Employee Records
Cluster Marketing Manager
Montcalm Collection
Full Time
Coins Icon £45000 / Year
Cluster Marketing Manager
Montcalm Collection

Full Time
Coins Icon £45000 / Year
Skills
Microsoft Office
Communication Skills
Word document
Description

About Montcalm Collection

United by timeless style and peerless service, Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story.

The hotels in the collection include a historic brewery, reimagined as a vibrant modern hotel: Montcalm Brewery. A storied city-slicker, housed in the former headquarters of the Royal Mail: Montcalm Royal London House. A property with a bold new perspective at Montcalm East, part of Marriott’s Autograph Collection. And a duo of mindful hotels which set a slower pace: Inhabit, Southwick Street and Inhabit, Queen’s Gardens, both part of Design Hotels.

Our flagship hotel is on the brink of a bold new era. Its Grade II-listed building on the cusp of Park Lane has been sensitively refreshed by architects Holland Harvey. Interiors are being rejuvenated by Studio Mica and Studio Est. We have added a new signature restaurant helmed by a world-famous chef, alongside a dapper lounge and bar. Communal areas, bedrooms and suites have all been artfully redesigned; our spa and Grand Ballroom will re-emerge as modern icons.

Conscious, cultured, characterful, and considerate, Montcalm Marble Arch is a five-star hotel set on a historic crescent that sits proudly at the top of Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone, bringing a fresh, holistic hospitality approach to London luxury. The respectful, sensitive full restoration includes a wellness space, community-welcoming public spaces and a restaurant helmed by an internationally acclaimed chef.

Overview

Montcalm Collection is looking for a skilled and ambitious Cluster Marketing Manager to join our team. You will play a pivotal role in maximising hotels’ revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.

You will be an ambassador of a wider team and manage the company’s marketing department including social media, affiliate marketing, email marketing, loyalty management, reputation management and PR & communications. You will directly report to the Head of Hotels

You will play an essential role in our plans to grow the company by being responsible for:

·        Managing two separate loyalty programs to increase the number of loyal and returning guests, increase occupancy, visits and ROI and use data analytics to achieve set targets

·        Working with the Hotel Managers to put a strategy to improve on the hotel ranking on trip advisor, booking.com and other channels

·        Working with the concerned people to produce regular high quality images and videos.

·        Maintaining awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.

·        Executing marketing and promotional activities to meet guests' needs, working closely with other hotel staff to ensure guests are satisfied with the facilities and their time there.

·        Developing our innovative brand – to ensure our staff, buildings and digital profile consistently reflect our values and proposition.

·        Driving our Public Relations activities - to raise our profile with our key target audiences.

·        Increasing the reach and quality of our communications - to create better awareness of our activities, performance and proposition.

 

Key Responsibilities

·        Oversee the management of our brand through all marketing initiatives.

·        Ensure our Brand Manifesto is a live document, being shared with higher management/stakeholders and brought to life in our organisation.

·        Social media, loyalty, reputation management and Email Marketing.

·        Working with different agencies for Affiliate Marketing, PR and social media.

·        Work with the designer (inhouse or agency) to produce high quality marketing material such as digital content, brochures or any other print material.

·        Work with different content writers and proof read all content received.

·        Prepare and execute an annual marketing plan that includes creating and launching targeted and innovative campaigns.

·        Researching and evaluating marketing strategies and keeping upto date with the industry and marketing development.

·        Analyse data to uncover new markets and create guest focussed campaigns to drive business

·        Build the brand positioning through online and offline efforts.

·        Develop Brand partnership with like- minded companies in collaboration with the Partnership Manager.

·        Responsible for managing the marketing activities of the business.

·        Create the Marketing strategy for two leisure loyalty programmes as well as the corporate loyalty programme.

·        Use the reputation management platform to maintain and improve on hotel’s reputation.

·        Gain insights on the data and make data-driven decisions.

·        Introduce new market initiatives to drive the business further.

·        Advise the operational and other relevant teams to ensure our hotels and its products reflect our brand.

·        Ensure digital and non-digital marketing materials are consistent with our brand.

·        Administer the websites, creative campaigns and so on.

·        Negotiate contracts with third party companies in relation to new services.

·        Manage the PR, Marketing and Communications budget.

·        Drive our Public Relations activities.

·        Be the internal expert and go-to person for advice and support on PR activities. You will provide guidance and support to the SMT in this area of work.

·        Oversee our media profile. This will involve directly liaising with journalists, responding to press enquiries as well as proactively generating coverage to promote our work and impact.

