The ABM of Digital Engagement Strategy is primarily responsible for increasing digital sales and executing the digital marketing plan through the creation and execution of Wendy’s content and messaging across digital channels, with a particular focus on Delivery. This role supports the development of strategic initiatives and helps coordinate with internal teams and external partners to ensure effective execution of plans as directed.

Specific areas of focus include but are not limited to: execute our marketing strategy, negotiations and execution across third-party aggregator (DSP) platforms, including Uber Eats, DoorDash/Deliveroo, and  JustEats. Identify and create connections across digital channels (such as wendys.com, kiosk, app) to drive Wendy’s holistic campaign approach. This individual will play a key role in driving customer acquisition, optimizing promotional performance, enhancing brand presence on aggregator platforms, and working cross-functionally with internal stakeholders and external partners to grow sales through the delivery channel profitably.

Contribute to the development and execution of the digital product strategy and roadmap across key customer-facing channels, including App, Web, Kiosk, Delivery Integration, Loyalty, Offers Management, CRM, and Analytics

Support the development of strong working relationships with Delivery Providers (DSPs) by coordinating regular check-ins, tracking promotional opportunities, and gathering insights on platform trends and competitor activity. Use these learnings to inform campaign planning and optimize digital engagement strategies

Manage digital operating costs, Digital SOWs and cultivate strong vendor relationships through collaboration with Finance and Marketing teams.

Partner with various teams including US and Canada team on executions/learning/reporting and dashboard, collaborate on campaign reporting and analysis to influence future strategy

Agency & DSP relationship and assignments

Digital Engagement content across DSP’s, email, app, .com

Digital and Media partnership strategy

Budget allocation and spending 

SEO/SEM Strategy

Education: Bachelors Degree

Preferred major: Digital, Marketing

5+ years delivery marketing experience

Experience working at or with a large consumer-facing brand

Experience working inside a creative agency, or experience managing creative agency resources

Experience managing projects or campaigns

Experience with building and executing digital testing initiatives

The ABM of Digital Engagement Strategy is primarily responsible for increasing digital sales and executing the digital marketing plan through the creation and execution of Wendy’s content and messaging across digital channels, with a particular focus on Delivery. This role supports the development of strategic initiatives and helps coordinate with internal teams and external partners to ensure effective execution of plans as directed.

Specific areas of focus include but are not limited to: execute our marketing strategy, negotiations and execution across third-party aggregator (DSP) platforms, including Uber Eats, DoorDash/Deliveroo, and  JustEats. Identify and create connections across digital channels (such as wendys.com, kiosk, app) to drive Wendy’s holistic campaign approach. This individual will play a key role in driving customer acquisition, optimizing promotional performance, enhancing brand presence on aggregator platforms, and working cross-functionally with internal stakeholders and external partners to grow sales through the delivery channel profitably.

Contribute to the development and execution of the digital product strategy and roadmap across key customer-facing channels, including App, Web, Kiosk, Delivery Integration, Loyalty, Offers Management, CRM, and Analytics

Support the development of strong working relationships with Delivery Providers (DSPs) by coordinating regular check-ins, tracking promotional opportunities, and gathering insights on platform trends and competitor activity. Use these learnings to inform campaign planning and optimize digital engagement strategies

Manage digital operating costs, Digital SOWs and cultivate strong vendor relationships through collaboration with Finance and Marketing teams.

Partner with various teams including US and Canada team on executions/learning/reporting and dashboard, collaborate on campaign reporting and analysis to influence future strategy

Agency & DSP relationship and assignments

Digital Engagement content across DSP’s, email, app, .com

Digital and Media partnership strategy

Budget allocation and spending 

SEO/SEM Strategy

Education: Bachelors Degree

Preferred major: Digital, Marketing

5+ years delivery marketing experience

Experience working at or with a large consumer-facing brand

Experience working inside a creative agency, or experience managing creative agency resources

Experience managing projects or campaigns

Experience with building and executing digital testing initiatives