Vice President of Marketing

The Vice President of Marketing will oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and leading marketing and digital strategy in a dynamic environment. In this role, the Vice President of Marketing will be responsible for shaping the company's go-to-market strategy for key customer segments & products, build messaging & programs that generate demand, and accelerate revenue.

Responsibilities:

• Create and execute go-to-market plans to launch new and existing products and achieve business goals
• Gather, analyze and share competitive and trend analysis to inform product and marketing roadmaps
• Track KPIs on a regular basis and present reports
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyze company's marketing strategy and suggest improvements
• Design, plan and execute effective marketing campaigns
• Grow the 50 Eggs Hospitality customer base and network
• Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
• Fully understand and support the individuality of the restaurants, their brands, and their teams, and identifying synergies and avenues to take advantage of our overall company scale and resources.
• Budget management
• Stay up to date with the latest technology
• Stay up to date with the latest best practices

Requirements:

• 10+ years experience in marketing
• Significant knowledge of marketing and sales technologies including marketing automation tools, digital strategies, social listening, content calendars, and funnel management
• Experience developing high-level marketing and sales strategies—in line with the strategic vision of the organization—keeping the independent brands in the forefront
• Deep understanding of traditional and innovative marketing and sales strategies and a proven track record of creating initiatives that drive and increase revenue in sustainable ways
• Understanding—at the executive level—of the importance of mentoring and developing collaborative teams across a geographically dispersed environment
• Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments
• Strong data analysis skills, comfortable analyzing campaign results, and working in financial models
• MA in Marketing, Management, or similar relevant field
• Addition marketing certifications are a plus.

The Vice President of Marketing will oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and leading marketing and digital strategy in a dynamic environment. In this role, the Vice President of Marketing will be responsible for shaping the company's go-to-market strategy for key customer segments & products, build messaging & programs that generate demand, and accelerate revenue.

Responsibilities:

• Create and execute go-to-market plans to launch new and existing products and achieve business goals
• Gather, analyze and share competitive and trend analysis to inform product and marketing roadmaps
• Track KPIs on a regular basis and present reports
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyze company's marketing strategy and suggest improvements
• Design, plan and execute effective marketing campaigns
• Grow the 50 Eggs Hospitality customer base and network
• Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
• Fully understand and support the individuality of the restaurants, their brands, and their teams, and identifying synergies and avenues to take advantage of our overall company scale and resources.
• Budget management
• Stay up to date with the latest technology
• Stay up to date with the latest best practices

Requirements:

• 10+ years experience in marketing
• Significant knowledge of marketing and sales technologies including marketing automation tools, digital strategies, social listening, content calendars, and funnel management
• Experience developing high-level marketing and sales strategies—in line with the strategic vision of the organization—keeping the independent brands in the forefront
• Deep understanding of traditional and innovative marketing and sales strategies and a proven track record of creating initiatives that drive and increase revenue in sustainable ways
• Understanding—at the executive level—of the importance of mentoring and developing collaborative teams across a geographically dispersed environment
• Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments
• Strong data analysis skills, comfortable analyzing campaign results, and working in financial models
• MA in Marketing, Management, or similar relevant field
• Addition marketing certifications are a plus.