The Event Sales Manager
is responsible for planning and executing all private dining and large party
events from start to finish. They are responsible for building business for the
restaurant through direct and indirect sales techniques, including promotion
and marketing at the restaurant level. This role will be required to develop
and maintain business relationships inside and outside of the restaurant. The
position also requires partnering with the General Manager and Executive Chef
to ensure each event is executed within our brand culture and to the guests'
expectations.
Must Haves:
- Motivated
self-starter
- Demonstrate
leadership that is modeled after our brand culture
- Team player
with a guest-centric attitude
- Act as the
face of the brand; Represent the restaurant at all offsite network and catering
events
- Passion for
hospitality and people
- Confidence
in selling techniques
- Strong
interpersonal, verbal and written communication skills
- Time
management and organizational skills
- Strong
attention to detail and ability to multitask
Role &
Responsiblities
- Solicit,
negotiate, and secure new business to meet or exceed sales goals
- Field
incoming phone, web, and E-Mail inquiries within a 48-hour window
- Send proposals,
contracts, facilitate billing and food and beverage arrangements
- Responsible
for nurturing existing contacts and relationships to maximize revenue while
also taking a proactive approach to finding new business
- Ability to
communicate effectively within all levels of the restaurant
- Excellent
time management skills and ability to handle multiple events at one time
- Exceptional
people skills, must be able to interact with a diverse array of clients and
guests
- Ability to
build a steady client base and interact with the community to facility bookings,
and be able to prospect accordingly
- Ability to
work independently as well as in team settings
- Have an
understanding of P&Ls and other restaurant financials
- Must be
available to work weekdays, weekends, holidays, and up to 12 hour work days
- Possession
of food certifications as required by local, state, and federal law
- Responsible
for all on and off-site catered functions from organization to execution,
including delegation and responsibilities
- Manage
private dining events and ensure excellence in guest satisfaction through
effective training and supervision of team members assigned to the event
- Handle
contracts, negotiations, deposits and final payment of events including account
reconciliations as needed
- Manage
business on the books successfully and work pipeline of inquiries, prospects,
tentative, and definite bookings
- Create
floorplans, custom menus, and general event outlines to present to clients
- Coordinate
and complete Banquet Event Orders (BEOs) and update BEOs as needed
- Communicate
BEOs on a regular basis with FOH and HOH management teams
- Work with
management team to ensure proper scheduling of team members for events
- Review menu
and wine/beverage selections with GM, Executive Chef, and Wine Sommelier/Bar
Manager to ensure food and beverage are orders
- Follow up
with client during and after events including delivery of thank you notes as
well as prompt follow up of negative client feedback
-
Review
Event Sales Budget with Director, along with monthly sales objectives to
achieve sales goals
- Act as a liaison between
the store management team & corporate marketing team, and relay all
promotions/holidays/specials to book of contacts (concierge, event planners,
etc)
- Assist with menu
changes/printing when needed
Education/Experience
- Bachelor's
Degree in Hospitality Management or related field preferred
- 1+ years of
restaurant sales experience or similar position in this market required
- Proficiency
with Microsoft Outlook and Microsoft Office Suite
- Experience
negotiating pricing within booking guidelines
- Restaurant/catering
knowledge is a plus
- Advanced knowledge of
Microsoft products, Open Table software and company identified software
including sales programs (i.e Tripleseat) a plus