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Email Marketing Executive

Summary
Email Marketing Executive
Salary Competitive salary
Schedule Full Time
Location Boldmere House Hams Hall Distribution Park, Faraday Ave, Birmingham B46 1AL, UK

Email Marketing Executive


Description
Email Marketing Executive

The Works is a unique place to… well… work!

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality. 

We are a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you

About the role

We are looking for an Email Marketing Executive join the team to support in executing the overall email marketing strategy. We care about our customers and so will you – working on segmentation/targeting, creative and messaging to ensure our customers receive the best possible experience when shopping at The Works. You will have strong organisational skills and a creative flair which you will use to create, manage and optimise email campaigns. This role reports to the Digital Brand Manager and involves working with a leading ESP (Email Service Provider).




Key responsibilities

  • Work within a team to help execute the overall email marketing strategy for the business including the set-up, scheduling and deployment of broadcast and automated triggered email campaigns.

  • Create, manage and optimise email marketing campaigns and be a key user of our marketing service provider, Ometria.

  • Assist in managing data including segment building, daily reporting and database flows. Be a true advocate for customer data within the team.

  • Be a key stakeholder in the execution of the marketing action plan driving key retention and loyalty objectives.

  • Content planning and scheduling using trading objectives, marketing calendars and cross department priorities.

  • Co-ordinate with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely.

  • Key driver of constant A/B testing in order to drive higher levels of engagement.

  • Work closely with the key stakeholders to create campaigns to increase sales, drive acquisition and increase returning customers.

  • Work closely with Creative teams to brief and influence key template designs.

  • Analyse performance using key KPIs to provide actionable insights and improvements for future development.


Behaviours we are looking for...

  • DRIVING FOR RESULTS – Drive the growth of email as a channel by achieving weekly targets. Use reporting suites to monitor progress and continuously suggest optimisations
  • CREATIVITY – Plan and brief creative, engaging assets to the design time, driving customer acquisition, retention and reactivation.
  • CUSTOMER FOCUS - Making customers and their needs a primary focus of your actions; developing and sustaining customer insight through segmentation strategies.

Knowledge & skills:

  • Highly motivated and driven, with high energy for our products

  • Passionate for Email and Digital Marketing

  • Strong organisational skills in order to co-ordinate scheduling and agile planning methods

  • Able to communicate effectively and work with cross-departmental teams

What we will give to you…!

  • 25% discount off our products in store!
  • 33 days holiday (inclusive of Bank Holidays).
  • Holiday Purchase Scheme to increase your annual leave entitlement.
  • Hybrid working
  • Company pension contribution.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance.
  • Healthcare Cash Plan.
  • Free Car Parking.
  • Charity Giving - Pennies from Heaven and Give as you Earn.

 


Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!

We are the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over  500 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality. You will find our stores in a huge and diverse range of locations; on high streets, in shopping centres, on retail parks, and as concessions (usually in garden centres). We are also one of the few value retailers with a full featured online store that helps our customers to shop how they want, when they want, 7 days a week.

Oh....and we are super proud  to be a Sunday Times 2020 Top 25 “Best Big Companies” to work for. 

It all means that we have built the kind of working environment that is the perfect place for people who love our products to build a career. It is somewhere you can put your proud and passionate, inclusive and accessible, confident and honest, fun and creative, and nimble and driven approach to work.

And if you can roll up your sleeves, get on with any job, and meet any challenge, it’s also somewhere you can thrive.




Email Marketing Executive

The Works is a unique place to… well… work!

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality. 

We are a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you

About the role

We are looking for an Email Marketing Executive join the team to support in executing the overall email marketing strategy. We care about our customers and so will you – working on segmentation/targeting, creative and messaging to ensure our customers receive the best possible experience when shopping at The Works. You will have strong organisational skills and a creative flair which you will use to create, manage and optimise email campaigns. This role reports to the Digital Brand Manager and involves working with a leading ESP (Email Service Provider).




Key responsibilities

  • Work within a team to help execute the overall email marketing strategy for the business including the set-up, scheduling and deployment of broadcast and automated triggered email campaigns.

  • Create, manage and optimise email marketing campaigns and be a key user of our marketing service provider, Ometria.

  • Assist in managing data including segment building, daily reporting and database flows. Be a true advocate for customer data within the team.

  • Be a key stakeholder in the execution of the marketing action plan driving key retention and loyalty objectives.

  • Content planning and scheduling using trading objectives, marketing calendars and cross department priorities.

  • Co-ordinate with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely.

  • Key driver of constant A/B testing in order to drive higher levels of engagement.

  • Work closely with the key stakeholders to create campaigns to increase sales, drive acquisition and increase returning customers.

  • Work closely with Creative teams to brief and influence key template designs.

  • Analyse performance using key KPIs to provide actionable insights and improvements for future development.


Behaviours we are looking for...

  • DRIVING FOR RESULTS – Drive the growth of email as a channel by achieving weekly targets. Use reporting suites to monitor progress and continuously suggest optimisations
  • CREATIVITY – Plan and brief creative, engaging assets to the design time, driving customer acquisition, retention and reactivation.
  • CUSTOMER FOCUS - Making customers and their needs a primary focus of your actions; developing and sustaining customer insight through segmentation strategies.

Knowledge & skills:

  • Highly motivated and driven, with high energy for our products

  • Passionate for Email and Digital Marketing

  • Strong organisational skills in order to co-ordinate scheduling and agile planning methods

  • Able to communicate effectively and work with cross-departmental teams

What we will give to you…!

  • 25% discount off our products in store!
  • 33 days holiday (inclusive of Bank Holidays).
  • Holiday Purchase Scheme to increase your annual leave entitlement.
  • Hybrid working
  • Company pension contribution.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance.
  • Healthcare Cash Plan.
  • Free Car Parking.
  • Charity Giving - Pennies from Heaven and Give as you Earn.

 


Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!

We are the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over  500 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality. You will find our stores in a huge and diverse range of locations; on high streets, in shopping centres, on retail parks, and as concessions (usually in garden centres). We are also one of the few value retailers with a full featured online store that helps our customers to shop how they want, when they want, 7 days a week.

Oh....and we are super proud  to be a Sunday Times 2020 Top 25 “Best Big Companies” to work for. 

It all means that we have built the kind of working environment that is the perfect place for people who love our products to build a career. It is somewhere you can put your proud and passionate, inclusive and accessible, confident and honest, fun and creative, and nimble and driven approach to work.

And if you can roll up your sleeves, get on with any job, and meet any challenge, it’s also somewhere you can thrive.





Details
Salary Competitive salary
Schedule Full Time
Location Boldmere House Hams Hall Distribution Park, Faraday Ave, Birmingham B46 1AL, UK

Skills
Marketing
Google Analytics
Email
By applying you confirm you have these skills.

expired job post

Boldmere House Hams Hall Distribution Park, Faraday Ave, Birmingham B46 1AL, UK