Job Title: Designer – Growth & Commercial
Salary Banding: 45k – 55k per annum (DOE) + Benefits + Bonus  & LTIP Programme
Contract type: Permanent & Full time
Location: London (Maple St – 4 days a week)

 Be Part of Something Big. Join the Wingstop Team!

At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.

We have been recognised for our commitment to excellence earning accolades such as (Sunday Times Best Places to Work 2024, 2025 & 2026, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025). But our mission remains simple: BRING THE FLAVOUR.

Who are we looking for?

The Designer – Growth & Commercial is responsible for creating high performing, commercially effective creative that drives growth across Wingstop UK & Ireland.

Sitting within the Brand team and reporting to the Brand Creative Lead, this role partners closely with the Growth function to design creative that supports key commercial priorities including loyalty, occasion marketing, delivery growth, menu optimisation, digital ordering, paid social performance and in restaurant conversion.

This is a hands-on design role focused on delivery and execution at pace. The role will own the production of growth focused creative assets across digital, in store, LSM marketing, CRM and paid media channels, ensuring work is on brand, commercially effective and delivered in line with growth team priorities.

The role requires a designer who understands that good creative does more than look good, it drives action, improves customer experience and supports commercial performance.

Key Responsibilities

Commercial & Growth Design

• Design commercially driven creative that supports customer acquisition, retention, frequency and spend
• Create design solutions for key growth initiatives including: Loyalty programme creative and customer communications, LSM marketing, Occasion based marketing campaigns, Delivery menu optimisation and promotional activity, Paid social advertising and performance creative, CRM and lifecycle marketing assets, Menu management and promotional point of sale, Self-order kiosk journeys and interface design, In store promotional materials and retail messaging.
• Design creative that improves conversion and customer engagement across digital and physical touchpoints
• Translate commercial priorities into clear, compelling visual design that drives action

Paid Media & Performance Creative

• Create and optimise paid social creative across Meta, TikTok, display and digital acquisition channels
• Produce multiple asset variations to support testing, learning and campaign optimisation
• Work closely with Growth and paid media agency team to iterate creative based on results and trading performance
• Design with commercial outcomes in mind, balancing brand consistency with performance objectives

Menu, Delivery & Ordering Experience

• Design and maintain customer facing menu assets across delivery platforms, in store environments and in future kiosks
• Support menu merchandising and product hierarchy to improve ease of ordering and basket size
• Create assets that support upsell, product discovery and promotional visibility
• Partner with Growth and Operations teams to ensure menus and promotional creative remain current, effective and operationally executable

Creative Delivery & Workflow Management

• Deliver high volumes of creative work across multiple concurrent commercial initiatives
• Manage design workflow effectively to meet deadlines and support fast moving trading priorities
• Produce assets quickly, accurately and consistently across digital, social, print and retail formats
• Ensure all work is delivered on time, on brand and to a high standard of craft
• Manage versioning, amends and asset rollout across multiple channels and stakeholders

Brand Consistency & Creative Standards

• Apply Wingstop brand identity consistently across all commercial and growth activity
• Work closely with the Brand Creative Lead to maintain a high creative standard while adapting design for performance and conversion objectives
• Help evolve templates, systems and asset libraries that improve efficiency and consistency
• Ensure creative balances commercial effectiveness with strong brand execution

Cross-Functional Partnership

• Partner closely with the Chief Growth Officer and Growth team to understand priorities, campaigns and performance goals (dotted line reporting)
• Collaborate with CRM, Digital, Operations and Brand teams to ensure creative supports customer and business objectives
• Translate briefs into commercially effective creative solutions with speed and clarity
• Contribute proactively to improving creative effectiveness through ideas, optimisation and testing

