Reports to: Director of Digital Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world.  Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!

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We are seeking a Senior Manager of Omnichannel Marketing who will serve as the Paris Baguette expert in Search Engine Optimization (SEO), website optimization, analytics, email marketing, and digital campaign execution. This individual will be responsible for the implementation and continuous improvement of our digital ecosystem including website performance, search visibility, offer deployment, email campaigns, SMS/push communications, and analytics reporting. They will partner cross-functionally to ensure all digital touchpoints drive engagement, conversion, and brand growth.

KNOWLEDGE AND

• Lead SEO strategy to improve website performance, search rankings, visibility, and user experience.
• Conduct ongoing website audits, identifying opportunities to enhance technical SEO, content structure, and page performance.
• Develop and maintain keyword research and oversee link-building efforts to support organic growth.
• Expand, update, and optimize website content to ensure accuracy and alignment with brand initiatives.
• Create, manage, and publish content for the consumer-facing website blog, ensuring topics align with seasonal campaigns and search demand.
• Oversee Google Tag Manager and GA4 tracking, ensuring accurate data capture, reporting, and analysis across all digital properties.
• Manage seasonal website content, ensuring timely updates that support marketing campaigns rollouts and promotional alignment.
• Develop and execute email marketing campaigns, ensuring brand voice, segmentation, and performance best practices are applied.
• Build and deploy loyalty program and online ordering offers that drive guest engagement, visit frequency, and incremental revenue while supporting national marketing initiatives.
• Provide comprehensive digital campaign reporting, analyzing performance metrics, identifying insights, and offering recommendations for continuous optimization.
• Manage and execute SMS and push notification campaigns, ensuring timely, relevant, and high-performing communications.
• Support listings management and local pages, ensuring accuracy, optimization, and alignment with brand standards across all cafés.
• Partner cross-functionally with Brand Marketing, Creative, and Off-Premises teams to ensure cohesive execution across digital channels.
• Support the execution of seasonal campaigns, promotions, and product launches across all relevant channels.
• Perform other functions as needed.

WHAT YOU NEED TO HAVE

• Degree in Marketing, Digital or related field
• Hands-on experience with GTM and GA4, including tagging, event setup, and data analysis.
• Google Certification preferred
• Restaurant/QSR or F&B industry experience, preferred
• Balance of strong strategic thinking and flawless execution
• Natural collaborator, proactive, solutions-oriented
• Flexible, adaptive, upbeat, open and visible work style portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.

SWEET BENEFITS

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays
• High Performance Culture

Reports to: Director of Digital Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world.  Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!

-------

We are seeking a Senior Manager of Omnichannel Marketing who will serve as the Paris Baguette expert in Search Engine Optimization (SEO), website optimization, analytics, email marketing, and digital campaign execution. This individual will be responsible for the implementation and continuous improvement of our digital ecosystem including website performance, search visibility, offer deployment, email campaigns, SMS/push communications, and analytics reporting. They will partner cross-functionally to ensure all digital touchpoints drive engagement, conversion, and brand growth.

KNOWLEDGE AND

• Lead SEO strategy to improve website performance, search rankings, visibility, and user experience.
• Conduct ongoing website audits, identifying opportunities to enhance technical SEO, content structure, and page performance.
• Develop and maintain keyword research and oversee link-building efforts to support organic growth.
• Expand, update, and optimize website content to ensure accuracy and alignment with brand initiatives.
• Create, manage, and publish content for the consumer-facing website blog, ensuring topics align with seasonal campaigns and search demand.
• Oversee Google Tag Manager and GA4 tracking, ensuring accurate data capture, reporting, and analysis across all digital properties.
• Manage seasonal website content, ensuring timely updates that support marketing campaigns rollouts and promotional alignment.
• Develop and execute email marketing campaigns, ensuring brand voice, segmentation, and performance best practices are applied.
• Build and deploy loyalty program and online ordering offers that drive guest engagement, visit frequency, and incremental revenue while supporting national marketing initiatives.
• Provide comprehensive digital campaign reporting, analyzing performance metrics, identifying insights, and offering recommendations for continuous optimization.
• Manage and execute SMS and push notification campaigns, ensuring timely, relevant, and high-performing communications.
• Support listings management and local pages, ensuring accuracy, optimization, and alignment with brand standards across all cafés.
• Partner cross-functionally with Brand Marketing, Creative, and Off-Premises teams to ensure cohesive execution across digital channels.
• Support the execution of seasonal campaigns, promotions, and product launches across all relevant channels.
• Perform other functions as needed.

WHAT YOU NEED TO HAVE

• Degree in Marketing, Digital or related field
• Hands-on experience with GTM and GA4, including tagging, event setup, and data analysis.
• Google Certification preferred
• Restaurant/QSR or F&B industry experience, preferred
• Balance of strong strategic thinking and flawless execution
• Natural collaborator, proactive, solutions-oriented
• Flexible, adaptive, upbeat, open and visible work style portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.

SWEET BENEFITS

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays
• High Performance Culture