Job title: Membership Manager

Department: Membership

Reports to: Global Director of Membership

Location: The Twenty Two, London Contract Type: Full-Time, Permanent

Role Purpose

The Membership Manager is responsible for driving the growth of The Twenty Two’s private members’ club by actively securing new, high-quality members who align with the brand’s values and desired community profile. This is an outbound, target-driven role that requires disciplined pipeline management, proactive relationship-building, and rigorous adherence to sales processes.

The position is distinct from the Membership Retention team. The focus here is exclusively on new member acquisition.

Key Responsibilities

·         New Member Prospecting & Acquisition

·         Identify, research, and pursue prospective members who align with The Twenty Two’s brand and membership criteria.

·         Build and maintain a robust pipeline of leads, moving prospects through clearly defined stages (Targeted → Contacted → Qualified/Engaged → Proposal Sent → Negotiation → Converted).

·         Develop tailored engagement strategies for each prospect, including personal introductions, club visits, bespoke events, and direct outreach.

·         Prepare and deliver compelling membership proposals that reflect the value proposition of The Twenty Two.

Target-List Management

·         Submit an initial Target List of at least 10× the monthly KPI (e.g., minimum 80 prospects if KPI is 8 conversions/month) within 10 days of starting.

·         Maintain an up-to-date Target List with mandatory data fields, including lead source, contact channel, probability, status, forecast join date, and notes.

·         Ensure consistent weekly updates to the Target List by the Monday 18:00 deadline.

o   For each prospect in the “Targeted” stage, prepare a Conversion Map documenting: Rationale for targeting (fit with club profile)

o   Access path (referrals, social introductions)

o   Engagement sequence (planned touch-points)

o   Timeline for advancement to the next stage

o   Alternative strategies if initial approach fails

KPI Achievement & Reporting

·         Meet or exceed monthly and quarterly conversion KPIs as defined by the Membership Department (e.g., 8/month).

·         Ramp expectations apply during onboarding (e.g., 50% quota in first two months).

·         Use internal dashboards and CRM tools to monitor personal performance against KPIs in real time.

·         Participate in weekly stand-ups and pipeline reviews to report progress, flag risks, and collaborate on solutions.

·         Maintain high data quality standards in all reporting and CRM updates.

Relationship-Building & Brand Representation

·         Serve as an ambassador for The Twenty Two’s values, brand, and culture at all times.

·         Develop and nurture high-value networks in relevant industries (arts, culture, business, hospitality, etc.).

·         Leverage warm introductions and social channels to secure referrals and strengthen access to desirable prospects.

·         Represent the club at internal and external events, hosting prospective members and guiding them through the joining process.

Compliance & Accountability

·         Adhere to all membership acquisition protocols, including timely Target List submissions and updates.

·         Accept and action feedback from coaching sessions and performance reviews.

·         Comply with all company policies, including data protection and privacy obligations under UK GDPR.

·         Understand and uphold the company’s disciplinary procedures, including potential consequences for consistent underperformance or non-compliance (e.g., warnings, performance improvement plans, or, in severe cases, dismissal in line with UK employment law).

Performance Measures & KPIs

·         Monthly new member conversions against set targets (with quarterly goals).

·         Quality and accuracy of Target List submissions and weekly updates.

·         Pipeline health (stage velocity, probability accuracy, stalled leads management).

·         Adherence to engagement plans and conversion mapping requirements.

·         Consistent participation in weekly reviews and meetings.

·         Positive feedback from peers, managers, and prospective members regarding professionalism and brand alignment.

Compensation Framework

·         Base salary with variable performance-related of up to 20%.

·         Commission structure: linear payout for 70–120% of quota; overachievement kicker for ≥120% of quota, capped as per policy.

·         Zero variable payout if below 70% of quota in a given month.

·         Commencing from second month of employment, auto-dismissal consideration if <70% of quota is achieved in two consecutive months or any three months within a rolling six-month period (subject to fair and lawful process).

Person Specification

Essential

·         Demonstrated experience in sales, business development, membership acquisition, or luxury hospitality.

·         Strong interpersonal and networking skills, with the ability to build genuine relationships.

·         Excellent organisational discipline, with a structured approach to pipeline management.

·         High level of written and verbal communication skills.

·         Proficiency in CRM tools and basic reporting dashboards.

·         Results-oriented mindset, with proven ability to hit and exceed targets.

·         Collaborative approach, with willingness to share knowledge and best practices with the wider team.

Desirable

·         Experience in private members’ clubs or luxury brand environments.

·         Existing high-value network in relevant industries.

·         Familiarity with London’s social, cultural, and business landscape.

Working Relationships

·         Reports to the Global Director of Membership.

·         Works closely with the Membership Team, General Manager, and Ownership representatives.

·         Collaborates with Guest Relations teams (while maintaining clear role boundaries).

Values & Culture

·         Uphold The Twenty Two’s commitment to exceptional guest experience, exclusivity, and discretion.

·         Model integrity, professionalism, and creativity in all interactions.

·         Support a culture of transparency, accountability, and continuous improvement.

General

This job description is not exhaustive. You may be required to carry out other reasonable duties at the request of the Proprietors. The content of this job description may be reviewed and amended from time to time to reflect business requirements. 

