Associate Director of Trade Marketing

Lacoste USA Inc. is seeking a dedicated and experienced Associate Director of Trade Marketing based in NYC to oversee the USA and Canadian markets. The candidate will oversee the portfolios of Boutique, Outlet, Digital Flagship, Wholesale marketing and is responsible for tailoring national marketing campaigns to specific retailer needs, ensuring all campaigns are 360º and identifying opportunities to drive key product launch needs, timelines, and top-line growth. This role acts as the conduit between Account Management and Brand Marketing and drives the successful execution of in-store, online and omni-channel activity.  

Key Roles and Responsibilities 

Strategy & Development 

• Collaborate closely with internal Account Managers to foster strong retailer partnerships and plan the business calendar including promotions, in-store visuals and events 
• Participate in the strategic marketing planning for Boutique, Outlet, Digital Flagship, and Wholesale – creating channel / retailer specific strategies in partnership with the Account Management team and Brand Marketing through the planning and development process 
• Exhibit a strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution towards Boutique and Outlet channels  
• Partner with Wholesale Account Manager to identify short and long term wins in each retailer and create retail specific programs to drive sales in respective accounts (Saks 5th Avenue, Nordstrom, Macy’s, Amazon and other department, streetwear and lifestyle stores)  
• Analyze key gifting and event periods to examine ROI and opportunities based on competition 
• Innovate the consumer experience across all omni-channel touchpoints with a strong focus on identifying new, targeted activation opportunities 
• Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies in conjunction with Account Management and wider Marketing team  

Execution 

• Develop opportunities of seasonal programs and strategies including calendar creation for all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through 
• Present plans and updates during retailer/internal market calls and manage follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the channel needs 
• Generate retailer support with clear instructions to cross-functional internal teams (like visual merchandising and digital) to execute alongside with superior execution in-store 
• Drive the NORCAM ‘Gift With Purchase’ programs and collateral planning by building retailer / channel needs from the bottom up, working together with Operations team on optimal forecast for respective accounts 
• Work with Account Managers to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store events. 
• In collaboration with Account Manager and key marketing team members, create Go To Market decks for each channel and retail per season 
• Collaborate with visual merchandising on creating differentiated in-store experiences through unique merchandising and collateral opportunities for top tier wholesale partners 
• Work together with Account Managers and Visual Merchandising to manage merchandising for respective retailers from conception to execution including design, assortment and budget; including pop ups, window support and out posts in retail environments 
• Provide updates on new product launches and categories for each retailer/channel and identify opportunities and suggest new programs to drive sales  
• Work with E-Commerce team to develop execution tactics to deliver growth and gain share while ensuring both Boutique and Outlet channels have a cohesive, omni-channel presence and all activity is aligned 
• Partner with Account Managers, Brand Marketing and HQ teams in the creation of an integrated co-op strategy across retailers to drive awareness and engagement while maximizing ROI.  

Planning & Leadership 

• Review and audit of all co-op, visual, events and in store programming and budget across Boutique, Outlet and Wholesale 
• Ensure HQ is aligned by managing the preparation of decks with internal stakeholders 
• Point person for trade calendars and strategy across respective retailers 
• Manage direct report: Trade Marketing Manager 

Qualifications 

• 10+ years related experience  
• Bachelor’s degree is required 
• Highly organized and detail oriented with a strong ability to support multiple projects simultaneously 
• Must have ability to think strategically and to conceptualize and implement new ideas 
• Exhibit strong analytical skills and detail orientation with strong problem-solving capabilities 
• Have ability to identify, prioritize and adjust to multiple and changing needs of the business 
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners 
• Marketing experience within Fashion Retail industry a plus 
• Must possess excellent computer skills with proficiency in Outlook, Microsoft Word, Excel, and PowerPoint 
• Experience with Adobe Creative Suite (Photoshop, Illustrator, and InDesign) a plus 

Lacoste USA Inc. is seeking a dedicated and experienced Associate Director of Trade Marketing based in NYC to oversee the USA and Canadian markets. The candidate will oversee the portfolios of Boutique, Outlet, Digital Flagship, Wholesale marketing and is responsible for tailoring national marketing campaigns to specific retailer needs, ensuring all campaigns are 360º and identifying opportunities to drive key product launch needs, timelines, and top-line growth. This role acts as the conduit between Account Management and Brand Marketing and drives the successful execution of in-store, online and omni-channel activity.  

Key Roles and Responsibilities 

Strategy & Development 

• Collaborate closely with internal Account Managers to foster strong retailer partnerships and plan the business calendar including promotions, in-store visuals and events 
• Participate in the strategic marketing planning for Boutique, Outlet, Digital Flagship, and Wholesale – creating channel / retailer specific strategies in partnership with the Account Management team and Brand Marketing through the planning and development process 
• Exhibit a strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution towards Boutique and Outlet channels  
• Partner with Wholesale Account Manager to identify short and long term wins in each retailer and create retail specific programs to drive sales in respective accounts (Saks 5th Avenue, Nordstrom, Macy’s, Amazon and other department, streetwear and lifestyle stores)  
• Analyze key gifting and event periods to examine ROI and opportunities based on competition 
• Innovate the consumer experience across all omni-channel touchpoints with a strong focus on identifying new, targeted activation opportunities 
• Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies in conjunction with Account Management and wider Marketing team  

Execution 

• Develop opportunities of seasonal programs and strategies including calendar creation for all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through 
• Present plans and updates during retailer/internal market calls and manage follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the channel needs 
• Generate retailer support with clear instructions to cross-functional internal teams (like visual merchandising and digital) to execute alongside with superior execution in-store 
• Drive the NORCAM ‘Gift With Purchase’ programs and collateral planning by building retailer / channel needs from the bottom up, working together with Operations team on optimal forecast for respective accounts 
• Work with Account Managers to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store events. 
• In collaboration with Account Manager and key marketing team members, create Go To Market decks for each channel and retail per season 
• Collaborate with visual merchandising on creating differentiated in-store experiences through unique merchandising and collateral opportunities for top tier wholesale partners 
• Work together with Account Managers and Visual Merchandising to manage merchandising for respective retailers from conception to execution including design, assortment and budget; including pop ups, window support and out posts in retail environments 
• Provide updates on new product launches and categories for each retailer/channel and identify opportunities and suggest new programs to drive sales  
• Work with E-Commerce team to develop execution tactics to deliver growth and gain share while ensuring both Boutique and Outlet channels have a cohesive, omni-channel presence and all activity is aligned 
• Partner with Account Managers, Brand Marketing and HQ teams in the creation of an integrated co-op strategy across retailers to drive awareness and engagement while maximizing ROI.  

Planning & Leadership 

• Review and audit of all co-op, visual, events and in store programming and budget across Boutique, Outlet and Wholesale 
• Ensure HQ is aligned by managing the preparation of decks with internal stakeholders 
• Point person for trade calendars and strategy across respective retailers 
• Manage direct report: Trade Marketing Manager 

Qualifications 

• 10+ years related experience  
• Bachelor’s degree is required 
• Highly organized and detail oriented with a strong ability to support multiple projects simultaneously 
• Must have ability to think strategically and to conceptualize and implement new ideas 
• Exhibit strong analytical skills and detail orientation with strong problem-solving capabilities 
• Have ability to identify, prioritize and adjust to multiple and changing needs of the business 
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners 
• Marketing experience within Fashion Retail industry a plus 
• Must possess excellent computer skills with proficiency in Outlook, Microsoft Word, Excel, and PowerPoint 
• Experience with Adobe Creative Suite (Photoshop, Illustrator, and InDesign) a plus