A Senior Digital Marketing Manager at Business Program is responsible for leading and executing advanced digital marketing strategies to drive growth, brand awareness, and customer acquisition. This role typically oversees multi-channel campaigns (SEO, paid media, email, social media, and content marketing), manages budgets, analyzes performance metrics, and optimizes conversion funnels.

They collaborate with cross-functional teams such as sales, product, and design to align marketing initiatives with overall business objectives. In addition, they often lead and mentor marketing team members while ensuring data-driven decision-making and strong ROI across all digital efforts.

A Senior Digital Marketing Manager at Business Program is responsible for leading and executing advanced digital marketing strategies to drive growth, brand awareness, and customer acquisition. This role typically oversees multi-channel campaigns (SEO, paid media, email, social media, and content marketing), manages budgets, analyzes performance metrics, and optimizes conversion funnels.

They collaborate with cross-functional teams such as sales, product, and design to align marketing initiatives with overall business objectives. In addition, they often lead and mentor marketing team members while ensuring data-driven decision-making and strong ROI across all digital efforts.