Business Insight (BI) Analyst

Location: Head Office – Morton-in-the-Marsh

About Barons Eden

At Barons Eden, we believe exceptional experiences are created through a combination of great people, beautiful environments, and smart decision-making. As a leading spa and wellness group, we are committed to delivering outstanding guest experiences while continuously improving how our business operates.

Data plays a vital role in helping us understand our guests, optimise performance, and make informed decisions that shape the future of our business. We are now looking for a Business Insight (BI) Analyst to join our Head Office team and help turn data into meaningful insights that support growth across the group.

The Role

The Business Insight (BI) Analyst plays a key role in supporting data-driven decision making across Barons Eden. You will work closely with teams across the business to deliver clear insights, maintain reporting systems, and support operational and strategic initiatives.

This role combines technical expertise with commercial understanding, helping leaders make informed decisions that enhance guest experience, improve operational efficiency, and drive revenue performance.

Key Responsibilities

Data Analysis & Reporting

• Designing, developing, and maintaining executive dashboards and operational reports
• Monitoring and analysing key performance indicators (KPIs) including revenue, utilisation, and customer behaviour
• Providing ad-hoc analysis to support both strategic and day-to-day operational decisions

Functional Systems Support

• Acting as the primary point of contact for reporting and analytics system support
• Troubleshooting reporting and data issues within operational systems
• Collaborating with internal teams to improve system functionality and reporting capability
• Ensuring data integrity, consistency, and governance across platforms

Business Performance Optimisation

• Identifying trends and opportunities to improve scheduling efficiency and therapist productivity
• Supporting pricing strategies and promotional campaigns with data-driven insights
• Analysing key metrics relating to customer segmentation, retention, and lifetime value
• Recommending operational improvements based on analytical findings

Stakeholder Collaboration & Training

• Working closely with directors and department heads to understand reporting needs
• Presenting insights to leadership in a clear and actionable format
• Training teams on dashboard usage and data interpretation
• Helping promote a data-driven culture across the organisation

What We’re Looking For

Core Competencies

• Have excellent analytical thinking and problem-solving skills
• Have the ability to translate complex data into clear insights
• Have experience supporting systems and troubleshooting data issues
• Have excellent stakeholder engagement and collaboration skills
• Have a high attention to detail and data accuracy
• Have a mindset focused on continuous improvement

Required Experience

• Have experience in a Business Intelligence or Data Analytics role
• Have advanced Excel skills
• Have experience with:
• Power BI (DAX / M language)
• SQL / SSMS
• Microsoft Fabric
• Have experience supporting operational systems and end users
• Have excellent communication and presentation skills

Preferred Experience

• Hold a degree in Business Analytics, Information Systems, Data Science or a related field
• Have experience with:
• Git
• API integrations
• Power Automate
• Have programming knowledge such as:
• Python
• VBA / VBS
• Have experience in spa, hospitality, wellness, or service-based industries
• Be familiar with CRM systems and booking platforms
• Have knowledge of data warehousing or data engineering concepts

Additional Information

• Full-Time position working 5 days per week (Monday-Friday)
• 40 hours per week
• Interview process: Video screening, 1st and 2nd stage interviews face-to-face on site
• Applicants must already have the legal right to work in the UK. Please note that visa sponsorship is not available for this role now or in the future

Benefits

• Competitive salary
• Complimentary Spa Day on work anniversaries at any of our company spas
• Coffee, tea and snacks from our kitchen
• Access to the Employee Assistance Program
• 30% discount on overnight stays and spa days
• Discounts on food, drink and retail across our venues
• Pension scheme
• Free Parking
• Refer-a-Friend scheme
• Excellent Induction and training programme
• Perkbox Online benefits and discounts
• On-line Doctor support (appointments/prescriptions)
• A fun, supportive and inclusive work environment with loads of development opportunities

Why Join Barons Eden?

At Barons Eden, we pride ourselves on creating a supportive and inspiring environment where our people can thrive. This is an opportunity to play a key role in shaping how data informs decision-making across a growing business.

You will work alongside passionate teams who are committed to delivering exceptional experiences for our guests while continuously evolving how we operate.

