Interim Head of Performance Marketing

Location
Hybrid: 1-2 days in the office per week

Please note: This is an interim role, for a period of 3 months initially. 

Become an Interim Head of Performance Marketing

As our Head of Performance Marketing, you will play a pivotal role in shaping the future of The Works. You will lead a talented team of Digital Marketing professionals and be responsible for developing and executing our performance marketing strategy. Your efforts will directly contribute to driving sessions, revenue, customer acquisition and retention for The Works.

Our Culture 

The Works is an awesome place to… well, work! Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authentic you. 

Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations! 

Your Mission

• Ownership of the performance marketing strategy to drive sessions, revenue, customer acquisition and retention for The Works.
• Maximise customer retention through a best-in-class CRM program.
• Lead channel forecasting, budget management, and be accountable for channels P&L.
• Manage and support channel leads to drive weekly trade targets and continuous improvements.
• Be responsible for the digital marketing budget, measuring spend and ROI to ensure profitable growth.
• Manage, coach, and develop the Performance Marketing team, as well as third party agencies, ensuring they have a clear understanding of the brand's strategic objectives and priorities and remain motivated and engaged to help the business achieve these.

• Work with individual team members to set clear objectives and help them progress their performance and roles, identifying potential career paths and future role development opportunities.
• Work closely with our Brand Marketing team to ensure best in class digital assets and messaging across all channels that are aligned to our Customer & Trade plan.
• Develop effective planning, QA, execution and reporting of digital media that supports wider Brand / Upper funnel KPIs.
• Support the Loyalty team by bringing to life and reporting on our customer loyalty programme across key customer communication channels including email.
• Work internally and externally to define, evolve, and deliver our incrementality testing roadmap.
• Manage spend allocation for Digital Marketing and Digital Innovation activities, working closely with finance team on forecasting and budgeting processes.
• Identify growth and development opportunities through transparent and actionable business reporting and insights.
• Champion innovation with mobile-first strategy and execution of campaigns. Oversee appropriate cross-departmental coordination and gain support of new Digital initiatives.
  
  

Skills that will set you apart

• Excellent understanding and experience in working in Digital and Social spaces.
• The ability to be proactive in encouraging and championing digital innovation across the business.
  
  

Behaviours that will set you apart

• Passionate - in everything you do - a positive attitude, motivated and enthusiastic
• Team Player - a collaborative team member who enjoys building relationships with people
• Highly organised - you can prioritise tasks and work to deadlines
• Strong communicator – both written and verbal
• Personal effectiveness - great attention to detail and able to work well under pressure and to tight deadlines
• Customer focus - you put the customer at the centre of everything you do
• Problem solving - you proactively identify issues and their causes, with realistic solutions

Our PERKS really are ‘The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!

• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• Holiday –33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days

• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.

• Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!

• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan – To support your everyday healthcare costs.
  
  
• + Loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

We are Crafty | We are Caring | We are Can-do

#LI-Hybrid

Interim Head of Performance Marketing

Location
Hybrid: 1-2 days in the office per week

Please note: This is an interim role, for a period of 3 months initially. 

Become an Interim Head of Performance Marketing

As our Head of Performance Marketing, you will play a pivotal role in shaping the future of The Works. You will lead a talented team of Digital Marketing professionals and be responsible for developing and executing our performance marketing strategy. Your efforts will directly contribute to driving sessions, revenue, customer acquisition and retention for The Works.

Our Culture 

The Works is an awesome place to… well, work! Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authentic you. 

Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations! 

Your Mission

• Ownership of the performance marketing strategy to drive sessions, revenue, customer acquisition and retention for The Works.
• Maximise customer retention through a best-in-class CRM program.
• Lead channel forecasting, budget management, and be accountable for channels P&L.
• Manage and support channel leads to drive weekly trade targets and continuous improvements.
• Be responsible for the digital marketing budget, measuring spend and ROI to ensure profitable growth.
• Manage, coach, and develop the Performance Marketing team, as well as third party agencies, ensuring they have a clear understanding of the brand's strategic objectives and priorities and remain motivated and engaged to help the business achieve these.

• Work with individual team members to set clear objectives and help them progress their performance and roles, identifying potential career paths and future role development opportunities.
• Work closely with our Brand Marketing team to ensure best in class digital assets and messaging across all channels that are aligned to our Customer & Trade plan.
• Develop effective planning, QA, execution and reporting of digital media that supports wider Brand / Upper funnel KPIs.
• Support the Loyalty team by bringing to life and reporting on our customer loyalty programme across key customer communication channels including email.
• Work internally and externally to define, evolve, and deliver our incrementality testing roadmap.
• Manage spend allocation for Digital Marketing and Digital Innovation activities, working closely with finance team on forecasting and budgeting processes.
• Identify growth and development opportunities through transparent and actionable business reporting and insights.
• Champion innovation with mobile-first strategy and execution of campaigns. Oversee appropriate cross-departmental coordination and gain support of new Digital initiatives.
  
  

Skills that will set you apart

• Excellent understanding and experience in working in Digital and Social spaces.
• The ability to be proactive in encouraging and championing digital innovation across the business.
  
  

Behaviours that will set you apart

• Passionate - in everything you do - a positive attitude, motivated and enthusiastic
• Team Player - a collaborative team member who enjoys building relationships with people
• Highly organised - you can prioritise tasks and work to deadlines
• Strong communicator – both written and verbal
• Personal effectiveness - great attention to detail and able to work well under pressure and to tight deadlines
• Customer focus - you put the customer at the centre of everything you do
• Problem solving - you proactively identify issues and their causes, with realistic solutions

Our PERKS really are ‘The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!

• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• Holiday –33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days

• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.

• Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!

• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan – To support your everyday healthcare costs.
  
  
• + Loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

We are Crafty | We are Caring | We are Can-do

#LI-Hybrid