 Job title: Membership Manager

Department: Membership

Reports to: Global Director of Membership

Location: The Twenty Two, London Contract Type: Full-Time, Permanent

Role Purpose

The Membership Manager is responsible for driving the growth of The Twenty Two’s private members’ club by actively securing new, high-quality members who align with the brand’s values and desired community profile. This is an outbound, target-driven role that requires disciplined pipeline management, proactive relationship-building, and rigorous adherence to sales processes.

The position is distinct from the Membership Retention team. The focus here is exclusively on new member acquisition.

Key Responsibilities

·         New Member Prospecting & Acquisition

·         Identify, research, and pursue prospective members who align with The Twenty Two’s brand and membership criteria.

·         Build and maintain a robust pipeline of leads, moving prospects through clearly defined stages (Targeted → Contacted → Qualified/Engaged → Proposal Sent → Negotiation → Converted).

·         Develop tailored engagement strategies for each prospect, including personal introductions, club visits, bespoke events, and direct outreach.

·         Prepare and deliver compelling membership proposals that reflect the value proposition of The Twenty Two.

Target-List Management

·         Submit an initial Target List of at least 10× the monthly KPI (e.g., minimum 80 prospects if KPI is 8 conversions/month) within 10 days of starting.

·         Maintain an up-to-date Target List with mandatory data fields, including lead source, contact channel, probability, status, forecast join date, and notes.

·         Ensure consistent weekly updates to the Target List by the Monday 18:00 deadline.

o   For each prospect in the “Targeted” stage, prepare a Conversion Map documenting: Rationale for targeting (fit with club profile)

o   Access path (referrals, social introductions)

o   Engagement sequence (planned touch-points)

o   Timeline for advancement to the next stage

o   Alternative strategies if initial approach fails

KPI Achievement & Reporting

·         Meet or exceed monthly and quarterly conversion KPIs as defined by the Membership Department (e.g., 8/month).

·         Ramp expectations apply during onboarding (e.g., 50% quota in first two months).

·         Use internal dashboards and CRM tools to monitor personal performance against KPIs in real time.

·         Participate in weekly stand-ups and pipeline reviews to report progress, flag risks, and collaborate on solutions.

·         Maintain high data quality standards in all reporting and CRM updates.

Relationship-Building & Brand Representation

·         Serve as an ambassador for The Twenty Two’s values, brand, and culture at all times.

·         Develop and nurture high-value networks in relevant industries (arts, culture, business, hospitality, etc.).

·         Leverage warm introductions and social channels to secure referrals and strengthen access to desirable prospects.

·         Represent the club at internal and external events, hosting prospective members and guiding them through the joining process.

Compliance & Accountability

·         Adhere to all membership acquisition protocols, including timely Target List submissions and updates.

·         Accept and action feedback from coaching sessions and performance reviews.

·         Comply with all company policies, including data protection and privacy obligations under UK GDPR.

·         Understand and uphold the company’s disciplinary procedures, including potential consequences for consistent underperformance or non-compliance (e.g., warnings, performance improvement plans, or, in severe cases, dismissal in line with UK employment law).

Performance Measures & KPIs

·         Monthly new member conversions against set targets (with quarterly goals).

·         Quality and accuracy of Target List submissions and weekly updates.

·         Pipeline health (stage velocity, probability accuracy, stalled leads management).

·         Adherence to engagement plans and conversion mapping requirements.

·         Consistent participation in weekly reviews and meetings.

·         Positive feedback from peers, managers, and prospective members regarding professionalism and brand alignment.

Compensation Framework

·         Base salary with variable performance-related of up to 20%.

·         Commission structure: linear payout for 70–120% of quota; overachievement kicker for ≥120% of quota, capped as per policy.

·         Zero variable payout if below 70% of quota in a given month.

·         Commencing from second month of employment, auto-dismissal consideration if <70% of quota is achieved in two consecutive months or any three months within a rolling six-month period (subject to fair and lawful process).

Person Specification

Essential

·         Demonstrated experience in sales, business development, membership acquisition, or luxury hospitality.

·         Strong interpersonal and networking skills, with the ability to build genuine relationships.

·         Excellent organisational discipline, with a structured approach to pipeline management.

·         High level of written and verbal communication skills.

·         Proficiency in CRM tools and basic reporting dashboards.

·         Results-oriented mindset, with proven ability to hit and exceed targets.

·         Collaborative approach, with willingness to share knowledge and best practices with the wider team.

Desirable

·         Experience in private members’ clubs or luxury brand environments.

·         Existing high-value network in relevant industries.

·         Familiarity with London’s social, cultural, and business landscape.

Working Relationships

·         Reports to the Global Director of Membership.

·         Works closely with the Membership Team, General Manager, and Ownership representatives.

·         Collaborates with Guest Relations teams (while maintaining clear role boundaries).

Values & Culture

·         Uphold The Twenty Two’s commitment to exceptional guest experience, exclusivity, and discretion.

·         Model integrity, professionalism, and creativity in all interactions.

·         Support a culture of transparency, accountability, and continuous improvement.

General

This job description is not exhaustive. You may be required to carry out other reasonable duties at the request of the Proprietors. The content of this job description may be reviewed and amended from time to time to reflect business requirements.