Skills & Experience

Essential

• 5+ years’ experience in graphic design, commercial design, growth marketing design or performance creative roles
• Food experience and passion essential
• Strong portfolio demonstrating commercially focused design work across digital, paid social, CRM, retail or customer marketing
• Experience designing for performance, conversion or customer engagement, not just brand campaigns
• Strong understanding of digital first design principles and customer behaviour
• Experience creating assets across paid social, CRM, digital marketing and retail channels
• Ability to manage multiple priorities and deliver high volumes of work at pace
• Excellent organisation and attention to detail
• Strong working knowledge of Adobe Creative Suite and Figma

Desirable

• Experience in QSR, food & beverage, hospitality, retail or other fast paced consumer brands
• Experience designing for loyalty, CRM, ordering journeys or digital customer experiences
• Experience working closely with Growth, Digital or Performance Marketing teams
• Experience with kiosk, web app or customer journey design
• Motion, animation or lightweight video editing skills

 Key Behaviours & Mindset

• Commercially minded and understands how design influences customer behaviour
• Fast, organised and comfortable working in a high-volume environment
• Strong bias for delivery and getting work out the door at pace
• Curious about performance, testing and what drives results
• Pragmatic and solution oriented, able to balance speed, quality and business need
• Collaborative and comfortable working across Brand and Growth teams
• Takes ownership and thrives in fast moving trading environments

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

• Enhanced holiday allowance (25 days + Bank Holidays + Birthday Off)
• Enhanced company sick pay (2 weeks full pay) 12 Month Rolling
• Pension Contributions (3% Employer)
• Enhanced Family Friendly leave
• Private Healthcare - Sole Cover 
• Travel: 45p per mileage allowance
• Company Laptop & Phone
• Bonus Base of 15% with Stretch Opportunity! 
• LTIP from Year 3 of Employment 
• 20-50% Employee discount when dining with Friends & Family
• Access to our Benefits platform – Lifestyle savings, Recognition & Well-being EAP

 Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we’re here to assist you.

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!

AI Disclaimer

AI can be a useful tool and we understand many candidates use it for support. That said, we're really interested in you, not an AI-generated version of you. We want to hear your voice and understand your real experience.

Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that's who we're excited to meet.

#INHO

Job Title: Designer – Growth & Commercial
Salary Banding: 45k – 55k per annum (DOE) + Benefits + Bonus  & LTIP Programme
Contract type: Permanent & Full time
Location: London (Maple St – 4 days a week)

 Be Part of Something Big. Join the Wingstop Team!

At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.

We have been recognised for our commitment to excellence earning accolades such as (Sunday Times Best Places to Work 2024, 2025 & 2026, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025). But our mission remains simple: BRING THE FLAVOUR.

Who are we looking for?

The Designer – Growth & Commercial is responsible for creating high performing, commercially effective creative that drives growth across Wingstop UK & Ireland.

Sitting within the Brand team and reporting to the Brand Creative Lead, this role partners closely with the Growth function to design creative that supports key commercial priorities including loyalty, occasion marketing, delivery growth, menu optimisation, digital ordering, paid social performance and in restaurant conversion.

This is a hands-on design role focused on delivery and execution at pace. The role will own the production of growth focused creative assets across digital, in store, LSM marketing, CRM and paid media channels, ensuring work is on brand, commercially effective and delivered in line with growth team priorities.

The role requires a designer who understands that good creative does more than look good, it drives action, improves customer experience and supports commercial performance.

Key Responsibilities

Commercial & Growth Design

• Design commercially driven creative that supports customer acquisition, retention, frequency and spend
• Create design solutions for key growth initiatives including: Loyalty programme creative and customer communications, LSM marketing, Occasion based marketing campaigns, Delivery menu optimisation and promotional activity, Paid social advertising and performance creative, CRM and lifecycle marketing assets, Menu management and promotional point of sale, Self-order kiosk journeys and interface design, In store promotional materials and retail messaging.
• Design creative that improves conversion and customer engagement across digital and physical touchpoints
• Translate commercial priorities into clear, compelling visual design that drives action

Paid Media & Performance Creative

• Create and optimise paid social creative across Meta, TikTok, display and digital acquisition channels
• Produce multiple asset variations to support testing, learning and campaign optimisation
• Work closely with Growth and paid media agency team to iterate creative based on results and trading performance
• Design with commercial outcomes in mind, balancing brand consistency with performance objectives

