways, and executing internal campaigns.
• Oversee the planning and execution of photo and video shoots to ensure high-quality content aligns with brand standards.
• Stay current with social media trends and tools, including attending networking and educational events, reading blogs, and listening to podcasts.
• Other
• Manage special projects requested by Head of Marketing and Sr. Director of Marketing.

Skills/Knowledge:

• Knowledge of Digital Marketing current best practices.
• Knowledge of social media legal guidelines.
• Strong understanding of user-generated content management, content marketing and reputation management.
• Strong, professional written and verbal communication skills.
• Ability to work independently and in a team environment.
• Exceptional time management skills including the ability to handle multiple ongoing tasks with changing priorities.
• Passion for food, dining, and hospitality.

Education/Experience:

• 3+ years of social media experience or equivalent exposure to a corporate environment and/or corporate account management experience.
• BA or BS with focus on communication: Advertising/Marketing.
• Advanced knowledge of Facebook Business Manager and Power Editor.
• Experience writing, editing and crafting content for the social media platforms, including, but not limited to TikTok, Instagram, Facebook, Pinterest, X and YouTube,
• Proficiency in social media scheduling tools (Sprout Social, Hootsuite, etc.) and design software (Canva, Adobe Suite).
• Experience with leveraging social media management and analytics tools, including, but not limited to Sprinklr, Spredfast, HootSuite, Adobe Creative Cloud, Raven Tools, Google Analytics, Facebook Insights, Visible Technologies, Radian 6 and Crimson Hexagon.
• Working knowledge and real-world experience in planning, managing and executing social media initiatives and programs that span owned, earned and paid.
• Strong leadership, project management, and collaboration skills

The company offers the following Insurance benefits to all Managers (waiting period applies)

• Medical
• Dental
• Vision
• Group Life and Disability
• Group Accident Insurance
• Group Hospital Indemnity Insurance
• Group Critical Illness Insurance
• Employee Assistance Program (EAP)
• Dependent Care Benefit
• Employee Dining Discounts and/or complementary meals onsite
• Traditional and Roth 401K Plan
• Commuter Benefits
• Annual bonus of up to 15% of salary based on the company’s bonus plan.
• Paid sick/personal leave up to 5 days per year
• Paid vacation starting at 2 weeks per year

Essential Functions and Responsibilities:

• Social Media Strategy & Management
• Execute a comprehensive social media strategy that aligns with brand goals and business objectives.
• Run organic and paid social media efforts across platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, etc.).
• Strategize and implement initiatives to drive follower growth and enhance audience engagement across all social media platforms.
• Plan and manage content calendars for multiple restaurant concepts.
• Maintain a consistent brand voice and aesthetic across all channels.
• Stay ahead of social media trends, emerging platforms, and industry best practices.
• Support for managing licensee partner accounts
• Manage restaurant listings updates across all digital platforms (Yelp, Google Maps, Google, Apple Maps, and Trip Advisor) via Chatmeter
• Content Creation & Community Engagement
• Lead the creation of visually compelling, high-engagement content, including video, photography, graphics, and copywriting.
• Develop content across owned, earned, and paid social channels, including stories, highlights, tweets, photos, and videos.
• Identify and leverage user-generated content (UGC) to enhance brand authenticity.
• Monitor and engage with the online community, responding to customer inquiries, reviews, and messages in a timely manner.
• Work with team members to create a solid branding message reflected across marketing materials, social media content, and internal communications.
• Campaign Execution & Performance Optimization
• Develop, manage, and optimize social ad campaigns to support sales and brand engagement on platforms such as Instagram, Facebook, TikTok, and X.
• Track and analyze key performance metrics (engagement, follower growth, conversions, etc.).
• Leverage measurement tools to provide progress reports and insights, improving content and campaign effectiveness through testing and new initiatives.
• Implement crisis communication strategies as needed for brand reputation management.
• Collaborations & Influencer Marketing
• Lead the influencer marketing program, managing partnerships and coordinating seamless dine-in visits.
• Collaborate with cross-functional teams to support key initiatives, promotions, and events, including virtual restaurants and off-premises services.
• Budget & Production Oversight
• Develop and oversee the social media budget, allocating resources effectively for boosting posts, running ads, conducting giveaways, and executing internal campaigns.
• Oversee the planning and execution of photo and video shoots to ensure high-quality content aligns with brand standards.
• Stay current with social media trends and tools, including attending networking and educational events, reading blogs, and listening to podcasts.
• Other
• Manage special projects requested by Head of Marketing and Sr. Director of Marketing.

Skills/Knowledge:

• Knowledge of Digital Marketing current best practices.
• Knowledge of social media legal guidelines.
• Strong understanding of user-generated content management, content marketing and reputation management.
• Strong, professional written and verbal communication skills.
• Ability to work independently and in a team environment.
• Exceptional time management skills including the ability to handle multiple ongoing tasks with changing priorities.
• Passion for food, dining, and hospitality.

Education/Experience:

• 3+ years of social media experience or equivalent exposure to a corporate environment and/or corporate account management experience.
• BA or BS with focus on communication: Advertising/Marketing.
• Advanced knowledge of Facebook Business Manager and Power Editor.
• Experience writing, editing and crafting content for the social media platforms, including, but not limited to TikTok, Instagram, Facebook, Pinterest, X and YouTube,
• Proficiency in social media scheduling tools (Sprout Social, Hootsuite, etc.) and design software (Canva, Adobe Suite).
• Experience with leveraging social media management and analytics tools, including, but not limited to Sprinklr, Spredfast, HootSuite, Adobe Creative Cloud, Raven Tools, Google Analytics, Facebook Insights, Visible Technologies, Radian 6 and Crimson Hexagon.
• Working knowledge and real-world experience in planning, managing and executing social media initiatives and programs that span owned, earned and paid.
• Strong leadership, project management, and collaboration skills

The company offers the following Insurance benefits to all Managers (waiting period applies)

• Medical
• Dental
• Vision
• Group Life and Disability
• Group Accident Insurance
• Group Hospital Indemnity Insurance
• Group Critical Illness Insurance
• Employee Assistance Program (EAP)
• Dependent Care Benefit
• Employee Dining Discounts and/or complementary meals onsite
• Traditional and Roth 401K Plan
• Commuter Benefits
• Annual bonus of up to 15% of salary based on the company’s bonus plan.
• Paid sick/personal leave up to 5 days per year
• Paid vacation starting at 2 weeks per year