Job Summary:

We are looking for a dynamic and experienced Corporate Marketing Manager to lead and execute strategies that build and elevate The Maggiore Group's restaurant brands. This role requires a creative and strategic thinker with a proven track record in developing brand campaigns, conducting market research, and driving brand awareness across multiple channels. You will be the brand guardian, ensuring consistency, relevance, managing a team and engagement in all communications and touchpoints with our audiences.

Key Responsibilities:

1. Brand Strategy Development:

   • Lead the creation and implementation of the overall brand marketing strategy for all concepts.
   • Develop and manage brand positioning, messaging, and key differentiators.
   • Analyze brand performance and adjust strategies to protect and advance our saturation and reputation.

2. Campaign Management:

   • Plan, execute, and oversee integrated marketing campaigns across digital, social, print, and experiential channels.
   • Collaborate with restaurant operations, the design team and other stakeholders to develop compelling content and messaging for various campaigns.
   • Track and report on campaign performance metrics, ROI and overall efficacy of all departmental endeavors.

3. Market Research & Consumer Insights:

• Participate in market research to understand consumer needs, competitive landscape, and industry trends.
• Leverage consumer insights to guide creative and messaging decisions.
• Stay ahead of industry trends, ensuring the brand remains innovative and relevant.

4. Brand Consistency & Communication:

• Ensure brand guidelines & culture are adhered to across all marketing materials, channels, and partnerships.
• Oversee the development of brand collateral, including digital assets and print materials. 
• Collaborate with other departments to maintain a unified and consistent brand strategy
• Work closely with our PR firm, relevant vendors and maintain regular meetings and manage KPI's for each.

5. Manage and develop personnel within your department:

• Leading a team of graphic designers, photographers, and content creators.
• Execute regular and periodic meetings. Create strategies to teach and elevate staff with high potential.
• Organize workflows, AOR's and regular follow-up + accountability.  

Job Summary:

We are looking for a dynamic and experienced Corporate Marketing Manager to lead and execute strategies that build and elevate The Maggiore Group's restaurant brands. This role requires a creative and strategic thinker with a proven track record in developing brand campaigns, conducting market research, and driving brand awareness across multiple channels. You will be the brand guardian, ensuring consistency, relevance, managing a team and engagement in all communications and touchpoints with our audiences.

Key Responsibilities:

1. Brand Strategy Development:

   • Lead the creation and implementation of the overall brand marketing strategy for all concepts.
   • Develop and manage brand positioning, messaging, and key differentiators.
   • Analyze brand performance and adjust strategies to protect and advance our saturation and reputation.

2. Campaign Management:

   • Plan, execute, and oversee integrated marketing campaigns across digital, social, print, and experiential channels.
   • Collaborate with restaurant operations, the design team and other stakeholders to develop compelling content and messaging for various campaigns.
   • Track and report on campaign performance metrics, ROI and overall efficacy of all departmental endeavors.

3. Market Research & Consumer Insights:

• Participate in market research to understand consumer needs, competitive landscape, and industry trends.
• Leverage consumer insights to guide creative and messaging decisions.
• Stay ahead of industry trends, ensuring the brand remains innovative and relevant.

4. Brand Consistency & Communication:

• Ensure brand guidelines & culture are adhered to across all marketing materials, channels, and partnerships.
• Oversee the development of brand collateral, including digital assets and print materials. 
• Collaborate with other departments to maintain a unified and consistent brand strategy
• Work closely with our PR firm, relevant vendors and maintain regular meetings and manage KPI's for each.

5. Manage and develop personnel within your department:

• Leading a team of graphic designers, photographers, and content creators.
• Execute regular and periodic meetings. Create strategies to teach and elevate staff with high potential.
• Organize workflows, AOR's and regular follow-up + accountability.