At Wingstop, we’re not just in the chicken business—we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the accolades to prove it (Sunday Times Best Places to Work 2024 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.

We are looking for a Brand Partnerships Manager to take Wingstop UK’s collaborations to the next level. This role is about connecting the dots—sourcing and managing partnerships that are authentic, culturally relevant, and community-first. You will handle inbound opportunities, scout new collaborations, and execute partnerships that make an impact.

This isn’t about chasing sponsorship money—it’s about crafting the right relationships, ensuring every collaboration adds value, is on-brand, and speaks to our audience. You’ll need to be a natural relationship builder, a creative thinker, and a strategic executor who knows how to make things happen.

If you’re deeply connected to music, culture, entertainment, and brand marketing, have a strong Whatsapp of industry contacts, and know how to hustle in this space—this role is for you.

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

• Exclusive Discounts: Enjoy 20-50% off when dining with friends and family.
• Welcome Pack: Start your journey with us with a Wingstop welcome pack.
• Paid Birthday Leave: Celebrate your birthday with an extra day off, on us.
• Employee Referral Programme: Bring talent to the team and earn rewards.
• Discount Platforms: Access a wide range of retail, dining, and wellness deals.
• Flexible Pay Options: Use Wagestream for on-demand access to earned wages.
• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role.
• Career Development: Unlock training and growth opportunities to advance your career.
• Professional Uniforms: Look the part with our branded attire.
• Generous Leave: Enjoy 25 days of annual leave plus bank holidays.
• Private Healthcare: Benefit from private health insurance, including Vitality at Work perks.
• Family Support: Enhanced maternity and paternity leave for growing families.

What You’ll Do:

• Sourcing & Securing Partnerships – Identify and pursue collaborations that align with Wingstop UK’s brand values and audience interests.
• Relationship Building – Develop and maintain strong relationships with brands, agencies, artists, managers, creators, and industry partners.
• Inbound & Outbound Opportunities – Manage inbound partnership requests while proactively seeking and pitching strategic opportunities.
• Experiential & Event Collaborations – Lead the planning and execution of brand activations, events, and experiential marketing initiatives.
• Creative & Strategic Execution – Ensure every partnership is strategically sound, creatively strong, and culturally relevant.
• Contracting & Negotiation – Draft, negotiate, and manage agreements to ensure fair and clear deliverables.
• Cross-Functional Work – Collaborate with internal teams (marketing, creative, operations) to seamlessly execute partnership initiatives.
• Trends & Market Insights – Stay ahead of emerging trends in brand partnerships, experiential marketing, and cultural movements.
• Results & Reporting – Measure the success of partnerships and provide insights to optimise future collaborations.

• Observing & Pitching – Proactively scouting and pitching new opportunities that fit our brand.
• Networking & Relationship Management – Meeting with potential partners, attending events, and maintaining a strong industry presence.
• Managing Partnerships – Handling existing collaborations, ensuring smooth execution, and maximising their impact.
• Creative Brainstorming – Developing innovative ideas for partnerships, activations, and co-branded experiences.
• Project Management – Overseeing the execution of partnerships, from initial discussions to final delivery.
• Reporting & Analysis – Tracking partnership success, gathering insights, and refining the approach.

What We’re Looking For:

• 3-5 years’ experience in brand partnerships, marketing, or business development, ideally within hospitality, entertainment, or music.
• Strong industry connections – A proven network within music, culture, media, and entertainment that you can leverage.
• Creative & strategic mindset – The ability to identify, pitch, and execute partnerships that align with brand goals.
• Experiential & event expertise – Knowledge of event production, activations, and experiential marketing.
• Commercial acumen – Ability to negotiate contracts and structure win-win partnerships.
• Relationship-driven – Strong interpersonal skills and the ability to build genuine, long-term partnerships.
• Knowledge of the UK cultural landscape – Deep understanding of youth culture, music, food, and lifestyle trends.
• Strong organisation & execution – Ability to juggle multiple projects, stay organised, and get things done.
• A passion for Wingstop – Understanding our brand, audience, and what makes us stand out.

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know—we’re here to assist you.

Ready to Add the Flavour?

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!

