Brand Manager

An energetic marketing professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help build, promote and enhance the assigned brand/s. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Likewise, s/he will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

ESSENTIAL FUNCTIONS

SPECIFIC KEY RESULT AREA (KRA):

Consumer Insighting:

o Develop brand and business-building insights founded on a holistic understanding of consumers.

Category Strategy & Portfolio Management:

o Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.

o Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision (Brand Recipe)

o Promotions Management (systemwide & local store marketing):

o Develop and execute systemwide promotions that are integrated into the brand's marketing plans.

o Guide and support local store marketing activities that build onto the brand's marketing plans.

o Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.

Product Innovation Management (Innovation project management and Concept & product development):

o Effectively and efficiently direct the launch of new and improved products, and evaluate performance against measurable objectives.

o Develop concepts and products that are based on consumers' needs and address marketing objectives.

Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development):

o Develop clear and concise campaign briefs that direct and inspire creative outputs.
o
o Evaluate creative output on the basis of the brief and principles of target market classification and the creative magnifier.
o
o Develop integrated marketing campaigns that deliver one synergized message across different mediums.
o
o Develop campaign-consistent PR programs that address business, marketing, and communication objectives.
o
o Develop retail & visual identity designs that can build the brand and the business.
o
o Financial Management (Brand Financial Management & Financial Analysis):
o
o Apply financial analyses in decision-making when developing and evaluating marketing activities.
Integrated Marketing Research Plan (IMRP)

Management (Research Planning, Research Analysis & Application):

Develop a research brief and plans for research to achieve brand objectives.

Integrate research findings across the IMRP and applies them into strategic marketing actions
Media Management (Media planning, execution & evaluation):

Develop the media strategy and plans according to the campaign objectives, planning guidelines, and brand recipe. Monitor and evaluate the performance of media plans for future application of learning.

Administration & Reports:

Prepare individual, department's, team's plans, objectives, goals, strategies and measures (OGSM).

Prepare management and adhoc reports.

JOB SPECIFICATIONS

Education and Experience
3-4 years experience in Brand Management or in Creative, Media or Digital agency.

At least College Degree or related courses in Business, Management, Marketing Management or related college degree and/or equivalent combination of education & experience.

Demonstrated experience in leading and managing marketing people/team preferably in food service or retail industry.


ESSENTIAL SKILLS & TRAITS

Technical Competencies

Brand Equity Management

Consumer Insighting

Category Strategy and Portfolio Management

Media Management

Research Planning, Analysis and Application

Core Competencies: C.A.M.P. requirements

Creating the Business

Advancing Personal Excellence

Managing the Business

Promoting People Processes

Essential Traits:

Takes Initiative

Persistent

Wants Challenge

Analytical

Balance of Authoritative and Collaborative

Effective Enforcing

Enlists Cooperation

Finance/Business

Numerical

Wants to Lead

Planning & Organizing

Interpersonal Skills

People Orientation

Presentation Skills

Negotiation Skills

Project Management

Coaching, training and development of people

Behavioral Attributes (live the core values of the organization):

Customer Focus

Speed with Excellence

Humility to listen and learn

Honesty and Integrity

Spirit of Family and Fun

OTHER QUALIFICATIONS

Computer Literacy:

Proficient in MS Applications (MS Word, Excel, Powerpoint, etc.)

Physical Effort/Requirements:

While performing the duties of this job, the employee will:

Sit for the majority of their scheduled work shift.

Lift, reach, pull, push, grasp and use hands frequently.

Bend and/or squat down rarely on scheduled shift.

Climb, stoop and/or kneel rarely.

Lift up to 20 pounds occasionally.

Need to see well enough to read/compose email, reports and use the computer and be proactive to customers’ needs.

Need to speak and hear well enough to receive instructions and communicate with employees and customers.

Be required to work irregular hours, varying work shifts schedules. May oftentimes be required to attend meetings and coordinate with agency partners and/or colleagues in other time zones.

Work Environment:

While performing the duties of this job, the employee is regularly exposed to:

Office environment:

Sedentary work, long sitting when in the office, standing & walking regularly , working with internal & external people.

Kitchen equipment when in the stores or R&D laboratory/kitchen.

Hot and cold temperatures and a wet work area when in the stores or kitchen/laboratory.

Cleaning chemicals when in the stores.

Possible cuts and burns when in the store, kitchen or laboratory.

Moderate noise level in work environment is usually.

Wet and slippery floors when in the store, kitchen or laboratory.

