Area Sales Manager

Bel & The Dragon and Lovely Pubs

Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.

Fuller’s is family and a place where everyone belongs.

Our values

• Do things the right way
• Being part of a family
• Celebrating individuality
• Always asking what’s next?

We are excited to announce a brand-new opportunity for an Area Sales Manager, focused on driving pre-booked growth across our Bel & The Dragon and Lovely Pubs businesses.

This is an exceptional role for a passionate, results-driven sales professional looking to shape and execute impactful sales strategies across multiple premium sites. You’ll play a key role in driving growth across all pre-book areas - including events, private dining, and large group bookings - while expanding our client base and supporting long-term business success.

Key Responsibilities:

• Develop and implement a strategic pre-booked sales plan across multiple locations
• Drive growth in all areas of pre-booked business: events, food & drink, and private hire
• Identify new business opportunities and support pipeline development
• Build and manage strong client relationships to drive repeat and referral business
• Co-create and deliver tailored room sales strategies for weddings, conferences, and events
• Collaboration with relevant stakeholders
• Provide leadership/guidance of site roles

What We’re Looking For:

• Proven experience in multi-site sales within hospitality or events
• A proactive, strategic mindset with a strong commercial focus
• Confident CRM user with experience managing client pipelines
• Strong relationship-building and negotiation skills
• Passion for premium hospitality and delivering memorable guest experiences

If you're ready to take on a rewarding new challenge with these exciting premium brands, Apply now!

Area Sales Manager

Bel & The Dragon and Lovely Pubs

Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.

Fuller’s is family and a place where everyone belongs.

Our values

• Do things the right way
• Being part of a family
• Celebrating individuality
• Always asking what’s next?

We are excited to announce a brand-new opportunity for an Area Sales Manager, focused on driving pre-booked growth across our Bel & The Dragon and Lovely Pubs businesses.

This is an exceptional role for a passionate, results-driven sales professional looking to shape and execute impactful sales strategies across multiple premium sites. You’ll play a key role in driving growth across all pre-book areas - including events, private dining, and large group bookings - while expanding our client base and supporting long-term business success.

Key Responsibilities:

• Develop and implement a strategic pre-booked sales plan across multiple locations
• Drive growth in all areas of pre-booked business: events, food & drink, and private hire
• Identify new business opportunities and support pipeline development
• Build and manage strong client relationships to drive repeat and referral business
• Co-create and deliver tailored room sales strategies for weddings, conferences, and events
• Collaboration with relevant stakeholders
• Provide leadership/guidance of site roles

What We’re Looking For:

• Proven experience in multi-site sales within hospitality or events
• A proactive, strategic mindset with a strong commercial focus
• Confident CRM user with experience managing client pipelines
• Strong relationship-building and negotiation skills
• Passion for premium hospitality and delivering memorable guest experiences

If you're ready to take on a rewarding new challenge with these exciting premium brands, Apply now!