At Wingstop, we’re not just in the chicken business—we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the accolades to prove it (Sunday Times Best Places to Work 2024 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.

We are looking for a Brand Partnerships Manager to take Wingstop UK’s collaborations to the next level. This role is about connecting the dots—sourcing and managing partnerships that are authentic, culturally relevant, and community-first. You will handle inbound opportunities, scout new collaborations, and execute partnerships that make an impact.

This isn’t about chasing sponsorship money—it’s about crafting the right relationships, ensuring every collaboration adds value, is on-brand, and speaks to our audience. You’ll need to be a natural relationship builder, a creative thinker, and a strategic executor who knows how to make things happen.

If you’re deeply connected to music, culture, entertainment, and brand marketing, have a strong Whatsapp of industry contacts, and know how to hustle in this space—this role is for you.

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

• Exclusive Discounts: Enjoy 20-50% off when dining with friends and family.
• Welcome Pack: Start your journey with us with a Wingstop welcome pack.
• Paid Birthday Leave: Celebrate your birthday with an extra day off, on us.
• Employee Referral Programme: Bring talent to the team and earn rewards.
• Discount Platforms: Access a wide range of retail, dining, and wellness deals.
• Flexible Pay Options: Use Wagestream for on-demand access to earned wages.
• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role.
• Career Development: Unlock training and growth opportunities to advance your career.
• Professional Uniforms: Look the part with our branded attire.
• Generous Leave: Enjoy 25 days of annual leave plus bank holidays.
• Private Healthcare: Benefit from private health insurance, including Vitality at Work perks.
• Family Support: Enhanced maternity and paternity leave for growing families.

What You’ll Do:

• Sourcing & Securing Partnerships – Identify and pursue collaborations that align with Wingstop UK’s brand values and audience interests.
• Relationship Building – Develop and maintain strong relationships with brands, agencies, artists, managers, creators, and industry partners.
• Inbound & Outbound Opportunities – Manage inbound partnership requests while proactively seeking and pitching strategic opportunities.
• Experiential & Event Collaborations – Lead the planning and execution of brand activations, events, and experiential marketing initiatives.
• Creative & Strategic Execution – Ensure every partnership is strategically sound, creatively strong, and culturally relevant.
• Contracting & Negotiation – Draft, negotiate, and manage agreements to ensure fair and clear deliverables.
• Cross-Functional Work – Collaborate with internal teams (marketing, creative, operations) to seamlessly execute partnership initiatives.
• Trends & Market Insights – Stay ahead of emerging trends in brand partnerships, experiential marketing, and cultural movements.
• Results & Reporting – Measure the success of partnerships and provide insights to optimise future collaborations.

• Observing & Pitching – Proactively scouting and pitching new opportunities that fit our brand.
• Networking & Relationship Management – Meeting with potential partners, attending events, and maintaining a strong industry presence.
• Managing Partnerships – Handling existing collaborations, ensuring smooth execution, and maximising their impact.
• Creative Brainstorming – Developing innovative ideas for partnerships, activations, and co-branded experiences.
• Project Management – Overseeing the execution of partnerships, from initial discussions to final delivery.
• Reporting & Analysis – Tracking partnership success, gathering insights, and refining the approach.

What We’re Looking For:

• 3-5 years’ experience in brand partnerships, marketing, or business development, ideally within hospitality, entertainment, or music.
• Strong industry connections – A proven network within music, culture, media, and entertainment that you can leverage.
• Creative & strategic mindset – The ability to identify, pitch, and execute partnerships that align with brand goals.
• Experiential & event expertise – Knowledge of event production, activations, and experiential marketing.
• Commercial acumen – Ability to negotiate contracts and structure win-win partnerships.
• Relationship-driven – Strong interpersonal skills and the ability to build genuine, long-term partnerships.
• Knowledge of the UK cultural landscape – Deep understanding of youth culture, music, food, and lifestyle trends.
• Strong organisation & execution – Ability to juggle multiple projects, stay organised, and get things done.
• A passion for Wingstop – Understanding our brand, audience, and what makes us stand out.

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know—we’re here to assist you.

Ready to Add the Flavour?

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!