CRM Manager

Third Space hosts six of London’s luxury health clubs across inspiring Central London locations. All clubs are individual in style and bound by a common philosophy; to provide outstanding fitness spaces that our members feel are their own. We are committed to ensuring outstanding quality and excellence in every area of our offering and making continuous improvements to our member experience; this is where we need you, a passionate, dedicated and professional individual with an interest in health and fitness with your own flair of originality.

As we expand, we are looking for an innovative, driven and entrepreneurial CRM Executive to help us bring our digital ambitions to life.

About the role:

Reporting into the Digital marketing Manager, the successful candidate will take up the CRM Executive position, owning all direct to member communications and campaigns (eCRM, app push messages, text campaigns). The successful candidate will be critical in the business’ growth strategy.

Responsibilities will include but are not limited to:

- Own the member journey end-to-end from a communications strategy and execution point of view:
- Looking at automated and tactical messaging throughout the prospect and member lifecycle showcasing key benefits and club features to ensure they get the most from their membership.
- Identify and create member segments (eg. new joiner, high risk, engaged, un-engaged etc)
- Map current user journey and build clear communication plans for identified segments to support business objectives (acquisition, retention and secondary revenue)
- Along with data analyst, own segmentation and personalisation, proposing segments utilising member data to deliver more relevant campaigns
- Own reporting on the success of these campaigns/strategies
- Work closely with brand, digital, events, business and sales teams to ensure a cohesive marketing communication plan
- Work with design agency and Assistant Brand Manager to create impactful marketing communications that you are proud of
- Along with the Digital Marketing Manager, lead the review and procurement of necessary tools to enhance Third Space CRM capability (CRM tools, analytics tools)
- Work with Data & Insights Analyst to deliver valuable insight, understanding how our members engage with our marketing activity and in turn our services. Use this data to constantly review and improve campaign performance and build CRM plans and strategies

Your personality and the ‘how’ you work is as important to us at Third Space as your skills.

The successful candidate will be:

- Entrepreneurial in their approach, with a track record of identifying, proposing and delivering new marketing initiatives
- Self-motivating, once given direction and an objective works decisively, using their initiative to deliver fantastic work
- Analytical mind and strategic and creative thinker
- Has a desire to learn new skills, independently and with support from the business. An ‘expert in training’ with desire to be the best in their field
- Supportive of other team members providing ideas and direction to other team members when required
- Comfortable working outside of their remit to support the business when needed (eg events)
- Thrives working in a small dynamic team, taking part in team activities and contributing positively to team dynamic

Skills and Experience:

- Marketing professional with 3-5 Years CRM experience working within an established brand or agency
- Ideal candidate will have experience working in the travel, retail or health and fitness sectors
- Experience of working with data in a CRM environment (e.g. working with customer data, personalisation and complex databases) to deliver measurable business impact.
- Experience working with CRM tools (no specific tool preferred), building rules based campaigns and automated journeys
- Analytically competent with experience in statistics and analysis
- Confident copywriter with excellent written English
- Basic HTML experience preferred
- Basic SQL experience preferred
- Strong understanding of data privacy and GD

If you are successful, you’ll be joining an outstanding team of commercially astute, entrepreneurial individuals, who are passionate about building a world-class health & fitness brand; one where we genuinely put our members experience at the heart of everything we do. You’ll be a key part of our growth journey as we build and open brand new, state of the art clubs, launch new products and offerings to our members and stay well ahead of the latest health and fitness trends. We’ll pay you a generous salary and offer a discretionary annual bonus (subject to business performance). You'll also be entitled to huge discounts on our medical, Natural Fitness Food, Personal Training, Spa and Retail products and you’ll be given a complimentary group membership plus an additional group membership for somebody of your choice. In addition, we also have a wide range of benefits geared around enabling you to get more out of your life away from work, as well as pensions, cycle to work schemes and the other usual suspects.

Third Space hosts six of London’s luxury health clubs across inspiring Central London locations. All clubs are individual in style and bound by a common philosophy; to provide outstanding fitness spaces that our members feel are their own. We are committed to ensuring outstanding quality and excellence in every area of our offering and making continuous improvements to our member experience; this is where we need you, a passionate, dedicated and professional individual with an interest in health and fitness with your own flair of originality.

As we expand, we are looking for an innovative, driven and entrepreneurial CRM Executive to help us bring our digital ambitions to life.

About the role:

Reporting into the Digital marketing Manager, the successful candidate will take up the CRM Executive position, owning all direct to member communications and campaigns (eCRM, app push messages, text campaigns). The successful candidate will be critical in the business’ growth strategy.

Responsibilities will include but are not limited to:

- Own the member journey end-to-end from a communications strategy and execution point of view:
- Looking at automated and tactical messaging throughout the prospect and member lifecycle showcasing key benefits and club features to ensure they get the most from their membership.
- Identify and create member segments (eg. new joiner, high risk, engaged, un-engaged etc)
- Map current user journey and build clear communication plans for identified segments to support business objectives (acquisition, retention and secondary revenue)
- Along with data analyst, own segmentation and personalisation, proposing segments utilising member data to deliver more relevant campaigns
- Own reporting on the success of these campaigns/strategies
- Work closely with brand, digital, events, business and sales teams to ensure a cohesive marketing communication plan
- Work with design agency and Assistant Brand Manager to create impactful marketing communications that you are proud of
- Along with the Digital Marketing Manager, lead the review and procurement of necessary tools to enhance Third Space CRM capability (CRM tools, analytics tools)
- Work with Data & Insights Analyst to deliver valuable insight, understanding how our members engage with our marketing activity and in turn our services. Use this data to constantly review and improve campaign performance and build CRM plans and strategies

Your personality and the ‘how’ you work is as important to us at Third Space as your skills.

The successful candidate will be:

- Entrepreneurial in their approach, with a track record of identifying, proposing and delivering new marketing initiatives
- Self-motivating, once given direction and an objective works decisively, using their initiative to deliver fantastic work
- Analytical mind and strategic and creative thinker
- Has a desire to learn new skills, independently and with support from the business. An ‘expert in training’ with desire to be the best in their field
- Supportive of other team members providing ideas and direction to other team members when required
- Comfortable working outside of their remit to support the business when needed (eg events)
- Thrives working in a small dynamic team, taking part in team activities and contributing positively to team dynamic

Skills and Experience:

- Marketing professional with 3-5 Years CRM experience working within an established brand or agency
- Ideal candidate will have experience working in the travel, retail or health and fitness sectors
- Experience of working with data in a CRM environment (e.g. working with customer data, personalisation and complex databases) to deliver measurable business impact.
- Experience working with CRM tools (no specific tool preferred), building rules based campaigns and automated journeys
- Analytically competent with experience in statistics and analysis
- Confident copywriter with excellent written English
- Basic HTML experience preferred
- Basic SQL experience preferred
- Strong understanding of data privacy and GD

If you are successful, you’ll be joining an outstanding team of commercially astute, entrepreneurial individuals, who are passionate about building a world-class health & fitness brand; one where we genuinely put our members experience at the heart of everything we do. You’ll be a key part of our growth journey as we build and open brand new, state of the art clubs, launch new products and offerings to our members and stay well ahead of the latest health and fitness trends. We’ll pay you a generous salary and offer a discretionary annual bonus (subject to business performance). You'll also be entitled to huge discounts on our medical, Natural Fitness Food, Personal Training, Spa and Retail products and you’ll be given a complimentary group membership plus an additional group membership for somebody of your choice. In addition, we also have a wide range of benefits geared around enabling you to get more out of your life away from work, as well as pensions, cycle to work schemes and the other usual suspects.