Brand and Creative Lead – Remote

Join Our Team at Our Support Office

Location: Remote  (with occasional travel to parks and Support Office, Maidenhead, SL6 4FL

Salary: Competitive

Hours: 3 days (21-hours per week)

Availability: Immediate start

Job Type: Permanent

Are you a creative leader with a passion for building bold, distinctive brands? At Haulfryn, we’re on a mission to elevate our visual identity and bring fresh energy to the way people experience our holiday parks. As our Brand and Creative Lead, you’ll shape the creative direction of one of the UK’s most established family-owned holiday park groups, while keeping us one step ahead of the industry.

This is a unique opportunity to work remotely while leading creative change, backed by 90 years of heritage and innovation.

Why Join Us?

We believe in rewarding your hard work with a supportive and inspiring environment. Here’s what we offer:

• Competitive Salary
• Discounted Holidays at our picturesque UK holiday parks
• Discounted Meals at on-site restaurants
• 30 Days Holiday (including bank holidays), increasing to 35 days with service (pro-rata for part-time)
• Company Sick Pay
• Pension Scheme & Life Assurance
• Online, high street and leisure discounts
• Employee Assistance and Wellbeing Program
• Eye Test Vouchers for VDU users
• Team Member of the Month award
• Continuous Training & Development Opportunities
• Be part of a company with 90 years of family values and a commitment to sustainability

What You’ll Do

As Brand and Creative Lead, you will:

• Lead the visual brand strategy and creative identity for Haulfryn, ensuring it is bold, modern, and distinctive
• Apply a digital-first mindset to develop creative concepts and campaigns that support business and marketing objectives
• Lead and coach the in-house graphic designer and external freelancers, driving ideation and high-quality creative delivery
• Deliver creative assets across:
• Digital: UX design, website, emails, digital advertising
• Print: POS, direct mail, OOH, brochures
• Video and photo editing
• Brand copy input and tone-of-voice alignment
• Manage workload and creative workflow, and present designs for stakeholder feedback
• Own the brand across all outputs (digital, visual, print) and third-party materials
• Evolve and maintain our brand guidelines and toolkit to ensure consistent, aligned execution
• Write creative briefs for external agencies and partners, including video, animation, banners, emails, and brochures
• Lead creative development for TV and radio adverts where needed (visuals, scripts, voiceovers)
• Direct the photography and videography style, ensuring on-brand, quality output
• Drive improvements in creative process efficiency and effectiveness
• Stay updated on industry trends, tools, and new technologies

Who We’re Looking For

You’ll bring:

• At least 10 years’ experience in a brand and creative design role, ideally in-house and in a DTC brand setting
• A degree in a relevant design discipline
• A strong portfolio covering digital design (UX, websites, email templates, display, social)
• Experience across print and POS design
• Deep understanding of UX to elevate user journeys
• Strong experience directing and delivering photo and video shoots, including styling and working with talent
• A proven ability to create effective creative executions that drive commercial performance and reflect brand values
• Confidence in developing and implementing a brand, visual identity, tone of voice, and toolkit
• Proficiency in Photoshop, Illustrator, InDesign, XD
• Working knowledge of Premier Pro
• Experience managing external suppliers/agencies and working collaboratively

Desirable

• B2C experience in travel, leisure, or property sales (especially holiday homes or residential parks), or other high-consideration purchase environments
• Experience in animated content creation
• Skilled in briefing and managing external creative partners (freelancers and agencies)
• Consumer copywriting experience is a plus

Why Choose Haulfryn?

With 90 years of expertise, we’re proud to be one of the UK’s leading holiday park operators. What sets us apart?

• Exceptional Locations: Work in a place that inspires
• Family Values: Join a supportive, community-focused team
• Nurturing Nature: Sustainability is at the heart of what we do

If you’re ready to lead with creativity, consistency, and commercial impact we’d love to hear from you.

Apply today to join Haulfryn as our Brand and Creative Lead.

In line with the requirements of the Immigration, Asylum and Nationality Act 2006, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.

