Customer Engagement Associate Manager

Customer Engagement Associate Manager

Reporting to the Sr. Manager of Customer Engagement on the Marketing Team, the Customer Engagement Associate Manager will oversee day-to-day operations of the US/Canada Email Marketing programs and provide support for the newly-launched omni-channel US loyalty program, Le Club Lacoste. This is a position for someone with a good foundation in email marketing who is interested in developing their skills/experience outside of ecommerce, and towards the overall omni-channel customer experience. In addition to developing targeted and content-driven digital journeys via email, this person will contribute to the planning/execution of loyalty strategies to support the calendar of local and global brand activations throughout the year. This is a unique opportunity to combine creative and analytical mindset to develop a first class loyalty experience for an iconic heritage brand.   

Responsibilities

·         Monitor weekly email reporting on marketing newsletters, trigger campaigns and loyalty program performance

·         Share analysis in weekly meetings and make recommendations on content strategy to optimize for engagement and revenue

·         Coordinate with Digital and Brand teams to plan content calendar around key commercial and brand moments

·         Work with ESP account support to optimize automated trigger strategies throughout the customer lifecycle, including pre-purchase and post-purchase journeys

·         Project manage activation deliverables throughout the year (exclusive product, GWPs etc)

·         Liaise with retail and outlet teams to support store communication needs

·         Project manage all email timelines from copywriting/briefing to deployment; coordinate with graphic designer, site merchandising teams, and stakeholders for approvals

·         Quality check and deploy final coded emails

·         Setup and monitor audience segments in ESP

·         Field issues that arise from stores/customer service, route to appropriate team, and monitor for resolution

Ideal Skills/Experience

·         3-4 years in email marketing, customer loyalty, direct to consumer marketing, or similar area

·         Experience with an enterprise-level ESP such as Cheetahmail, Responsys, Bronto, Adobe Campaign, or Sailthru preferred

·         Light, basic knowledge of HTML

·         Comfortable in excel and experience with pivot tables

·         Self starter, out of the box thinker

Customer Engagement Associate Manager

Reporting to the Sr. Manager of Customer Engagement on the Marketing Team, the Customer Engagement Associate Manager will oversee day-to-day operations of the US/Canada Email Marketing programs and provide support for the newly-launched omni-channel US loyalty program, Le Club Lacoste. This is a position for someone with a good foundation in email marketing who is interested in developing their skills/experience outside of ecommerce, and towards the overall omni-channel customer experience. In addition to developing targeted and content-driven digital journeys via email, this person will contribute to the planning/execution of loyalty strategies to support the calendar of local and global brand activations throughout the year. This is a unique opportunity to combine creative and analytical mindset to develop a first class loyalty experience for an iconic heritage brand.   

Responsibilities

·         Monitor weekly email reporting on marketing newsletters, trigger campaigns and loyalty program performance

·         Share analysis in weekly meetings and make recommendations on content strategy to optimize for engagement and revenue

·         Coordinate with Digital and Brand teams to plan content calendar around key commercial and brand moments

·         Work with ESP account support to optimize automated trigger strategies throughout the customer lifecycle, including pre-purchase and post-purchase journeys

·         Project manage activation deliverables throughout the year (exclusive product, GWPs etc)

·         Liaise with retail and outlet teams to support store communication needs

·         Project manage all email timelines from copywriting/briefing to deployment; coordinate with graphic designer, site merchandising teams, and stakeholders for approvals

·         Quality check and deploy final coded emails

·         Setup and monitor audience segments in ESP

·         Field issues that arise from stores/customer service, route to appropriate team, and monitor for resolution

Ideal Skills/Experience

·         3-4 years in email marketing, customer loyalty, direct to consumer marketing, or similar area

·         Experience with an enterprise-level ESP such as Cheetahmail, Responsys, Bronto, Adobe Campaign, or Sailthru preferred

·         Light, basic knowledge of HTML

·         Comfortable in excel and experience with pivot tables

·         Self starter, out of the box thinker