Paid Search & Display Manager

Paid Search and Display Manager

The Works is a unique place to… well… work.

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.

The bit ‘About You’

We’re looking for an experienced Paid Search Manager to join our team and lead our strategy across the Shopping, Search and Display channels. As part of the Digital Marketing team, you will play a crucial role across our biggest acquisition channels, responsible for achieving traffic and revenue targets. You will be comfortable managing campaigns ‘hands on’, leading relationships with key partners and managing and developing a small team.

The bit ‘About the Role’

• Managing campaigns across Shopping, Search and Display to deliver weekly traffic, revenue and efficiency targets
• Reviewing performance daily and suggesting and implementing optimisations to drive performance
• Managing and reporting on investment / return on advertising spend, making daily budget decisions and providing recommendations
• Reviewing the paid media channel mix holistically and providing recommendations for improvements
• Development and delivery of a robust test and learn strategy
• Reporting on campaign effectiveness to senior stakeholders, including competitive landscape, KPIs, and recommendations on opportunities for growth and managing risks
• Building cross-functional campaigns that align with wider business trading plans
• Working closely with the creative team to ensure ads are on-brand, up-to-date and high performing
• Owning and developing relationships with key partners such as Google and Microsoft

Behaviours:

• STRONG COMMUNICATOR / PRESENTER – Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.
• COMMERCIAL MINDSET – Proven ability to meet targets whilst delivering return on investment 
• ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets
• INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies
• DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward

Knowledge, Skills & Experience:

• Subject matter expert with a minimum of 3 years paid search experience with demonstrable experience delivering incremental revenue, profit and ROI from Paid Search
• Up-to-date on the latest features and releases
• Strong understanding of marketing attribution / incrementality testing
• Experience of managing a team
• A background in retail / eCommerce
• Strong understanding of Google Analytics
• IT literate with knowledge and experience of all Microsoft Office especially Excel

What we will give to you…!

• Flexibility in working hours (& a level of home working)
• Company Car / Car Allowance
• 25% discount off our products in store
• 33 days holiday (inclusive of Bank Holidays)
• Holiday Purchase Scheme to increase your annual leave entitlement.
• Company contributory pension contribution.
• Cycle to Work Scheme.
• Employee Assistance Programme.
• Life Assurance.
• Healthcare Cash Plan.
• Free Car Parking.
• Charity Giving - Pennies from Heaven and Give as you Earn.

Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!

Paid Search and Display Manager

The Works is a unique place to… well… work.

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.

The bit ‘About You’

We’re looking for an experienced Paid Search Manager to join our team and lead our strategy across the Shopping, Search and Display channels. As part of the Digital Marketing team, you will play a crucial role across our biggest acquisition channels, responsible for achieving traffic and revenue targets. You will be comfortable managing campaigns ‘hands on’, leading relationships with key partners and managing and developing a small team.

The bit ‘About the Role’

• Managing campaigns across Shopping, Search and Display to deliver weekly traffic, revenue and efficiency targets
• Reviewing performance daily and suggesting and implementing optimisations to drive performance
• Managing and reporting on investment / return on advertising spend, making daily budget decisions and providing recommendations
• Reviewing the paid media channel mix holistically and providing recommendations for improvements
• Development and delivery of a robust test and learn strategy
• Reporting on campaign effectiveness to senior stakeholders, including competitive landscape, KPIs, and recommendations on opportunities for growth and managing risks
• Building cross-functional campaigns that align with wider business trading plans
• Working closely with the creative team to ensure ads are on-brand, up-to-date and high performing
• Owning and developing relationships with key partners such as Google and Microsoft

Behaviours:

• STRONG COMMUNICATOR / PRESENTER – Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.
• COMMERCIAL MINDSET – Proven ability to meet targets whilst delivering return on investment 
• ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets
• INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies
• DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward

Knowledge, Skills & Experience:

• Subject matter expert with a minimum of 3 years paid search experience with demonstrable experience delivering incremental revenue, profit and ROI from Paid Search
• Up-to-date on the latest features and releases
• Strong understanding of marketing attribution / incrementality testing
• Experience of managing a team
• A background in retail / eCommerce
• Strong understanding of Google Analytics
• IT literate with knowledge and experience of all Microsoft Office especially Excel

What we will give to you…!

• Flexibility in working hours (& a level of home working)
• Company Car / Car Allowance
• 25% discount off our products in store
• 33 days holiday (inclusive of Bank Holidays)
• Holiday Purchase Scheme to increase your annual leave entitlement.
• Company contributory pension contribution.
• Cycle to Work Scheme.
• Employee Assistance Programme.
• Life Assurance.
• Healthcare Cash Plan.
• Free Car Parking.
• Charity Giving - Pennies from Heaven and Give as you Earn.

Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!