·        Increase our profile at relevant public events. You will become an ambassador for the company and identify new opportunities that will increase our reach, and importantly support the wider staff team to improve their presentation and public speaking skills.

·        Organise events that promote our work and centres.

·        Keep track of emerging themes and trends within the social investment, workspace and charity sector to ensure we are seen as a key commentator on relevant subjects.

·        Brief internal spokespeople and source/provide media training to ensure they are better skilled to respond to media opportunities at a local and national level.

·        Oversee the delivery of our Corporate Communications.

·        Lead on the drafting and delivery of key publications including our Annual Report, Investor and newsletters.

·        Lead on the delivery of our General Meeting.

·        Provide style guides to improve consistency of style and voice across the company.

·        Identify ways to improve the way we share information to the wider organisations, our customers, investors and partners.

·        Ensure the digital media platforms across the company are up to date and have relevant content – including our websites and social media platforms.

·        Responsible for the line management of the Marketing team. To supervise, motivate and monitor performance, including conducting regular supervision meetings, managing sick days and holidays and approving relevant training.

·        To review all hotel websites to ensure they are up to date in relation to the competition as well as productivity from internet segment.

·        To be responsible for Affiliate Marketing.

·        To be responsible for Social Media marketing and must be fully aware of social media marketing campaigns.

·        To liaise for Reputation Management for all hotels.

·        To attend management meetings as per requirement.

 

Essential Qualifications and Attributes

·        Previous experience in a similar role and ideally in boutique hotels

·        Excellent leadership skills and proven track record of training and developing employees.

·        Positive attitude and excellent communication skills

·        Attention to detail, great communication and organisational skills.

·        Ability to anticipate and resolve challenges / complaints.

·        Commitment to delivering a high level of customer service.

Benefits

·        Competitive salary

·        A supportive, empowering team environment

·        Benefits platform with various discounts

·        Wellbeing support, workshops and advice

·        28 holidays including eight bank holidays, with more holidays after two-year service

·        Cash-back health benefits, including optical, dental, chiropractor and physio services

·        Discounted gym membership

·        Access to Wellbeing platform and sessions, including EAP

·        Awards and Recognition Programme

·        Annual parties

·        Regular and ongoing training and development, including leadership workshops

·        Pension scheme

 

Eligibility

Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.

Equal Opportunity Employer

At Montcalm Collection, diversity and inclusion aren't just buzzwords. We genuinely value the unique perspectives everyone brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we provide a workplace free from discrimination and prejudice.

Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.

Note: If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this role.

 

 

About Montcalm Collection

United by timeless style and peerless service, Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story.

The hotels in the collection include a historic brewery, reimagined as a vibrant modern hotel: Montcalm Brewery. A storied city-slicker, housed in the former headquarters of the Royal Mail: Montcalm Royal London House. A property with a bold new perspective at Montcalm East, part of Marriott’s Autograph Collection. And a duo of mindful hotels which set a slower pace: Inhabit, Southwick Street and Inhabit, Queen’s Gardens, both part of Design Hotels.

Our flagship hotel is on the brink of a bold new era. Its Grade II-listed building on the cusp of Park Lane has been sensitively refreshed by architects Holland Harvey. Interiors are being rejuvenated by Studio Mica and Studio Est. We have added a new signature restaurant helmed by a world-famous chef, alongside a dapper lounge and bar. Communal areas, bedrooms and suites have all been artfully redesigned; our spa and Grand Ballroom will re-emerge as modern icons.

Conscious, cultured, characterful, and considerate, Montcalm Marble Arch is a five-star hotel set on a historic crescent that sits proudly at the top of Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone, bringing a fresh, holistic hospitality approach to London luxury. The respectful, sensitive full restoration includes a wellness space, community-welcoming public spaces and a restaurant helmed by an internationally acclaimed chef.

Overview

Montcalm Collection is looking for a skilled and ambitious Cluster Marketing Manager to join our team. You will play a pivotal role in maximising hotels’ revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.

You will be an ambassador of a wider team and manage the company’s marketing department including social media, affiliate marketing, email marketing, loyalty management, reputation management and PR & communications. You will directly report to the Head of Hotels

You will play an essential role in our plans to grow the company by being responsible for:

·        Managing two separate loyalty programs to increase the number of loyal and returning guests, increase occupancy, visits and ROI and use data analytics to achieve set targets

·        Working with the Hotel Managers to put a strategy to improve on the hotel ranking on trip advisor, booking.com and other channels

·        Working with the concerned people to produce regular high quality images and videos.

·        Maintaining awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.

·        Executing marketing and promotional activities to meet guests' needs, working closely with other hotel staff to ensure guests are satisfied with the facilities and their time there.

