Reports to: Director of Brand Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community, and is ready to rise to the occasion, we are looking for you to join our growing team!

WHAT WE ARE HUNGRY FOR

We are seeking an Integrated Marketing Manager who will focus on Local Café Marketing, Grand Openings and Communications.

This ideal candidate will serve as the Paris Baguette expert in local initiatives and café launch plans as well as driving national campaigns at the local & regional level. This individual will oversee the strategy & approach for all local marketing including media, direct mail, grass roots initiatives and franchisee communications. They will support our operators with localized marketing plans and effective grand opening tactics.

KNOWLEDGE AND RESPONSIBILITIES

• Lead the development and execution of café level marketing plans that are aligned with brand standards and designed to achieve sales goals, drive traffic, and increase brand loyalty; LCM (Local Café Marketing)
• Responsible for evaluating the effectiveness of marketing strategies, tactics, & programs; providing feedback and collaborating with the DMs (District Managers) to influence the evolution of programs, systems & processes.
• Develop and maintain relationships with agencies of record for local media, grand opening campaigns, and PR.
• Review and approve café grand opening press releases in partnership with franchise development team.
• Manage the local café marketing portal (collateral, signage & POP) as well as the portal for local media toolkits (Meta, Web ads, and Direct Mail).
• Host franchisee and operator LCM webinars to help educate and streamline local café marketing programs.
• Field operator requests for LCM support and track ongoing campaigns to determine results and effectiveness.
• Support local needs behind grass roots and community initiatives including sponsorships, fundraising and local charitable opportunities.
• Collaborate with Graphic Design team on LCM creative needs and portal campaign updates based on seasonality.
• Execute strategic Café Grand Opening plans to ensure strong café openings and return on investment.
• In collaboration with the New Cafe Development team, lead the Franchisees through the Grand Opening process from initial introductory calls and Q&A through budgeting and tactics to ensure a robust café launch.
• Prepare LCM and Grand Opening content presentations for senior leadership meetings that drive actionable decision making and recommendations for the organization.
• Coordinate, draft and execute Weekly Marketing Update content for Gatekeeper communications.
• Provide franchisees and operators with weekly marketing tips to drive additional sales and traffic within the 4 walls of their cafes.
• Collaborate with cross functional teams to gather content, develop and execute the monthly Paris Baguette newsletter.
• Coordinate and communicate information, content and presentations in preparation for the seasonal campaign readiness calls; pre and post.
• Track data for daily sales and guest counts as well as any relevant information, i.e. weather events/holidays etc. in order to prepare cafes with appropriate local café marketing materials.
• Work with Brand Marketing to ideate and refine the seasonal calendar, micro-campaigns, holiday initiatives, promotions, and activations.
• Mentor and train team members/interns as needed.
• Perform other functions as needed.

WHAT YOU NEED TO HAVE

• Minimum of 3-5 years Marketing experience
• Degree in Marketing or related field, preferred.
• Restaurant/QSR or F&B industry experience preferred.
• Franchise model experience preferred.
• Experience in developing marketing campaigns and programs which deliver profitable ROI
• Able to manage multiple projects in a timely manner.
• Balance of strong strategic thinking and flawless execution
• Diverse portfolio of skills and experience, including relationship-building, metrics, & data reporting and project management.
• Natural collaborator, proactive, solutions-oriented
• Flexible, adaptive, upbeat, open, and visible work style, with a successful track record of supporting locations across a large geographically decentralized portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.
• Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette’s Mission, Vision, Brand Values, and Culture.

SWEET BENEFITS

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays
• High Performance Culture

Reports to: Director of Brand Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community, and is ready to rise to the occasion, we are looking for you to join our growing team!

WHAT WE ARE HUNGRY FOR

We are seeking an Integrated Marketing Manager who will focus on Local Café Marketing, Grand Openings and Communications.

This ideal candidate will serve as the Paris Baguette expert in local initiatives and café launch plans as well as driving national campaigns at the local & regional level. This individual will oversee the strategy & approach for all local marketing including media, direct mail, grass roots initiatives and franchisee communications. They will support our operators with localized marketing plans and effective grand opening tactics.

KNOWLEDGE AND RESPONSIBILITIES

• Lead the development and execution of café level marketing plans that are aligned with brand standards and designed to achieve sales goals, drive traffic, and increase brand loyalty; LCM (Local Café Marketing)
• Responsible for evaluating the effectiveness of marketing strategies, tactics, & programs; providing feedback and collaborating with the DMs (District Managers) to influence the evolution of programs, systems & processes.
• Develop and maintain relationships with agencies of record for local media, grand opening campaigns, and PR.
• Review and approve café grand opening press releases in partnership with franchise development team.
• Manage the local café marketing portal (collateral, signage & POP) as well as the portal for local media toolkits (Meta, Web ads, and Direct Mail).
• Host franchisee and operator LCM webinars to help educate and streamline local café marketing programs.
• Field operator requests for LCM support and track ongoing campaigns to determine results and effectiveness.
• Support local needs behind grass roots and community initiatives including sponsorships, fundraising and local charitable opportunities.
• Collaborate with Graphic Design team on LCM creative needs and portal campaign updates based on seasonality.
• Execute strategic Café Grand Opening plans to ensure strong café openings and return on investment.
• In collaboration with the New Cafe Development team, lead the Franchisees through the Grand Opening process from initial introductory calls and Q&A through budgeting and tactics to ensure a robust café launch.
• Prepare LCM and Grand Opening content presentations for senior leadership meetings that drive actionable decision making and recommendations for the organization.
• Coordinate, draft and execute Weekly Marketing Update content for Gatekeeper communications.
• Provide franchisees and operators with weekly marketing tips to drive additional sales and traffic within the 4 walls of their cafes.
• Collaborate with cross functional teams to gather content, develop and execute the monthly Paris Baguette newsletter.
• Coordinate and communicate information, content and presentations in preparation for the seasonal campaign readiness calls; pre and post.
• Track data for daily sales and guest counts as well as any relevant information, i.e. weather events/holidays etc. in order to prepare cafes with appropriate local café marketing materials.
• Work with Brand Marketing to ideate and refine the seasonal calendar, micro-campaigns, holiday initiatives, promotions, and activations.
• Mentor and train team members/interns as needed.
• Perform other functions as needed.

WHAT YOU NEED TO HAVE

• Minimum of 3-5 years Marketing experience
• Degree in Marketing or related field, preferred.
• Restaurant/QSR or F&B industry experience preferred.
• Franchise model experience preferred.
• Experience in developing marketing campaigns and programs which deliver profitable ROI
• Able to manage multiple projects in a timely manner.
• Balance of strong strategic thinking and flawless execution
• Diverse portfolio of skills and experience, including relationship-building, metrics, & data reporting and project management.
• Natural collaborator, proactive, solutions-oriented
• Flexible, adaptive, upbeat, open, and visible work style, with a successful track record of supporting locations across a large geographically decentralized portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.
• Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette’s Mission, Vision, Brand Values, and Culture.

SWEET BENEFITS

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays
• High Performance Culture