Vice President Marketing - Food Hall Co.

Job Description 

Do you work well with others in a fast-paced environment? Would you consider yourself entrepreneurial? Enjoy great food and drinks? Are you organized?

The Food Hall Co. changes communities through unique food, beverage, and entertainment experiences. We create places in local communities that become the gathering place and anchor of mixed-use real estate. We develop, design, build, lease and operate restaurants, bars and live music venues.

Our team members are passionate about food, beverage, entertainment, innovation and collaboration. We are constantly striving to improve and better ourselves so that we can better support our work. If you have growth mindset and you thrive working in a unique environment, you are probably a great fit for our team!

Our company manages two food halls and a real estate consulting company specializing in developing entertainment districts and Food Halls. We are looking for a Vice President of Marketing to join the team.

This position requires significant experience in the Food & Beverage, Retail, Entertainment and Hospitality fields. Qualified candidates will demonstrate experience successfully overseeing and directing a Marketing Department. A successful candidate is highly driven and will play a significant role in the strategic planning and growth of the company.  The ideal candidate will be a critical thinker with excellent verbal and written communication skills, project planning abilities, a servant leader, and the ability to adapt and respond well to change.

Responsibilities

·         We are looking for an experienced Vice President of Marketing to drive the business’s key initiatives, leading to traffic, revenue and engagement for our properties

·         You will oversee the development of a progressive brand identity for our company and our properties

·         Develop 360-degree customer engagement plans that leverage disruptive (digital, mobile and social) and traditional channels (email, direct mail, outdoor, media, print)

·         Savvy in experiential and digital/social engagement vehicles

·         Prior P&L responsibility - Results oriented with proven capability to marry quantitative analysis with qualitative assessment/measurement in program development, evaluation, and refinement

·         Proven ability to build talent and supporting capabilities to support business objectives and growth and coach/mentor and motivate/inspire a high-performing team

Essential functions

·         Marketing Strategist and Brand Builder:  Intuitively “gets” the brand and can creatively define a set of experiences across channels that add up to an exceptional brand expression. 

·         He/she exhibits limitless creativity and has demonstrated an ability to deliver “out-of-the-box” solutions that change consumer behavior and shift mindsets.

·         Digital-First Leader and Engagement Expert:  Proven track record of creating and/or evolving a best-in-class, digitally led, integrated, brand experience capability within a company landscape that is consumer-facing and customer centric.

·         Passion for customers and will be current in “all things digital” (internet, social, mobile) and will understand the nuances and expectations of a regional, founder led, hospitality brand.

·         Maintains weekly calls and communication with all third-party vendors

·         Negotiate contracts with external vendors to reach profitable agreements

·         Determine needed resources (agency support, marketing tools, etc.) with attention to budgetary limitations

·         Initiate all trademark and brand certificate needs

·         Drive communication with investors, real estate developments, and board members

·         Sponsorships and Partnerships – Focus on obtaining beneficial sponsorships with third parties, negotiate financially beneficial deals, while protecting the integrity of the brand

·         Consult on stall branding and design, including signage and menus

·         Evaluate progress and prepare detailed reports of Marketing campaigns

·         Knowledge and proficiency in Google AdWords٫ SEO٫ and web analytics

·         Excellent leadership٫ communication٫ analytical٫ and project management skills

·         Great decision-making skills and the ability to make difficult decisions

·         Prepare and manage budgets for the Marketing Department and campaigns

 Physical demands

·          Full time availability

Travel required

·         The travel required for this position is approximately 50% and you must be able to travel for up to 5 days at one time

Required education and experience

·         15+ years experience in restaurant and bar, hospitality, entertainment, or relevant industry

·         Bachelor's degree (preferred) in Marketing, Communications, Advertising, Public Relations or equivalent experience or certifications

Optional education and experience

• Google Ads Certification, Facebook Blueprint Certification, etc.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Vice President Marketing - Food Hall Co.

Job Description 

Do you work well with others in a fast-paced environment? Would you consider yourself entrepreneurial? Enjoy great food and drinks? Are you organized?

The Food Hall Co. changes communities through unique food, beverage, and entertainment experiences. We create places in local communities that become the gathering place and anchor of mixed-use real estate. We develop, design, build, lease and operate restaurants, bars and live music venues.

Our team members are passionate about food, beverage, entertainment, innovation and collaboration. We are constantly striving to improve and better ourselves so that we can better support our work. If you have growth mindset and you thrive working in a unique environment, you are probably a great fit for our team!

Our company manages two food halls and a real estate consulting company specializing in developing entertainment districts and Food Halls. We are looking for a Vice President of Marketing to join the team.

This position requires significant experience in the Food & Beverage, Retail, Entertainment and Hospitality fields. Qualified candidates will demonstrate experience successfully overseeing and directing a Marketing Department. A successful candidate is highly driven and will play a significant role in the strategic planning and growth of the company.  The ideal candidate will be a critical thinker with excellent verbal and written communication skills, project planning abilities, a servant leader, and the ability to adapt and respond well to change.

Responsibilities

·         We are looking for an experienced Vice President of Marketing to drive the business’s key initiatives, leading to traffic, revenue and engagement for our properties

·         You will oversee the development of a progressive brand identity for our company and our properties

·         Develop 360-degree customer engagement plans that leverage disruptive (digital, mobile and social) and traditional channels (email, direct mail, outdoor, media, print)

·         Savvy in experiential and digital/social engagement vehicles

·         Prior P&L responsibility - Results oriented with proven capability to marry quantitative analysis with qualitative assessment/measurement in program development, evaluation, and refinement

·         Proven ability to build talent and supporting capabilities to support business objectives and growth and coach/mentor and motivate/inspire a high-performing team

Essential functions

·         Marketing Strategist and Brand Builder:  Intuitively “gets” the brand and can creatively define a set of experiences across channels that add up to an exceptional brand expression. 

·         He/she exhibits limitless creativity and has demonstrated an ability to deliver “out-of-the-box” solutions that change consumer behavior and shift mindsets.

·         Digital-First Leader and Engagement Expert:  Proven track record of creating and/or evolving a best-in-class, digitally led, integrated, brand experience capability within a company landscape that is consumer-facing and customer centric.

·         Passion for customers and will be current in “all things digital” (internet, social, mobile) and will understand the nuances and expectations of a regional, founder led, hospitality brand.

·         Maintains weekly calls and communication with all third-party vendors

·         Negotiate contracts with external vendors to reach profitable agreements

·         Determine needed resources (agency support, marketing tools, etc.) with attention to budgetary limitations

·         Initiate all trademark and brand certificate needs

·         Drive communication with investors, real estate developments, and board members

·         Sponsorships and Partnerships – Focus on obtaining beneficial sponsorships with third parties, negotiate financially beneficial deals, while protecting the integrity of the brand

·         Consult on stall branding and design, including signage and menus

·         Evaluate progress and prepare detailed reports of Marketing campaigns

·         Knowledge and proficiency in Google AdWords٫ SEO٫ and web analytics

·         Excellent leadership٫ communication٫ analytical٫ and project management skills

·         Great decision-making skills and the ability to make difficult decisions

·         Prepare and manage budgets for the Marketing Department and campaigns

 Physical demands

·          Full time availability

Travel required

·         The travel required for this position is approximately 50% and you must be able to travel for up to 5 days at one time

Required education and experience

·         15+ years experience in restaurant and bar, hospitality, entertainment, or relevant industry

·         Bachelor's degree (preferred) in Marketing, Communications, Advertising, Public Relations or equivalent experience or certifications

Optional education and experience

• Google Ads Certification, Facebook Blueprint Certification, etc.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.