Job Title: Social Media Content Creator/Coordinator

Location: YOTEL Edinburgh

Contract: Zero-hours (new and evolving role)

Hours: Approx. 16 hours per week (2-3 days, flexible including some weekends/evenings)

Pay: £14 per hour.  Potential performance bonus linked to follower growth and event or campaign results

Reports to: General Manager

Role Summary

We’re looking for a creative, hands-on Social Media Content Creator/Coordinator to grow our online presence and capture engaging hotel content. This is a flexible, self-starting role focused on reels, events, guest engagement, and marketing opportunities. The role also extends to ensuring all online representation of the hotel is up to date and visible including corporate and 3rd party websites.

Key Duties

Create social media content (reels, photos, short videos) featuring events, guests, team culture, and hotel spaces

Attend and capture content at events, and capture team culture and behind the scenes moments

Build and manage a simple content and events calendar and manage activations in the hotel linked to this

Generate creative ideas (themed days and guest activities)

Research website listings and online visibility opportunities

Identify and contact suitable influencers

Support follower growth and engagement on Instagram

Coordinate filming consent and event notices

Essential

Creative and proactive self-starter

Confident engaging guests and team on camera

Comfortable with reels/editing apps

Organised and commercially aware

Flexible to work around key events

Why Join YOTEL Edinburgh?

This is a rare opportunity to shape a brand-new role within a growing hospitality business. The right candidate will have genuine creative freedom, influence how YOTEL Edinburgh is marketed, and play a visible role in building guest engagement, brand awareness, and commercial growth.

Job Title: Social Media Content Creator/Coordinator

Location: YOTEL Edinburgh

Contract: Zero-hours (new and evolving role)

Hours: Approx. 16 hours per week (2-3 days, flexible including some weekends/evenings)

Pay: £14 per hour.  Potential performance bonus linked to follower growth and event or campaign results

Reports to: General Manager

Role Summary

We’re looking for a creative, hands-on Social Media Content Creator/Coordinator to grow our online presence and capture engaging hotel content. This is a flexible, self-starting role focused on reels, events, guest engagement, and marketing opportunities. The role also extends to ensuring all online representation of the hotel is up to date and visible including corporate and 3rd party websites.

Key Duties

Create social media content (reels, photos, short videos) featuring events, guests, team culture, and hotel spaces

Attend and capture content at events, and capture team culture and behind the scenes moments

Build and manage a simple content and events calendar and manage activations in the hotel linked to this

Generate creative ideas (themed days and guest activities)

Research website listings and online visibility opportunities

Identify and contact suitable influencers

Support follower growth and engagement on Instagram

Coordinate filming consent and event notices

Essential

Creative and proactive self-starter

Confident engaging guests and team on camera

Comfortable with reels/editing apps

Organised and commercially aware

Flexible to work around key events

Why Join YOTEL Edinburgh?

This is a rare opportunity to shape a brand-new role within a growing hospitality business. The right candidate will have genuine creative freedom, influence how YOTEL Edinburgh is marketed, and play a visible role in building guest engagement, brand awareness, and commercial growth.