Tensions and pressures may arise in meeting deadlines and goals

An energetic marketing professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help build, promote and enhance the assigned brand/s. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Likewise, s/he will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

ESSENTIAL FUNCTIONS

SPECIFIC KEY RESULT AREA (KRA):

Consumer Insighting:

o Develop brand and business-building insights founded on a holistic understanding of consumers.

Category Strategy & Portfolio Management:

o Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.

o Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision (Brand Recipe)

o Promotions Management (systemwide & local store marketing):

o Develop and execute systemwide promotions that are integrated into the brand's marketing plans.

o Guide and support local store marketing activities that build onto the brand's marketing plans.

o Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.

Product Innovation Management (Innovation project management and Concept & product development):

o Effectively and efficiently direct the launch of new and improved products, and evaluate performance against measurable objectives.

o Develop concepts and products that are based on consumers' needs and address marketing objectives.

Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development):

o Develop clear and concise campaign briefs that direct and inspire creative outputs.
o
o Evaluate creative output on the basis of the brief and principles of target market classification and the creative magnifier.
o
o Develop integrated marketing campaigns that deliver one synergized message across different mediums.
o
o Develop campaign-consistent PR programs that address business, marketing, and communication objectives.
o
o Develop retail & visual identity designs that can build the brand and the business.
o
o Financial Management (Brand Financial Management & Financial Analysis):
o
o Apply financial analyses in decision-making when developing and evaluating marketing activities.
Integrated Marketing Research Plan (IMRP)

Management (Research Planning, Research Analysis & Application):

Develop a research brief and plans for research to achieve brand objectives.

Integrate research findings across the IMRP and applies them into strategic marketing actions
Media Management (Media planning, execution & evaluation):

Develop the media strategy and plans according to the campaign objectives, planning guidelines, and brand recipe. Monitor and evaluate the performance of media plans for future application of learning.

Administration & Reports:

Prepare individual, department's, team's plans, objectives, goals, strategies and measures (OGSM).

Prepare management and adhoc reports.

JOB SPECIFICATIONS

Education and Experience
3-4 years experience in Brand Management or in Creative, Media or Digital agency.

At least College Degree or related courses in Business, Management, Marketing Management or related college degree and/or equivalent combination of education & experience.

Demonstrated experience in leading and managing marketing people/team preferably in food service or retail industry.


ESSENTIAL SKILLS & TRAITS

Technical Competencies

Brand Equity Management

Consumer Insighting

Category Strategy and Portfolio Management

Media Management

Research Planning, Analysis and Application

Core Competencies: C.A.M.P. requirements

Creating the Business

Advancing Personal Excellence

Managing the Business

Promoting People Processes

Essential Traits:

Takes Initiative

Persistent

Wants Challenge

Analytical

Balance of Authoritative and Collaborative

Effective Enforcing

Enlists Cooperation

Finance/Business

Numerical

Wants to Lead

Planning & Organizing

Interpersonal Skills

People Orientation

Presentation Skills

Negotiation Skills

Project Management

Coaching, training and development of people

Behavioral Attributes (live the core values of the organization):

Customer Focus

Speed with Excellence

Humility to listen and learn

Honesty and Integrity

Spirit of Family and Fun

OTHER QUALIFICATIONS

Computer Literacy:

Proficient in MS Applications (MS Word, Excel, Powerpoint, etc.)

Physical Effort/Requirements:

While performing the duties of this job, the employee will:

Sit for the majority of their scheduled work shift.

Lift, reach, pull, push, grasp and use hands frequently.

Bend and/or squat down rarely on scheduled shift.

Climb, stoop and/or kneel rarely.

Lift up to 20 pounds occasionally.

Need to see well enough to read/compose email, reports and use the computer and be proactive to customers’ needs.

Need to speak and hear well enough to receive instructions and communicate with employees and customers.

Be required to work irregular hours, varying work shifts schedules. May oftentimes be required to attend meetings and coordinate with agency partners and/or colleagues in other time zones.

Work Environment:

While performing the duties of this job, the employee is regularly exposed to:

Office environment:

Sedentary work, long sitting when in the office, standing & walking regularly , working with internal & external people.

Kitchen equipment when in the stores or R&D laboratory/kitchen.

Hot and cold temperatures and a wet work area when in the stores or kitchen/laboratory.

Cleaning chemicals when in the stores.

Possible cuts and burns when in the store, kitchen or laboratory.

Moderate noise level in work environment is usually.

Wet and slippery floors when in the store, kitchen or laboratory.

Tensions and pressures may arise in meeting deadlines and goals