Harbour Hotels is recruiting a Digital Marketing Manager to be part of our dynamic head office marketing team. We are offering a full-time position, based in our bright, open-plan office in Christchurch, Dorset. 

We are looking for someone with experience leading a multi-disciplined team and good knowledge and experience of performance marketing, ideally for a B2C brand.

What you’ll get up to:

• Working with the Head of Marketing develop and execute a comprehensive digital marketing strategy to drive direct bookings, revenue, and brand awareness across all digital channels.
• Leading the digital marketing team through campaigns and day-to-day marketing activities, including:
• Website content management
• Paid social advertising
• Paid search
• Email marketing and CRM
• Organic social media
• Managing Paid Media campaigns (PPC/SEM - Google Ads, Paid Social) to maximise ROAS and drive qualified traffic.
• Overseeing SEO strategy to improve organic search rankings, website traffic, and visibility for key search terms.
• Working with top photographers, videographers and a design team to create visually exciting digital content.
• Managing the brand's presence, content, and engagement strategy across key social media platforms (Instagram, Facebook, TikTok).
• Planning and supporting the senior digital marketing executive in executing email marketing and customer relationship management (CRM) strategies for guest acquisition, pre-stay communication and post-stay loyalty.
• Using tools like Google Analytics (GA4) to track, analyse, and report on key performance indicators (KPIs) like website traffic, conversion rates and overall campaign ROAS
• Staying up to date with emerging digital tools and platforms, digital marketing trends, new technologies, and sharing insights with the rest of the team.

Harbour Hotels is recruiting a Digital Marketing Manager to be part of our dynamic head office marketing team. We are offering a full-time position, based in our bright, open-plan office in Christchurch, Dorset. 

We are looking for someone with experience leading a multi-disciplined team and good knowledge and experience of performance marketing, ideally for a B2C brand.

What you’ll get up to:

• Working with the Head of Marketing develop and execute a comprehensive digital marketing strategy to drive direct bookings, revenue, and brand awareness across all digital channels.
• Leading the digital marketing team through campaigns and day-to-day marketing activities, including:
• Website content management
• Paid social advertising
• Paid search
• Email marketing and CRM
• Organic social media
• Managing Paid Media campaigns (PPC/SEM - Google Ads, Paid Social) to maximise ROAS and drive qualified traffic.
• Overseeing SEO strategy to improve organic search rankings, website traffic, and visibility for key search terms.
• Working with top photographers, videographers and a design team to create visually exciting digital content.
• Managing the brand's presence, content, and engagement strategy across key social media platforms (Instagram, Facebook, TikTok).
• Planning and supporting the senior digital marketing executive in executing email marketing and customer relationship management (CRM) strategies for guest acquisition, pre-stay communication and post-stay loyalty.
• Using tools like Google Analytics (GA4) to track, analyse, and report on key performance indicators (KPIs) like website traffic, conversion rates and overall campaign ROAS
• Staying up to date with emerging digital tools and platforms, digital marketing trends, new technologies, and sharing insights with the rest of the team.