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Product Marketing Manager

Cuisine
Happiness • In • Hospitality
Summary
Product Marketing Manager
Salary Competitive salary
Schedule Full Time
Experience Minimum 5 years of experience
Location 665 Broadway, New York, NY 10012, USA
Cuisine Happiness • In • Hospitality

Product Marketing Manager


Description
Harri is the first enterprise ready workforce management platform built for the services vertical. The services vertical presents the greatest technological challenges that exist within the world of enterprise Workforce / Human Capital Management technology. Harri believes that the service industries deserve a platform built from the ground up for services. We know this space well: our founder and CEO Luke Fryer, a technologist and restaurateur, has set the standard for how to build technology for an industry Harri cares and knows incredibly well.

If you’re a builder, entrepreneur, problem solver, and love the fast pace of a startup, it’s time to come meet the Harri family.

Who are we looking for?
As Product Marketing Manager OR Director, you will be responsible for all go-to-market (GTM) strategies and tactics, including customer insights, segmentation, market strategy, competitive research, market planning, thought leadership, content development, product messaging and channel activities for the entire Harri platform. You will be a critical part of the Marketing team and additionally will have a keen focus on supporting the sales team in attaining critical goals such as leads, conversions, retention and upsell by creating and launching strategies for all product lifecycle stages: discovery, planning, launch, post-launch and end-of life. You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders.

Responsibilities
* Buyer intelligence – be the expert on markets and buyer insights - their buying criteria, how they buy and where they go for information
* Monitor and assess competitive activities to drive product and GTM strategies
* Work with key analysts and influencers to understand industry trends and opportunities
* Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels
* Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
* Create, manage and implement GTM plans to support product roadmaps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
* Develop, assess and report on qualitative and quantitative assessment of product offerings such as feature/functionality, packaging, and pricing.
* Act as the Voice of the Customer—using surveys, focus groups, etc to benchmark customer satisfaction, NPS, and engagement
* Meet regularly with customers to understand their market problems and experience with Harri and communicate findings and recommendations to stakeholders
* Aid in the development of content marketing and thought leadership assets to increase product awareness (whitepapers, eBooks, articles, blog posts, infographics, etc.).
* Produce enablement tools for sales/support teams such as talking points and presentations

Qualifications
* Strong attention to detail and ability to handle multiple activities simultaneously
* Very strong written and verbal communication skills.
* Ability to think strategically and implement with excellence
* Passionate about customer experience and buyer-centric approach
* Adept in data analysis and identifying actions from what the data tells us
* Ability to interact with executive management
* Excellent people and influencing skills to team with people from across the organization
* Desire and commitment to support product manager and sales team to achieve goals
* Strong commitment to collaboration with internal and external people and organizations
* Ability to understand technology solutions and communicate benefits into layman's terms
* 5+ years of product marketing experience, preferably in cloud-based software a plus
* BS in business administration or marketing or equivalent experience
Harri is the first enterprise ready workforce management platform built for the services vertical. The services vertical presents the greatest technological challenges that exist within the world of enterprise Workforce / Human Capital Management technology. Harri believes that the service industries deserve a platform built from the ground up for services. We know this space well: our founder and CEO Luke Fryer, a technologist and restaurateur, has set the standard for how to build technology for an industry Harri cares and knows incredibly well.

If you’re a builder, entrepreneur, problem solver, and love the fast pace of a startup, it’s time to come meet the Harri family.

Who are we looking for?
As Product Marketing Manager OR Director, you will be responsible for all go-to-market (GTM) strategies and tactics, including customer insights, segmentation, market strategy, competitive research, market planning, thought leadership, content development, product messaging and channel activities for the entire Harri platform. You will be a critical part of the Marketing team and additionally will have a keen focus on supporting the sales team in attaining critical goals such as leads, conversions, retention and upsell by creating and launching strategies for all product lifecycle stages: discovery, planning, launch, post-launch and end-of life. You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders.

Responsibilities
* Buyer intelligence – be the expert on markets and buyer insights - their buying criteria, how they buy and where they go for information
* Monitor and assess competitive activities to drive product and GTM strategies
* Work with key analysts and influencers to understand industry trends and opportunities
* Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels
* Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
* Create, manage and implement GTM plans to support product roadmaps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
* Develop, assess and report on qualitative and quantitative assessment of product offerings such as feature/functionality, packaging, and pricing.
* Act as the Voice of the Customer—using surveys, focus groups, etc to benchmark customer satisfaction, NPS, and engagement
* Meet regularly with customers to understand their market problems and experience with Harri and communicate findings and recommendations to stakeholders
* Aid in the development of content marketing and thought leadership assets to increase product awareness (whitepapers, eBooks, articles, blog posts, infographics, etc.).
* Produce enablement tools for sales/support teams such as talking points and presentations

Qualifications
* Strong attention to detail and ability to handle multiple activities simultaneously
* Very strong written and verbal communication skills.
* Ability to think strategically and implement with excellence
* Passionate about customer experience and buyer-centric approach
* Adept in data analysis and identifying actions from what the data tells us
* Ability to interact with executive management
* Excellent people and influencing skills to team with people from across the organization
* Desire and commitment to support product manager and sales team to achieve goals
* Strong commitment to collaboration with internal and external people and organizations
* Ability to understand technology solutions and communicate benefits into layman's terms
* 5+ years of product marketing experience, preferably in cloud-based software a plus
* BS in business administration or marketing or equivalent experience

Details
Salary Competitive salary
Schedule Full Time
Experience Minimum 5 years of experience
Location 665 Broadway, New York, NY 10012, USA
Cuisine Happiness • In • Hospitality

Skills
Project Management
Content Development
Customer Engagement
Data Analysis
Client Relations
Product Marketing
By applying you confirm you have these skills.

We run background checks on all new hires in this position.

665 Broadway, New York, NY 10012, USA