Menu, Delivery & Ordering Experience

• Design and maintain customer facing menu assets across delivery platforms, in store environments and in future kiosks
• Support menu merchandising and product hierarchy to improve ease of ordering and basket size
• Create assets that support upsell, product discovery and promotional visibility
• Partner with Growth and Operations teams to ensure menus and promotional creative remain current, effective and operationally executable

Creative Delivery & Workflow Management

• Deliver high volumes of creative work across multiple concurrent commercial initiatives
• Manage design workflow effectively to meet deadlines and support fast moving trading priorities
• Produce assets quickly, accurately and consistently across digital, social, print and retail formats
• Ensure all work is delivered on time, on brand and to a high standard of craft
• Manage versioning, amends and asset rollout across multiple channels and stakeholders

Brand Consistency & Creative Standards

• Apply Wingstop brand identity consistently across all commercial and growth activity
• Work closely with the Brand Creative Lead to maintain a high creative standard while adapting design for performance and conversion objectives
• Help evolve templates, systems and asset libraries that improve efficiency and consistency
• Ensure creative balances commercial effectiveness with strong brand execution

Cross-Functional Partnership

• Partner closely with the Chief Growth Officer and Growth team to understand priorities, campaigns and performance goals (dotted line reporting)
• Collaborate with CRM, Digital, Operations and Brand teams to ensure creative supports customer and business objectives
• Translate briefs into commercially effective creative solutions with speed and clarity
• Contribute proactively to improving creative effectiveness through ideas, optimisation and testing

Skills & Experience

Essential

• 5+ years’ experience in graphic design, commercial design, growth marketing design or performance creative roles
• Food experience and passion essential
• Strong portfolio demonstrating commercially focused design work across digital, paid social, CRM, retail or customer marketing
• Experience designing for performance, conversion or customer engagement, not just brand campaigns
• Strong understanding of digital first design principles and customer behaviour
• Experience creating assets across paid social, CRM, digital marketing and retail channels
• Ability to manage multiple priorities and deliver high volumes of work at pace
• Excellent organisation and attention to detail
• Strong working knowledge of Adobe Creative Suite and Figma

Desirable

• Experience in QSR, food & beverage, hospitality, retail or other fast paced consumer brands
• Experience designing for loyalty, CRM, ordering journeys or digital customer experiences
• Experience working closely with Growth, Digital or Performance Marketing teams
• Experience with kiosk, web app or customer journey design
• Motion, animation or lightweight video editing skills

 Key Behaviours & Mindset

• Commercially minded and understands how design influences customer behaviour
• Fast, organised and comfortable working in a high-volume environment
• Strong bias for delivery and getting work out the door at pace
• Curious about performance, testing and what drives results
• Pragmatic and solution oriented, able to balance speed, quality and business need
• Collaborative and comfortable working across Brand and Growth teams
• Takes ownership and thrives in fast moving trading environments

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:

• Enhanced holiday allowance (25 days + Bank Holidays + Birthday Off)
• Enhanced company sick pay (2 weeks full pay) 12 Month Rolling
• Pension Contributions (3% Employer)
• Enhanced Family Friendly leave
• Private Healthcare - Sole Cover 
• Travel: 45p per mileage allowance
• Company Laptop & Phone
• Bonus Base of 15% with Stretch Opportunity! 
• LTIP from Year 3 of Employment 
• 20-50% Employee discount when dining with Friends & Family
• Access to our Benefits platform – Lifestyle savings, Recognition & Well-being EAP

 Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we’re here to assist you.

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!

AI Disclaimer

AI can be a useful tool and we understand many candidates use it for support. That said, we're really interested in you, not an AI-generated version of you. We want to hear your voice and understand your real experience.

Applications or interview tasks that rely heavily on AI may not give us an accurate picture of who you are. Bring your authentic self to the process - that's who we're excited to meet.

#INHO