Brand and Creative Lead – Remote

Join Our Team at Our Support Office

Location: Remote  (with occasional travel to parks and Support Office, Maidenhead, SL6 4FL

Salary: Competitive

Hours: 3 days (21-hours per week)

Availability: Immediate start

Job Type: Permanent

Are you a creative leader with a passion for building bold, distinctive brands? At Haulfryn, we’re on a mission to elevate our visual identity and bring fresh energy to the way people experience our holiday parks. As our Brand and Creative Lead, you’ll shape the creative direction of one of the UK’s most established family-owned holiday park groups, while keeping us one step ahead of the industry.

This is a unique opportunity to work remotely while leading creative change, backed by 90 years of heritage and innovation.

Why Join Us?

We believe in rewarding your hard work with a supportive and inspiring environment. Here’s what we offer:

• Competitive Salary
• Discounted Holidays at our picturesque UK holiday parks
• Discounted Meals at on-site restaurants
• 30 Days Holiday (including bank holidays), increasing to 35 days with service (pro-rata for part-time)
• Company Sick Pay
• Pension Scheme & Life Assurance
• Online, high street and leisure discounts
• Employee Assistance and Wellbeing Program
• Eye Test Vouchers for VDU users
• Team Member of the Month award
• Continuous Training & Development Opportunities
• Be part of a company with 90 years of family values and a commitment to sustainability

What You’ll Do

As Brand and Creative Lead, you will:

• Lead the visual brand strategy and creative identity for Haulfryn, ensuring it is bold, modern, and distinctive
• Apply a digital-first mindset to develop creative concepts and campaigns that support business and marketing objectives
• Lead and coach the in-house graphic designer and external freelancers, driving ideation and high-quality creative delivery
• Deliver creative assets across:
• Digital: UX design, website, emails, digital advertising
• Print: POS, direct mail, OOH, brochures
• Video and photo editing
• Brand copy input and tone-of-voice alignment
• Manage workload and creative workflow, and present designs for stakeholder feedback
• Own the brand across all outputs (digital, visual, print) and third-party materials
• Evolve and maintain our brand guidelines and toolkit to ensure consistent, aligned execution
• Write creative briefs for external agencies and partners, including video, animation, banners, emails, and brochures
• Lead creative development for TV and radio adverts where needed (visuals, scripts, voiceovers)
• Direct the photography and videography style, ensuring on-brand, quality output
• Drive improvements in creative process efficiency and effectiveness
• Stay updated on industry trends, tools, and new technologies

Who We’re Looking For

You’ll bring:

• At least 10 years’ experience in a brand and creative design role, ideally in-house and in a DTC brand setting
• A degree in a relevant design discipline
• A strong portfolio covering digital design (UX, websites, email templates, display, social)
• Experience across print and POS design
• Deep understanding of UX to elevate user journeys
• Strong experience directing and delivering photo and video shoots, including styling and working with talent
• A proven ability to create effective creative executions that drive commercial performance and reflect brand values
• Confidence in developing and implementing a brand, visual identity, tone of voice, and toolkit
• Proficiency in Photoshop, Illustrator, InDesign, XD
• Working knowledge of Premier Pro
• Experience managing external suppliers/agencies and working collaboratively

Desirable

• B2C experience in travel, leisure, or property sales (especially holiday homes or residential parks), or other high-consideration purchase environments
• Experience in animated content creation
• Skilled in briefing and managing external creative partners (freelancers and agencies)
• Consumer copywriting experience is a plus

Why Choose Haulfryn?

With 90 years of expertise, we’re proud to be one of the UK’s leading holiday park operators. What sets us apart?

• Exceptional Locations: Work in a place that inspires
• Family Values: Join a supportive, community-focused team
• Nurturing Nature: Sustainability is at the heart of what we do

If you’re ready to lead with creativity, consistency, and commercial impact we’d love to hear from you.

Apply today to join Haulfryn as our Brand and Creative Lead.

In line with the requirements of the Immigration, Asylum and Nationality Act 2006, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.