Local Store Marketing (LSM) Executive – UK & Ireland

Salary: £40,000 - £45,000 Per Annum

This role will require regular travel across the UK and Ireland

About Us

At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the accolades to prove it (Sunday Times Best Places to Work 2024 & 2025 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.

Here at Wingstop, it’s all about the people, the passion, and the energy. We’re more than just wings, we’re a fast-moving, fun, and inclusive team where everyone’s voice is heard, growth is encouraged, and effort is recognised. From day one, you’ll be part of a culture that celebrates teamwork, rewards ambition and thrives on bringing energy to every shift.

We are seeking a dynamic, hands-on Local Store Marketing (LSM) Executive to bring the Wingstop brand to life at a local level across the UK & Ireland, driving footfall, building local buzz, and ensuring every restaurant is connected to its community through impactful marketing activity.

Role Overview

The Local Store Marketing Executive is responsible for delivering high-impact, community focused marketing initiatives that drive traffic and brand awareness at a local level.

Working closely with restaurant teams and the wider marketing function, you will plan and execute local activations, partnerships and events that help bring the Wingstop brand to life in key markets. From supporting new restaurant openings to delivering grassroots campaigns and community collaborations, this role ensures Wingstop shows up in the right places and connects with the right audiences.

This is a fast-paced, hands-on role suited to someone who enjoys being out in the market, building relationships locally, and seeing the direct impact of their work on restaurant performance.

Key Responsibilities

• Plan and deliver local store marketing activity to drive footfall and sales across restaurants
• Execute tactical campaigns including store openings, events, partnerships and student activations
• Support national marketing campaigns with strong local execution
• Build relationships with local businesses, universities, gyms and community groups
• Identify and develop partnerships that drive brand awareness and customer trial
• Support new restaurant openings by creating hype, queues and strong local buzz
• Deliver on-the-ground activations that reflect the Wingstop brand and culture
• Track and report on the performance of local marketing activity
• Use insight and feedback to improve local marketing plans
• Work closely with restaurant teams to ensure marketing activity is executed smoothly
• Manage local marketing budgets and ensure activity is commercially effective

Skills and Experience Required

• 2+ years experience in local marketing, events, or grassroots brand activation
• High energy, hands-on approach with the ability to deliver activity quickly and effectively
• Strong organisational skills and attention to detail
• Ability to build relationships quickly and confidently with a range of partners and stakeholders
• Commercial mindset with a focus on driving measurable results
• Strong communication skills and ability to work cross functionally with marketing and operations teams

Desirable Skills & Experience

• Experience working within hospitality, QSR, retail or multi-site consumer brands
• Experience supporting new restaurant openings or launch campaigns
• Experience building local partnerships and community relationships
• Experience analysing campaign performance and using insights to improve marketing activity

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

• Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays & birthday! (34 total)
• Family Support: Enhanced maternity and paternity leave for growing families
• Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
• EV Salary Sacrifice Scheme: available after 3 months of service
• Mileage: £0.45p unlimited!
• Welcome Pack: Start your journey with us with a Wingstop welcome pack
• Discount Platforms: Access a wide range of retail, dining, and wellness deals
• Flexible Pay Options: Use Wagestream for on-demand access to earned wages
• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
• Career Development: Unlock training and growth opportunities to advance your career
• Professional Uniforms: Look the part with our branded attire
• Benefits Platform: Access e-learning, lifestyle savings, and well-being resources
• Exclusive Discounts: Enjoy 20-50% off when dining with friends and family

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know - we’re here to assist you.

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour!

AI Disclaimer

AI can be a useful tool - and we understand many candidates use it for support. That said, we’re really interested in you, not an AI-generated version of you.

We want to hear your voice and understand your real experience. Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that’s who we’re excited to meet.

Local Store Marketing (LSM) Executive – UK & Ireland

Salary: £40,000 - £45,000 Per Annum

This role will require regular travel across the UK and Ireland

About Us

At Wingstop, we’re not just in the chicken business, we’re in the flavour business. Creating memorable experiences for our customers and team is what we do best, and we’ve got the accolades to prove it (Sunday Times Best Places to Work 2024 & 2025 and Deliveroo’s Restaurant of the Year). But our mission remains simple: BRING THE FLAVOUR.

Here at Wingstop, it’s all about the people, the passion, and the energy. We’re more than just wings, we’re a fast-moving, fun, and inclusive team where everyone’s voice is heard, growth is encouraged, and effort is recognised. From day one, you’ll be part of a culture that celebrates teamwork, rewards ambition and thrives on bringing energy to every shift.

We are seeking a dynamic, hands-on Local Store Marketing (LSM) Executive to bring the Wingstop brand to life at a local level across the UK & Ireland, driving footfall, building local buzz, and ensuring every restaurant is connected to its community through impactful marketing activity.

Role Overview

The Local Store Marketing Executive is responsible for delivering high-impact, community focused marketing initiatives that drive traffic and brand awareness at a local level.

Working closely with restaurant teams and the wider marketing function, you will plan and execute local activations, partnerships and events that help bring the Wingstop brand to life in key markets. From supporting new restaurant openings to delivering grassroots campaigns and community collaborations, this role ensures Wingstop shows up in the right places and connects with the right audiences.

This is a fast-paced, hands-on role suited to someone who enjoys being out in the market, building relationships locally, and seeing the direct impact of their work on restaurant performance.

Key Responsibilities

• Plan and deliver local store marketing activity to drive footfall and sales across restaurants
• Execute tactical campaigns including store openings, events, partnerships and student activations
• Support national marketing campaigns with strong local execution
• Build relationships with local businesses, universities, gyms and community groups
• Identify and develop partnerships that drive brand awareness and customer trial
• Support new restaurant openings by creating hype, queues and strong local buzz
• Deliver on-the-ground activations that reflect the Wingstop brand and culture
• Track and report on the performance of local marketing activity
• Use insight and feedback to improve local marketing plans
• Work closely with restaurant teams to ensure marketing activity is executed smoothly
• Manage local marketing budgets and ensure activity is commercially effective

Skills and Experience Required

• 2+ years experience in local marketing, events, or grassroots brand activation
• High energy, hands-on approach with the ability to deliver activity quickly and effectively
• Strong organisational skills and attention to detail
• Ability to build relationships quickly and confidently with a range of partners and stakeholders
• Commercial mindset with a focus on driving measurable results
• Strong communication skills and ability to work cross functionally with marketing and operations teams

Desirable Skills & Experience

• Experience working within hospitality, QSR, retail or multi-site consumer brands
• Experience supporting new restaurant openings or launch campaigns
• Experience building local partnerships and community relationships
• Experience analysing campaign performance and using insights to improve marketing activity

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

• Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays & birthday! (34 total)
• Family Support: Enhanced maternity and paternity leave for growing families
• Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
• EV Salary Sacrifice Scheme: available after 3 months of service
• Mileage: £0.45p unlimited!
• Welcome Pack: Start your journey with us with a Wingstop welcome pack
• Discount Platforms: Access a wide range of retail, dining, and wellness deals
• Flexible Pay Options: Use Wagestream for on-demand access to earned wages
• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
• Career Development: Unlock training and growth opportunities to advance your career
• Professional Uniforms: Look the part with our branded attire
• Benefits Platform: Access e-learning, lifestyle savings, and well-being resources
• Exclusive Discounts: Enjoy 20-50% off when dining with friends and family

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know - we’re here to assist you.

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour!

AI Disclaimer

AI can be a useful tool - and we understand many candidates use it for support. That said, we’re really interested in you, not an AI-generated version of you.

We want to hear your voice and understand your real experience. Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that’s who we’re excited to meet.