Welcome to The Ivy Collection; we embody timeless elegance and vibrant hospitality in every guest experience. Our iconic restaurants, situated across the UK and beyond, are celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.

We are looking for a Digital Marketing Manager at The Ivy Collection! 

The Digital Marketing Manager is responsible for leading initiatives across SEO, content strategy, analytics, and digital platforms to drive engagement and increase brand reach, sales and restaurant bookings. This role ensures that all digital touchpoints align with the organisation’s goals, providing data-driven insights and innovation to optimize the digital presence.

Reporting to the Head of Digital, the Digital Marketing Manager will collaborate with internal and external stakeholders to enhance brand visibility and performance. The ideal candidate will thrive in a fast-paced, dynamic environment and be passionate about delivering innovative digital strategies as well as the restaurant and hospitality sector. They should be proactive and adaptable and possess the ability to work well in cross-functional teams while bringing a strategic mindset.

Key Responsibilities

• Develop and implement comprehensive SEO strategies, including keyword research, technical audits, content optimization, and link-building.
• Monitor and analyze organic search performance using tools like Google Analytics and SEMrush, identifying opportunities for growth.
• Implement SEO best practices to drive a significant increase in organic search traffic and revenue for The Ivy across both nationally and regionally targeted keywords.
• Manage and execute the online gifting and revenue plan, analysing data and reporting to identify further opportunity - currently generates circa £16Mio per yea.r
• Develop and execute on-site content strategy targeting key dining occasions and calendar events, as well as optimize all restaurant and menu content to grow reach across SERPs and emerging research technologies, including AI platforms.
• Collaborate with the Paid Media team to share learnings and enable an integrated search marketing approach to deliver the highest ROI, and deliver incremental bookings.
• Utilise analytics to monitor performance, provide actionable insights that influence future marketing initiatives and drive growth in restaurant bookings
• Working alongside the wider digital marketing team to develop reporting processes, as well as testing frameworks to drive a data led culture.
• Cascade insights and learnings to leadership and wider business teams.
• Manage and maintain platforms such as Yext, OpenTable, and D3R to ensure optimal performance.

Background

• Bachelor’s Degree in Marketing, Digital or related field.
• 3- 5 years’ experience in SEO, content marketing, and analytics, with a proven track record of developing and implementing successful digital marketing strategies across relevant channels
• Proficiency with tools like Google Analytics and SEO platforms is essential
• Experience with Yext, and local listing platforms is desirable
• Experience marketing and administering gift card sales would be an advantage, particularly in driving engagements and revenue for restaurant brands.
• Strong communication and organizational skills, with a results-oriented mindset.
• Ability to collaborate effectively across teams and deliver innovative solutions.
• Able to thrive in a fast-paced environment, readily adapting to changing priorities and aggressive timelines

Benefits & rewards:

• 50% staff discount for you and up to 3 friends when you dine in our restaurants.
• Celebrate career anniversaries with a gift voucher to dine in our restaurants.
• Career Development and Training, including Apprenticeships.
• Extra holiday allowance for length of service, up to 5 extra days after 5 years.
• You can take your Birthday as a day off - Guaranteed!
• Access to discounts on 100s of retailers, health, entertainment, travel & more.

The Ivy Collection is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 About us: Our shared CARING values help create an environment where we are happy, and engaged and we care for ourselves, our colleagues, our guests, and we celebrate our individualities and differences.

Welcome to The Ivy Collection; we embody timeless elegance and vibrant hospitality in every guest experience. Our iconic restaurants, situated across the UK and beyond, are celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.

We are looking for a Digital Marketing Manager at The Ivy Collection! 

The Digital Marketing Manager is responsible for leading initiatives across SEO, content strategy, analytics, and digital platforms to drive engagement and increase brand reach, sales and restaurant bookings. This role ensures that all digital touchpoints align with the organisation’s goals, providing data-driven insights and innovation to optimize the digital presence.

Reporting to the Head of Digital, the Digital Marketing Manager will collaborate with internal and external stakeholders to enhance brand visibility and performance. The ideal candidate will thrive in a fast-paced, dynamic environment and be passionate about delivering innovative digital strategies as well as the restaurant and hospitality sector. They should be proactive and adaptable and possess the ability to work well in cross-functional teams while bringing a strategic mindset.

Key Responsibilities

• Develop and implement comprehensive SEO strategies, including keyword research, technical audits, content optimization, and link-building.
• Monitor and analyze organic search performance using tools like Google Analytics and SEMrush, identifying opportunities for growth.
• Implement SEO best practices to drive a significant increase in organic search traffic and revenue for The Ivy across both nationally and regionally targeted keywords.
• Manage and execute the online gifting and revenue plan, analysing data and reporting to identify further opportunity - currently generates circa £16Mio per yea.r
• Develop and execute on-site content strategy targeting key dining occasions and calendar events, as well as optimize all restaurant and menu content to grow reach across SERPs and emerging research technologies, including AI platforms.
• Collaborate with the Paid Media team to share learnings and enable an integrated search marketing approach to deliver the highest ROI, and deliver incremental bookings.
• Utilise analytics to monitor performance, provide actionable insights that influence future marketing initiatives and drive growth in restaurant bookings
• Working alongside the wider digital marketing team to develop reporting processes, as well as testing frameworks to drive a data led culture.
• Cascade insights and learnings to leadership and wider business teams.
• Manage and maintain platforms such as Yext, OpenTable, and D3R to ensure optimal performance.

Background

• Bachelor’s Degree in Marketing, Digital or related field.
• 3- 5 years’ experience in SEO, content marketing, and analytics, with a proven track record of developing and implementing successful digital marketing strategies across relevant channels
• Proficiency with tools like Google Analytics and SEO platforms is essential
• Experience with Yext, and local listing platforms is desirable
• Experience marketing and administering gift card sales would be an advantage, particularly in driving engagements and revenue for restaurant brands.
• Strong communication and organizational skills, with a results-oriented mindset.
• Ability to collaborate effectively across teams and deliver innovative solutions.
• Able to thrive in a fast-paced environment, readily adapting to changing priorities and aggressive timelines

Benefits & rewards:

• 50% staff discount for you and up to 3 friends when you dine in our restaurants.
• Celebrate career anniversaries with a gift voucher to dine in our restaurants.
• Career Development and Training, including Apprenticeships.
• Extra holiday allowance for length of service, up to 5 extra days after 5 years.
• You can take your Birthday as a day off - Guaranteed!
• Access to discounts on 100s of retailers, health, entertainment, travel & more.

The Ivy Collection is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 About us: Our shared CARING values help create an environment where we are happy, and engaged and we care for ourselves, our colleagues, our guests, and we celebrate our individualities and differences.