·        Developing our innovative brand – to ensure our staff, buildings and digital profile consistently reflect our values and proposition.

·        Driving our Public Relations activities - to raise our profile with our key target audiences.

·        Increasing the reach and quality of our communications - to create better awareness of our activities, performance and proposition.

 

Key Responsibilities

·        Oversee the management of our brand through all marketing initiatives.

·        Ensure our Brand Manifesto is a live document, being shared with higher management/stakeholders and brought to life in our organisation.

·        Social media, loyalty, reputation management and Email Marketing.

·        Working with different agencies for Affiliate Marketing, PR and social media.

·        Work with the designer (inhouse or agency) to produce high quality marketing material such as digital content, brochures or any other print material.

·        Work with different content writers and proof read all content received.

·        Prepare and execute an annual marketing plan that includes creating and launching targeted and innovative campaigns.

·        Researching and evaluating marketing strategies and keeping upto date with the industry and marketing development.

·        Analyse data to uncover new markets and create guest focussed campaigns to drive business

·        Build the brand positioning through online and offline efforts.

·        Develop Brand partnership with like- minded companies in collaboration with the Partnership Manager.

·        Responsible for managing the marketing activities of the business.

·        Create the Marketing strategy for two leisure loyalty programmes as well as the corporate loyalty programme.

·        Use the reputation management platform to maintain and improve on hotel’s reputation.

·        Gain insights on the data and make data-driven decisions.

·        Introduce new market initiatives to drive the business further.

·        Advise the operational and other relevant teams to ensure our hotels and its products reflect our brand.

·        Ensure digital and non-digital marketing materials are consistent with our brand.

·        Administer the websites, creative campaigns and so on.

·        Negotiate contracts with third party companies in relation to new services.

·        Manage the PR, Marketing and Communications budget.

·        Drive our Public Relations activities.

·        Be the internal expert and go-to person for advice and support on PR activities. You will provide guidance and support to the SMT in this area of work.

·        Oversee our media profile. This will involve directly liaising with journalists, responding to press enquiries as well as proactively generating coverage to promote our work and impact.

·        Increase our profile at relevant public events. You will become an ambassador for the company and identify new opportunities that will increase our reach, and importantly support the wider staff team to improve their presentation and public speaking skills.

·        Organise events that promote our work and centres.

·        Keep track of emerging themes and trends within the social investment, workspace and charity sector to ensure we are seen as a key commentator on relevant subjects.

·        Brief internal spokespeople and source/provide media training to ensure they are better skilled to respond to media opportunities at a local and national level.

·        Oversee the delivery of our Corporate Communications.

·        Lead on the drafting and delivery of key publications including our Annual Report, Investor and newsletters.

·        Lead on the delivery of our General Meeting.

·        Provide style guides to improve consistency of style and voice across the company.

·        Identify ways to improve the way we share information to the wider organisations, our customers, investors and partners.

·        Ensure the digital media platforms across the company are up to date and have relevant content – including our websites and social media platforms.

·        Responsible for the line management of the Marketing team. To supervise, motivate and monitor performance, including conducting regular supervision meetings, managing sick days and holidays and approving relevant training.

·        To review all hotel websites to ensure they are up to date in relation to the competition as well as productivity from internet segment.

·        To be responsible for Affiliate Marketing.

·        To be responsible for Social Media marketing and must be fully aware of social media marketing campaigns.

·        To liaise for Reputation Management for all hotels.

·        To attend management meetings as per requirement.

 

Essential Qualifications and Attributes

·        Previous experience in a similar role and ideally in boutique hotels

·        Excellent leadership skills and proven track record of training and developing employees.

·        Positive attitude and excellent communication skills

·        Attention to detail, great communication and organisational skills.

·        Ability to anticipate and resolve challenges / complaints.

·        Commitment to delivering a high level of customer service.

Benefits

·        Competitive salary

·        A supportive, empowering team environment

·        Benefits platform with various discounts

·        Wellbeing support, workshops and advice

·        28 holidays including eight bank holidays, with more holidays after two-year service

·        Cash-back health benefits, including optical, dental, chiropractor and physio services

·        Discounted gym membership

·        Access to Wellbeing platform and sessions, including EAP

·        Awards and Recognition Programme

·        Annual parties

·        Regular and ongoing training and development, including leadership workshops

·        Pension scheme

 

Eligibility

Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.

Equal Opportunity Employer

At Montcalm Collection, diversity and inclusion aren't just buzzwords. We genuinely value the unique perspectives everyone brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we provide a workplace free from discrimination and prejudice.

Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.

Note: If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this role.