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Vice President of Marketing

Summary
Vice President of Marketing
Salary Competitive salary
Schedule Full Time
Experience Minimum 10 years of experience
Location 7350 Biscayne Blvd, Miami, FL 33138, USA

Vice President of Marketing


Description

The Vice President of Marketing will oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and leading marketing and digital strategy in a dynamic environment. In this role, the Vice President of Marketing will be responsible for shaping the company's go-to-market strategy for key customer segments & products, build messaging & programs that generate demand, and accelerate revenue.

Responsibilities:

  • Create and execute go-to-market plans to launch new and existing products and achieve business goals
  • Gather, analyze and share competitive and trend analysis to inform product and marketing roadmaps
  • Track KPIs on a regular basis and present reports
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company's marketing strategy and suggest improvements
  • Design, plan and execute effective marketing campaigns
  • Grow the 50 Eggs Hospitality customer base and network
  • Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
  • Fully understand and support the individuality of the restaurants, their brands, and their teams, and identifying synergies and avenues to take advantage of our overall company scale and resources.
  • Budget management
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices

Requirements:

  • 10+ years experience in marketing
  • Significant knowledge of marketing and sales technologies including marketing automation tools, digital strategies, social listening, content calendars, and funnel management
  • Experience developing high-level marketing and sales strategies—in line with the strategic vision of the organization—keeping the independent brands in the forefront
  • Deep understanding of traditional and innovative marketing and sales strategies and a proven track record of creating initiatives that drive and increase revenue in sustainable ways
  • Understanding—at the executive level—of the importance of mentoring and developing collaborative teams across a geographically dispersed environment
  • Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments
  • Strong data analysis skills, comfortable analyzing campaign results, and working in financial models
  • MA in Marketing, Management, or similar relevant field
  • Addition marketing certifications are a plus.

The Vice President of Marketing will oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and leading marketing and digital strategy in a dynamic environment. In this role, the Vice President of Marketing will be responsible for shaping the company's go-to-market strategy for key customer segments & products, build messaging & programs that generate demand, and accelerate revenue.

Responsibilities:

  • Create and execute go-to-market plans to launch new and existing products and achieve business goals
  • Gather, analyze and share competitive and trend analysis to inform product and marketing roadmaps
  • Track KPIs on a regular basis and present reports
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company's marketing strategy and suggest improvements
  • Design, plan and execute effective marketing campaigns
  • Grow the 50 Eggs Hospitality customer base and network
  • Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
  • Fully understand and support the individuality of the restaurants, their brands, and their teams, and identifying synergies and avenues to take advantage of our overall company scale and resources.
  • Budget management
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices

Requirements:

  • 10+ years experience in marketing
  • Significant knowledge of marketing and sales technologies including marketing automation tools, digital strategies, social listening, content calendars, and funnel management
  • Experience developing high-level marketing and sales strategies—in line with the strategic vision of the organization—keeping the independent brands in the forefront
  • Deep understanding of traditional and innovative marketing and sales strategies and a proven track record of creating initiatives that drive and increase revenue in sustainable ways
  • Understanding—at the executive level—of the importance of mentoring and developing collaborative teams across a geographically dispersed environment
  • Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments
  • Strong data analysis skills, comfortable analyzing campaign results, and working in financial models
  • MA in Marketing, Management, or similar relevant field
  • Addition marketing certifications are a plus.

Details
Salary Competitive salary
Schedule Full Time
Experience Minimum 10 years of experience
Location 7350 Biscayne Blvd, Miami, FL 33138, USA

Skills
Social Media
Fine Dining Experience
Fast-Paced Experience
Brand Development
Marketing Strategies
By applying you confirm you have these skills.

7350 Biscayne Blvd, Miami, FL 33138, USA