Business Insight (BI) Analyst

Location: Head Office – Morton-in-the-Marsh

About Barons Eden

At Barons Eden, we believe exceptional experiences are created through a combination of great people, beautiful environments, and smart decision-making. As a leading spa and wellness group, we are committed to delivering outstanding guest experiences while continuously improving how our business operates.

Data plays a vital role in helping us understand our guests, optimise performance, and make informed decisions that shape the future of our business. We are now looking for a Business Insight (BI) Analyst to join our Head Office team and help turn data into meaningful insights that support growth across the group.

The Role

The Business Insight (BI) Analyst plays a key role in supporting data-driven decision making across Barons Eden. You will work closely with teams across the business to deliver clear insights, maintain reporting systems, and support operational and strategic initiatives.

This role combines technical expertise with commercial understanding, helping leaders make informed decisions that enhance guest experience, improve operational efficiency, and drive revenue performance.

Key Responsibilities

Data Analysis & Reporting

• Designing, developing, and maintaining executive dashboards and operational reports
• Monitoring and analysing key performance indicators (KPIs) including revenue, utilisation, and customer behaviour
• Providing ad-hoc analysis to support both strategic and day-to-day operational decisions

Functional Systems Support

• Acting as the primary point of contact for reporting and analytics system support
• Troubleshooting reporting and data issues within operational systems
• Collaborating with internal teams to improve system functionality and reporting capability
• Ensuring data integrity, consistency, and governance across platforms

Business Performance Optimisation

• Identifying trends and opportunities to improve scheduling efficiency and therapist productivity
• Supporting pricing strategies and promotional campaigns with data-driven insights
• Analysing key metrics relating to customer segmentation, retention, and lifetime value
• Recommending operational improvements based on analytical findings

Stakeholder Collaboration & Training

• Working closely with directors and department heads to understand reporting needs
• Presenting insights to leadership in a clear and actionable format
• Training teams on dashboard usage and data interpretation
• Helping promote a data-driven culture across the organisation

What We’re Looking For

Core Competencies

• Have excellent analytical thinking and problem-solving skills
• Have the ability to translate complex data into clear insights
• Have experience supporting systems and troubleshooting data issues
• Have excellent stakeholder engagement and collaboration skills
• Have a high attention to detail and data accuracy
• Have a mindset focused on continuous improvement

Required Experience

• Have experience in a Business Intelligence or Data Analytics role
• Have advanced Excel skills
• Have experience with:
• Power BI (DAX / M language)
• SQL / SSMS
• Microsoft Fabric
• Have experience supporting operational systems and end users
• Have excellent communication and presentation skills

Preferred Experience

• Hold a degree in Business Analytics, Information Systems, Data Science or a related field
• Have experience with:
• Git
• API integrations
• Power Automate
• Have programming knowledge such as:
• Python
• VBA / VBS
• Have experience in spa, hospitality, wellness, or service-based industries
• Be familiar with CRM systems and booking platforms
• Have knowledge of data warehousing or data engineering concepts

Additional Information

• Full-Time position working 5 days per week (Monday-Friday)
• 40 hours per week
• Interview process: Video screening, 1st and 2nd stage interviews face-to-face on site
• Applicants must already have the legal right to work in the UK. Please note that visa sponsorship is not available for this role now or in the future

Benefits

• Competitive salary
• Complimentary Spa Day on work anniversaries at any of our company spas
• Coffee, tea and snacks from our kitchen
• Access to the Employee Assistance Program
• 30% discount on overnight stays and spa days
• Discounts on food, drink and retail across our venues
• Pension scheme
• Free Parking
• Refer-a-Friend scheme
• Excellent Induction and training programme
• Perkbox Online benefits and discounts
• On-line Doctor support (appointments/prescriptions)
• A fun, supportive and inclusive work environment with loads of development opportunities

Why Join Barons Eden?

At Barons Eden, we pride ourselves on creating a supportive and inspiring environment where our people can thrive. This is an opportunity to play a key role in shaping how data informs decision-making across a growing business.

You will work alongside passionate teams who are committed to delivering exceptional experiences for our guests while continuously evolving how we operate.